Rascasse Audience Intelligence

Ford Mustang (fourth generation) Audience in Germany

A data profile of the people who buy, follow and care about Ford Mustang (fourth generation) in Germany — modelled from more than twelve digital signal sources. Ford Mustang (fourth generation) has an estimated audience of 489,412 people in Germany.

#186among Car type in Germany#175among Car Model in Germany#553in Cars & Mobility

The average Ford Mustang (fourth generation) fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cadillac, Motorcycle helmet, Dodge, with strongest over-indexing on Cadillac (22.71× the country average).

Demographically, the Ford Mustang (fourth generation) audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ford Mustang (fourth generation) fan in Germany is more male, around 38.1 years old, with strong Quality Awareness tendencies and a notable affinity for Cadillac.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Mustang (fourth generation) profile in Germany.

Audience size
489K
in Germany
Gender
9.1%♀
90.9% male
Age
38.1
average years
Country rank
#11952
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Mustang (fourth generation) fans

9.1% are female, 90.9% are male, average age 38.1.

Fig. 02

Gender split

9.1%
Female
90.9%
Male
Demographic split for Ford Mustang (fourth generation) audience in Germany
MetricValue
Female9.1%
Male90.9%
Average age38.1
Estimated audience size489,412
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Ford Mustang (fourth generation) audience in Germany
Age bracketShare%
16-1937%
20-298%
30-397%
40-4923%
50+25%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Ford Mustang (fourth generation) audience comes from Germany.

Worldwide audience distribution share by country for Ford Mustang (fourth generation)
CountryShare
United States18.9%
France8.1%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Mustang (fourth generation) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ford Mustang (fourth generation) fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.19×
02Hessen~40K1.13×
03Baden-Württemberg~80K1.10×
04Sachsen~30K1.09×
05Niedersachsen~50K1.07×
06Hamburg~10K1.07×
07Bayern~90K1.06×
08Rheinland-Pfalz~30K1.06×
09Schleswig-Holstein~20K0.99×
10Saarland~6K0.98×
11Thüringen~10K0.94×
12Brandenburg~10K0.93×
13Sachsen-Anhalt~10K0.92×
14Mecklenburg-Vorpommern~8K0.87×
15Bremen~4K0.83×
16Berlin~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Ford Mustang (fourth generation), Germany
0.80×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Mustang (fourth generation) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Mustang (fourth generation) audience
#·InterestCategoryAffinity×
01BuickCars & Mobility24.14×
02CadillacCars & Mobility22.71×
03DodgeCars & Mobility21.03×
04Floor cleaningHome & Garden20.00×
05GMCCars & Mobility18.33×
06Nissan MicraCars & Mobility17.61×
07Volkswagen BeetleCars & Mobility17.21×
08Fiat 500Cars & Mobility16.15×
09Kia PicantoCars & Mobility14.07×
10Volkswagen UpCars & Mobility13.08×
11Dacia SanderoCars & Mobility10.73×
12Motorcycle helmetCars & Mobility10.33×
13Ford FiestaCars & Mobility9.84×
14Subcompact carCars & Mobility9.43×
15SubaruCars & Mobility8.51×
16Vehicle insuranceCars & Mobility7.07×
17Aston MartinCars & Mobility6.48×
18CleanlinessHome & Garden6.31×
19LamborghiniCars & Mobility5.68×
20Škoda AutoCars & Mobility3.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Mustang (fourth generation) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Mustang (fourth generation) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.42×
Risk AppetiteTHRILL2.03×
PatriotismCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Mustang (fourth generation) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.42×
CreativityOPEN0.51×
MindfulnessBALANCE0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Mustang (fourth generation) have in Germany?

Ford Mustang (fourth generation) has an estimated audience of 489,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ford Mustang (fourth generation) fans?

9.1% of Ford Mustang (fourth generation) fans are female, 90.9% are male, with an average age of 38.1 years.

03

Which brands do Ford Mustang (fourth generation) fans like most?

Ford Mustang (fourth generation) fans show strongest brand affinity for Cadillac (22.71×), Motorcycle helmet (10.33×), and Dodge (21.03×) over the country average.

04

Where do Ford Mustang (fourth generation) fans live in Germany?

Ford Mustang (fourth generation) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Mustang (fourth generation) fans also like?

Beyond Ford Mustang (fourth generation) itself, the audience over-indexes on Motorcycle helmet (10.33×), Dodge (21.03×), Fiat 500 (16.15×), and Volkswagen Beetle (17.21×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Ford Mustang (fourth generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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