Dodge Audience in United States

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Dodge has an estimated audience of 11,646,176 people in United States. 27.9% are female, 72.1% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Automobiles, Motor vehicle, Commercial vehicle, SUVs.

The average Dodge fan in United States is 39.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Automobiles, Motor vehicle, with strongest over-indexing on AutoZone (2.42× the country average). Demographically, the Dodge audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Need for Security, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Dodge fans

Demographic split for Dodge audience in United States
MetricValue
Female27.9%
Male72.1%
Average age39.3
Estimated audience size11,646,176

Audience persona

The typical Dodge fan in United States is more male, around 39.3 years old, with strong Need for Security tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Dodge in United States
RegionReachAffinity
California1,400,9991.09×
Texas1,306,2441.3×
Florida1,039,9361.32×
New York630,2720.97×
Georgia398,9271.11×
Illinois394,3861.02×
Pennsylvania386,7260.99×
North Carolina380,1081.08×
Michigan372,5621.22×
Ohio339,7230.95×
New Jersey301,2741.02×
Tennessee293,8791.26×
Virginia288,3521.02×
Arizona258,6921.09×
Indiana229,2491.08×
Washington210,0990.9×
South Carolina201,5781.15×
Maryland192,0150.96×
Louisiana187,0401.25×
Missouri186,9871×
Alabama179,1621.1×
Colorado168,6960.92×
Massachusetts167,8990.73×
Wisconsin157,5110.9×
Kentucky157,2301.08×
Mississippi154,7911.61×
Minnesota145,0940.87×
Oklahoma137,5161.06×
Arkansas128,7261.34×
Nevada123,3721.1×
Oregon116,1060.87×
Iowa103,4181.08×
Connecticut99,8510.85×
Kansas93,1831.02×
Utah90,8970.87×
New Mexico70,1761.2×
Nebraska58,1411×
West Virginia54,2861×
Idaho51,9040.89×
Hawaii37,5050.75×
New Hampshire36,2190.79×
Maine30,3690.73×
Delaware27,7260.86×
Rhode Island25,8000.7×
Montana24,8240.77×
Alaska24,5460.99×
Washington, District of Columbia23,4790.67×
South Dakota22,8940.85×
North Dakota22,5320.94×
Wyoming17,1380.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dodge audience
BrandAffinityCategory
AutoZone2.42×Cars & Mobility
Automobiles1.58×Cars & Mobility
Motor vehicle1.88×Cars & Mobility
Commercial vehicle2.93×Cars & Mobility
SUVs1.83×Cars & Mobility
Used car2.17×Cars & Mobility
General Motors2.7×Cars & Mobility
Turkey hunting2.65×Sports
Freight transport1.98×Cars & Mobility
Wheel1.97×Cars & Mobility
Road1.91×Travel & Leisure
Muscle car2.53×Cars & Mobility
Duck hunting2.76×Sports
Bus2.31×Cars & Mobility
RVs1.96×Cars & Mobility
Diesel engine3.32×Cars & Mobility
Trucks1.82×Cars & Mobility
Chrysler3.53×Cars & Mobility
Advance Auto Parts2.3×Cars & Mobility
Hot rod2.9×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dodge audience
TraitClusterScore
Need for SecurityCONSERVATISM1.29
ExtroversionTHRILL1.19
Risk AppetiteTHRILL1.19
Early Adopter MentalityPOWER1.18
Family OrientationCONSERVATISM1.16
Sports ActivityPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Dodge
CountryShare
United States49.2%
Canada6.0%
Mexico5.0%

See Dodge audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Dodge have in United States?

Dodge has an estimated audience of 11,646,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Dodge fans?

27.9% of Dodge fans are female, 72.1% are male, with an average age of 39.3 years.

Which brands do Dodge fans like most?

Dodge fans show strongest brand affinity for AutoZone (2.42×), Automobiles (1.58×), and Motor vehicle (1.88×) over the country average.

Where do Dodge fans live in United States?

Dodge fans in United States are most concentrated in California (reach 1,400,999), Texas (reach 1,306,244), and Florida (reach 1,039,936). These three regions account for the largest share of the active audience.

What other brands do Dodge fans also like?

Beyond Dodge itself, the audience over-indexes on Automobiles (1.58×), Motor vehicle (1.88×), Commercial vehicle (2.93×), and SUVs (1.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.