Rascasse Audience Intelligence

Animal husbandry Audience in Germany

A data profile of the people who buy, follow and care about Animal husbandry in Germany — modelled from more than twelve digital signal sources. Animal husbandry has an estimated audience of 4,196,194 people in Germany.

#64among Field of study in Germany#858among Topic in Germany#37in Politics & Society

The average Animal husbandry fan in Germany is 38.8 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include John Deere, Husqvarna, Fertilizer, with strongest over-indexing on John Deere (9.63× the country average).

Demographically, the Animal husbandry audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Pet Ownership, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Animal husbandry fan in Germany is balanced, around 38.8 years old, with strong Pet Ownership tendencies and a notable affinity for John Deere.

Category: Politics & Society · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animal husbandry profile in Germany.

Audience size
4.2M
in Germany
Gender
47.0%♀
53.0% male
Age
38.8
average years
Country rank
#1382
Topic in Germany
Fig. 01

Search interest · 12-month trend

+191%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animal husbandry fans

47.0% are female, 53.0% are male, average age 38.8.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Animal husbandry audience in Germany
MetricValue
Female47.0%
Male53.0%
Average age38.8
Estimated audience size4,196,194
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Animal husbandry audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Animal husbandry audience comes from Germany.

Worldwide audience distribution share by country for Animal husbandry
CountryShare
United States17.1%
Brazil12.3%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animal husbandry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Animal husbandry fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~200K1.71×
02Niedersachsen~600K1.38×
03Bayern~900K1.29×
04Thüringen~100K1.22×
05Sachsen~200K1.10×
06Brandenburg~100K1.09×
07Mecklenburg-Vorpommern~80K1.05×
08Bremen~40K1.03×
09Schleswig-Holstein~100K0.95×
10Baden-Württemberg~500K0.93×
11Hamburg~90K0.93×
12Saarland~50K0.93×
13Nordrhein-Westfalen~800K0.89×
14Rheinland-Pfalz~200K0.86×
15Hessen~300K0.80×
16Berlin~100K0.68×
Fig. 06

Affinity by region

Affinity by region — Animal husbandry, Germany
0.68×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animal husbandry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animal husbandry audience
#·InterestCategoryAffinity×
01EniCars & Mobility11.70×
02Farming SimulatorGames10.26×
03Water purificationFood & Beverages9.65×
04John DeereCars & Mobility9.63×
05HusqvarnaHome & Garden8.46×
06FertilizerHome & Garden6.15×
07StihlHome & Garden4.55×
08ForestryHome & Garden4.21×
09Epic GamesGames3.28×
10ReptilesPets & Animals2.92×
11LivestockPets & Animals2.87×
12British ShorthairPets & Animals2.61×
13Black catPets & Animals2.61×
14Michael SchumacherSports2.59×
15Veterinary medicineBusiness & Career2.58×
16Organic farmingFood & Beverages2.57×
17CHIO AachenSports2.42×
18Solar energyHome & Garden2.22×
19Used carCars & Mobility1.69×
20EnergyHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animal husbandry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animal husbandry audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.59×
Quality AwarenessPREMIUM1.56×
SpiritualityBALANCE1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animal husbandry audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Luxury OrientationPREMIUM0.80×
SustainabilityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animal husbandry have in Germany?

Animal husbandry has an estimated audience of 4,196,194 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Animal husbandry fans?

47.0% of Animal husbandry fans are female, 53.0% are male, with an average age of 38.8 years.

03

Which brands do Animal husbandry fans like most?

Animal husbandry fans show strongest brand affinity for John Deere (9.63×), Husqvarna (8.46×), and Fertilizer (6.15×) over the country average.

04

Where do Animal husbandry fans live in Germany?

Animal husbandry fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~800K), and Niedersachsen (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Animal husbandry fans also like?

Beyond Animal husbandry itself, the audience over-indexes on Husqvarna (8.46×), Fertilizer (6.15×), Water purification (9.65×), and Forestry (4.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Animal husbandry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Animal husbandry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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