Rascasse Audience Intelligence

Dodge Target Market in United States

A data profile of the people who buy, follow and care about Dodge in United States — modelled from more than twelve digital signal sources. Dodge has an estimated audience of 11,576,800 people in United States.

#17among Car manufacturer in United States#308among Brand in United States#119in Cars & Mobility

The average Dodge fan in United States is 39.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include AutoZone, Automobiles, Motor vehicle, with strongest over-indexing on AutoZone (2.42× the country average).

Demographically, the Dodge audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodge fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for AutoZone.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge profile in United States.

Audience size
11.6M
in United States
Gender
27.9%♀
72.1% male
Age
39.3
average years
Country rank
#3086
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dodge

27.9% are female, 72.1% are male, average age 39.3.

Fig. 02

Gender split

27.9%
Female
72.1%
Male
Demographic split for Dodge audience in United States
MetricValue
Female27.9%
Male72.1%
Average age39.3
Estimated audience size11,576,800
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Dodge audience in United States
Age bracketShare%
16-1922%
20-2918%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Dodge audience comes from United States.

Worldwide audience distribution share by country for Dodge
CountryShare
United States48.8%
Canada6.0%
Mexico5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodge customers by region in United States
#RegionReachAffinity×
01Mississippi~200K1.77×
02Arkansas~100K1.40×
03Tennessee~300K1.28×
04Louisiana~200K1.27×
05Texas~1M1.23×
06Florida~1M1.22×
07New Mexico~70K1.21×
08Michigan~400K1.18×
09South Carolina~200K1.16×
10Alabama~200K1.14×
11Nebraska~60K1.11×
12Kentucky~200K1.10×
13Arizona~300K1.08×
14Indiana~200K1.08×
15Oklahoma~100K1.08×
16North Dakota~30K1.08×
17Nevada~100K1.07×
18West Virginia~60K1.07×
19Alaska~30K1.07×
20Wyoming~20K1.05×
21Georgia~400K1.04×
22North Carolina~400K1.02×
23Missouri~200K1.01×
24Iowa~100K1.01×
25California~1.5M1.00×
26Kansas~90K0.99×
27Virginia~300K0.98×
28New Jersey~300K0.97×
29Pennsylvania~400K0.96×
30Illinois~400K0.96×
31Ohio~300K0.95×
32South Dakota~30K0.95×
33Idaho~50K0.93×
34New York~600K0.92×
35Maryland~200K0.92×
36Wisconsin~200K0.92×
37Colorado~200K0.89×
38Delaware~30K0.88×
39Minnesota~100K0.86×
40Washington~200K0.85×
41Utah~90K0.85×
42Montana~30K0.84×
43Oregon~100K0.83×
44Connecticut~100K0.83×
45New Hampshire~40K0.81×
46Maine~30K0.75×
47Hawaii~40K0.74×
48Rhode Island~30K0.71×
49Massachusetts~200K0.69×
50Washington, District of Columbia~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Dodge, United States
0.64×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge audience
#·InterestCategoryAffinity×
01ChryslerCars & Mobility3.53×
02Diesel engineCars & Mobility3.32×
03Commercial vehicleCars & Mobility2.93×
04Hot rodCars & Mobility2.90×
05Duck huntingSports2.76×
06General MotorsCars & Mobility2.70×
07Turkey huntingSports2.65×
08Muscle carCars & Mobility2.53×
09AutoZoneCars & Mobility2.42×
10BusCars & Mobility2.31×
11Advance Auto PartsCars & Mobility2.30×
12Used carCars & Mobility2.17×
13Freight transportCars & Mobility1.98×
14WheelCars & Mobility1.97×
15RVsCars & Mobility1.96×
16RoadTravel & Leisure1.91×
17Motor vehicleCars & Mobility1.88×
18SUVsCars & Mobility1.83×
19TrucksCars & Mobility1.82×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.26×
Need for SecurityCONSERVATISM1.10×
Risk AppetiteTHRILL1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
IndulgenceJOY0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dodge's target market in United States?

Dodge's target market in United States covers an estimated 11,576,800 people, concentrated in California and Texas.

02

What is the gender split and age of Dodge customers?

27.9% of the Dodge audience are female, 72.1% are male, with an average age of 39.3 years.

03

Which brands do Dodge fans like most?

Dodge fans show strongest brand affinity for AutoZone (2.42×), Automobiles (1.58×), and Motor vehicle (1.88×) over the country average.

04

Where do Dodge fans live in United States?

Dodge fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Dodge fans also like?

Beyond Dodge itself, the audience over-indexes on Automobiles (1.58×), Motor vehicle (1.88×), Commercial vehicle (2.93×), and SUVs (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

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See Dodge audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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