Rascasse Audience Intelligence

Dodge Target Market in United States

Dodge has an estimated audience of 11.6M people in United States.

#17among Car manufacturer in United States#319among brands in United States#120in Cars & Mobility

The average Dodge fan in United States is 40.0 years old, more male, and lives primarily in California.

By number of fans, Dodge ranks #17 among the 120 objects in Car manufacturer in United States — 29.3× the group median.

Women make up 27.9% of the fan base, 3.0 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Dodge fans stand out for their interest in Diesel engine, Hot rod and Duck hunting.

Most fans live in California, Texas, Florida.

Top affinities include Chrysler, Diesel engine, Commercial vehicle, with strongest over-indexing on Chrysler (3.53× the country average).

Demographically, the Dodge audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Need for Security.

The typical Dodge fan in United States is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for Chrysler.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
11.6M
in United States
Gender
27.9%♀
72.1% male
Age
40.0
average years
Country rank
#3034
among all objects in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Dodge

27.9% are female, 72.1% are male, average age 40.0.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Dodge audience in United States
MetricValue
Female27.9%
Male72.1%
Average age40.0
Estimated audience size11.6M
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Dodge audience in United States
Age bracketShare%
16-2422%
25-3418%
35-4418%
45-5419%
55+23%
Fig. 04

Worldwide distribution

49.0%

of the worldwide Dodge audience comes from United States.

Worldwide audience distribution share by country for Dodge
CountryShare
United States49.0%
Canada6.0%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dodge customers by region in United States
#RegionReachAffinity×
01Mississippi~200K1.77×
02Arkansas~100K1.40×
03Tennessee~300K1.28×
04Louisiana~200K1.27×
05Texas~1M1.23×
06Florida~900K1.22×
07New Mexico~90K1.21×
08Michigan~400K1.18×
09South Carolina~200K1.16×
10Alabama~200K1.14×
11Nebraska~80K1.11×
12Kentucky~200K1.10×
13Arizona~300K1.08×
14Indiana~300K1.08×
15Oklahoma~100K1.08×
16North Dakota~30K1.08×
17Nevada~100K1.07×
18West Virginia~70K1.07×
19Alaska~30K1.07×
20Wyoming~20K1.05×
21Georgia~400K1.04×
22North Carolina~400K1.02×
23Missouri~200K1.01×
24Iowa~100K1.01×
25California~1.5M1.00×
26Kansas~100K0.99×
27Virginia~300K0.98×
28New Jersey~300K0.97×
29Pennsylvania~400K0.96×
30Illinois~400K0.96×
31Ohio~400K0.95×
32South Dakota~30K0.95×
33Idaho~60K0.93×
34New York~600K0.92×
35Maryland~200K0.92×
36Wisconsin~200K0.92×
37Colorado~200K0.89×
38Delaware~30K0.88×
39Minnesota~200K0.86×
40Washington~200K0.85×
41Utah~100K0.85×
42Montana~30K0.84×
43Oregon~100K0.83×
44Connecticut~100K0.83×
45New Hampshire~40K0.81×
46Vermont~20K0.78×
47Maine~40K0.75×
48Hawaii~40K0.74×
49Rhode Island~30K0.71×
50Massachusetts~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Dodge, United States
0.69×1.00×1.77×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dodge audience vs. the country average
#·InterestCategoryAffinity×
01ChryslerCars & Mobility3.53×
02Diesel engineCars & Mobility3.32×
03Commercial vehicleCars & Mobility2.93×
04Hot rodCars & Mobility2.90×
05Duck huntingSports2.76×
06General MotorsCars & Mobility2.70×
07Turkey huntingSports2.65×
08Muscle carCars & Mobility2.53×
09AutoZoneCars & Mobility2.42×
10BusCars & Mobility2.31×
11Advance Auto PartsCars & Mobility2.30×
12Used carCars & Mobility2.17×
13Freight transportCars & Mobility1.98×
14WheelCars & Mobility1.97×
15RVsCars & Mobility1.96×
16RoadTravel & Leisure1.91×
17Motor vehicleCars & Mobility1.88×
18SUVsCars & Mobility1.83×
19TrucksCars & Mobility1.82×
20AutomobilesCars & Mobility1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dodge audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dodge audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Need for SecurityCONSERVATISM1.10×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dodge audience vs. the country average · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
IndulgenceJOY0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Dodge over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/dodge-7100” · Methodology