Animal husbandry Audience in Germany

Animal husbandry has an estimated audience of 4,196,194 people in Germany. 47.0% are female, 53.0% are male, average age 38.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: John Deere, Tagesschau, Transfermarkt, Forestry, Labrador Retriever.

The average Animal husbandry fan in Germany is 38.8 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include John Deere, Tagesschau, Transfermarkt, with strongest over-indexing on John Deere (9.83× the country average). Demographically, the Animal husbandry audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Field of study

Demographics of Animal husbandry fans

Demographic split for Animal husbandry audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age38.8
Estimated audience size4,196,194

Audience persona

The typical Animal husbandry fan in Germany is balanced, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for John Deere.

Top regions in Germany

Top regions ranked by reach for Animal husbandry in Germany
RegionReachAffinity
Bayern1,001,6121.48×
Nordrhein-Westfalen914,192
Baden-Württemberg661,5441.16×
Niedersachsen540,6051.33×
Hessen298,8660.93×
Rheinland-Pfalz226,9311.08×
Sachsen176,5540.86×
Schleswig-Holstein154,3431.02×
Berlin137,4830.73×
Brandenburg125,4410.96×
Thüringen110,6231.03×
Sachsen-Anhalt90,6930.83×
Hamburg89,5270.94×
Mecklenburg-Vorpommern71,1750.89×
Saarland45,1370.88×
Bremen31,1260.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Animal husbandry audience
BrandAffinityCategory
John Deere9.83×Cars & Mobility
Tagesschau2.38×Movies & TV
Transfermarkt2.16×Sports
Forestry3.92×Home & Garden
Labrador Retriever2.72×Pets & Animals
Organic farming2.45×Food & Beverages
Husqvarna6.09×Home & Garden
Dairy3.7×Food & Beverages
Yorkshire Terrier2.89×Pets & Animals
Spiegel Online1.52×News
Shih Tzu2.87×Pets & Animals
Water purification7.97×Food & Beverages
Beagle2.67×Pets & Animals
Stranger Things1.87×Movies & TV
Eintracht Frankfurt1.53×Sports
Ornamental plant2.15×Home & Garden
Cat food2.08×Pets & Animals
Fertilizer4.03×Home & Garden
Fressnapf2.07×Shopping
French Bulldog2.05×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Animal husbandry audience
TraitClusterScore
Pet OwnershipJOY1.52
IndulgenceJOY1.5
DIY MentalityTHRILL1.47
SpiritualityBALANCE1.25
Convenience OrientationPREMIUM1.23
Sports ActivityPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Animal husbandry
CountryShare
United States17.1%
Brazil12.3%
Italy6.6%

See Animal husbandry audiences in other countries

More Field of study audiences in Germany

Frequently asked questions

How many fans does Animal husbandry have in Germany?

Animal husbandry has an estimated audience of 4,196,194 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Animal husbandry fans?

47.0% of Animal husbandry fans are female, 53.0% are male, with an average age of 38.8 years.

Which brands do Animal husbandry fans like most?

Animal husbandry fans show strongest brand affinity for John Deere (9.83×), Tagesschau (2.38×), and Transfermarkt (2.16×) over the country average.

Where do Animal husbandry fans live in Germany?

Animal husbandry fans in Germany are most concentrated in Bayern (reach 1,001,612), Nordrhein-Westfalen (reach 914,192), and Baden-Württemberg (reach 661,544). These three regions account for the largest share of the active audience.

What other brands do Animal husbandry fans also like?

Beyond Animal husbandry itself, the audience over-indexes on Tagesschau (2.38×), Transfermarkt (2.16×), Forestry (3.92×), and Labrador Retriever (2.72×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal husbandry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.