Ford Mustang (fourth generation) Audience in Germany
Ford Mustang (fourth generation) has an estimated audience of 231,609 people in Germany. 9.1% are female, 90.9% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Auto, Kia Picanto, Mazda, Used car, Ford Motor Company.
The average Ford Mustang (fourth generation) fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Auto, Kia Picanto, Mazda, with strongest over-indexing on Škoda Auto (6.41× the country average). Demographically, the Ford Mustang (fourth generation) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Ford Mustang (fourth generation) fans
| Metric | Value |
|---|---|
| Female | 9.1% |
| Male | 90.9% |
| Average age | 38.1 |
| Estimated audience size | 231,609 |
Audience persona
The typical Ford Mustang (fourth generation) fan in Germany is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Škoda Auto.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,265 | 1.21× |
| Bayern | 87,608 | 1.09× |
| Baden-Württemberg | 76,863 | 1.12× |
| Niedersachsen | 52,688 | 1.08× |
| Hessen | 43,763 | 1.14× |
| Sachsen | 26,920 | 1.09× |
| Rheinland-Pfalz | 26,605 | 1.06× |
| Berlin | 18,690 | 0.83× |
| Schleswig-Holstein | 17,751 | 0.98× |
| Brandenburg | 14,343 | 0.92× |
| Hamburg | 12,291 | 1.08× |
| Thüringen | 11,807 | 0.92× |
| Sachsen-Anhalt | 11,736 | 0.9× |
| Mecklenburg-Vorpommern | 7,937 | 0.83× |
| Saarland | 5,764 | 0.93× |
| Bremen | 3,443 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Auto | 6.41× | Cars & Mobility |
| Kia Picanto | 20× | Cars & Mobility |
| Mazda | 7.99× | Cars & Mobility |
| Used car | 4.82× | Cars & Mobility |
| Ford Motor Company | 6.13× | Cars & Mobility |
| Lamborghini | 6.42× | Cars & Mobility |
| Nissan | 5.88× | Cars & Mobility |
| Toyota | 5.04× | Cars & Mobility |
| City car | 5.68× | Cars & Mobility |
| Honda | 5.91× | Cars & Mobility |
| Honda Jazz | 20× | Cars & Mobility |
| Volkswagen | 3.49× | Cars & Mobility |
| Floor cleaning | 20× | Home & Garden |
| Car tuning | 6.75× | Cars & Mobility |
| Formula One | 3.73× | Sports |
| Aston Martin | 6.45× | Cars & Mobility |
| Audi | 3.43× | Cars & Mobility |
| SUVs | 3.13× | Cars & Mobility |
| Vintage car | 5.85× | Cars & Mobility |
| Cleanliness | 5.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.93 |
| Risk Appetite | THRILL | 1.72 |
| Need for Security | CONSERVATISM | 1.53 |
| Luxury Orientation | PREMIUM | 1.5 |
| Family Orientation | CONSERVATISM | 1.43 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| France | 8.4% |
| India | 6.9% |
See Ford Mustang (fourth generation) audiences in other countries
- Ford Mustang (fourth generation) — United States
- Ford Mustang (fourth generation) — United Kingdom
- Ford Mustang (fourth generation) — France
- Ford Mustang (fourth generation) — Italy
- Ford Mustang (fourth generation) — Spain
- Ford Mustang (fourth generation) — Brazil
- Ford Mustang (fourth generation) — Japan
- Ford Mustang (fourth generation) — South Korea
- Ford Mustang (fourth generation) — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Ford Mustang (fourth generation) have in Germany?
Ford Mustang (fourth generation) has an estimated audience of 231,609 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Ford Mustang (fourth generation) fans?
9.1% of Ford Mustang (fourth generation) fans are female, 90.9% are male, with an average age of 38.1 years.
Which brands do Ford Mustang (fourth generation) fans like most?
Ford Mustang (fourth generation) fans show strongest brand affinity for Škoda Auto (6.41×), Kia Picanto (20×), and Mazda (7.99×) over the country average.
Where do Ford Mustang (fourth generation) fans live in Germany?
Ford Mustang (fourth generation) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 133,265), Bayern (reach 87,608), and Baden-Württemberg (reach 76,863). These three regions account for the largest share of the active audience.
What other brands do Ford Mustang (fourth generation) fans also like?
Beyond Ford Mustang (fourth generation) itself, the audience over-indexes on Kia Picanto (20×), Mazda (7.99×), Used car (4.82×), and Ford Motor Company (6.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ford Mustang (fourth generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.