Rascasse Audience Intelligence

Ford Mustang (fourth generation) Audience in United States

A data profile of the people who buy, follow and care about Ford Mustang (fourth generation) in United States — modelled from more than twelve digital signal sources. Ford Mustang (fourth generation) has an estimated audience of 1,313,070 people in United States.

#149among Car type in United States#148among Car Model in United States#634in Cars & Mobility

The average Ford Mustang (fourth generation) fan in United States is 34.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcare, Auto show, Antique car, with strongest over-indexing on Carcare (19.31× the country average).

Demographically, the Ford Mustang (fourth generation) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ford Mustang (fourth generation) fan in United States is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ford Mustang (fourth generation) profile in United States.

Audience size
1.3M
in United States
Gender
14.8%♀
85.2% male
Age
34.3
average years
Country rank
#19565
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ford Mustang (fourth generation) fans

14.8% are female, 85.2% are male, average age 34.3.

Fig. 02

Gender split

14.8%
Female
85.2%
Male
Demographic split for Ford Mustang (fourth generation) audience in United States
MetricValue
Female14.8%
Male85.2%
Average age34.3
Estimated audience size1,313,070
Fig. 03

Age distribution

Ø 34.3
average years
Age distribution of the Ford Mustang (fourth generation) audience in United States
Age bracketShare%
16-1940%
20-2916%
30-3912%
40-4914%
50+18%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Ford Mustang (fourth generation) audience comes from United States.

Worldwide audience distribution share by country for Ford Mustang (fourth generation)
CountryShare
United States18.9%
France8.1%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ford Mustang (fourth generation) audience in United States is strongest.

Fig. 05

Top regions by affinity

Ford Mustang (fourth generation) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~30K1.44×
02Arizona~40K1.30×
03Florida~100K1.22×
04Oklahoma~20K1.21×
05Michigan~40K1.20×
06Tennessee~30K1.17×
07Missouri~20K1.16×
08Kentucky~20K1.16×
09Indiana~30K1.15×
10Mississippi~10K1.15×
11West Virginia~7K1.15×
12Texas~100K1.14×
13Arkansas~10K1.13×
14New Mexico~8K1.13×
15Ohio~40K1.09×
16North Carolina~40K1.08×
17South Carolina~20K1.08×
18Georgia~40K1.06×
19Kansas~10K1.06×
20Iowa~10K1.04×
21Louisiana~20K1.03×
22Illinois~40K1.01×
23Virginia~30K1.01×
24Nevada~10K1.01×
25Idaho~7K1.00×
26Nebraska~7K1.00×
27South Dakota~3K1.00×
28Wyoming~2K0.99×
29California~100K0.97×
30Wisconsin~20K0.97×
31North Dakota~3K0.96×
32Pennsylvania~40K0.94×
33Washington~20K0.94×
34Alaska~3K0.94×
35Maryland~20K0.90×
36Utah~10K0.90×
37Montana~3K0.90×
38New Jersey~30K0.89×
39Delaware~3K0.89×
40Colorado~20K0.88×
41Rhode Island~4K0.88×
42Minnesota~20K0.87×
43Oregon~10K0.87×
44New Hampshire~5K0.86×
45Connecticut~10K0.85×
46Maine~4K0.82×
47New York~60K0.79×
48Hawaii~4K0.77×
49Massachusetts~20K0.76×
50Washington, District of Columbia~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Ford Mustang (fourth generation), United States
0.62×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ford Mustang (fourth generation) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ford Mustang (fourth generation) audience
#·InterestCategoryAffinity×
01Mazda MX-5Cars & Mobility46.00×
02Dakar RallySports36.32×
03Jeep CherokeeCars & Mobility28.82×
04Subaru ImprezaCars & Mobility27.82×
05Need for SpeedGames21.90×
06CarcareCars & Mobility19.31×
07Auto showCars & Mobility19.05×
08Antique carCars & Mobility17.42×
09Toyota TacomaCars & Mobility14.60×
10Car clubCars & Mobility13.73×
11Porsche 911Cars & Mobility13.49×
12Station wagonCars & Mobility13.41×
13CoupéCars & Mobility12.04×
14HatchbackCars & Mobility10.60×
15O'Reilly Auto PartsCars & Mobility9.00×
16Discount TireShopping8.65×
17Diesel engineCars & Mobility8.16×
18MazdaCars & Mobility7.93×
19Advance Auto PartsCars & Mobility7.11×
20AutoZoneCars & Mobility5.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ford Mustang (fourth generation) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ford Mustang (fourth generation) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.19×
Need for SecurityCONSERVATISM3.04×
Risk AppetiteTHRILL2.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ford Mustang (fourth generation) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ford Mustang (fourth generation) have in United States?

Ford Mustang (fourth generation) has an estimated audience of 1,313,070 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ford Mustang (fourth generation) fans?

14.8% of Ford Mustang (fourth generation) fans are female, 85.2% are male, with an average age of 34.3 years.

03

Which brands do Ford Mustang (fourth generation) fans like most?

Ford Mustang (fourth generation) fans show strongest brand affinity for Carcare (19.31×), Auto show (19.05×), and Antique car (17.42×) over the country average.

04

Where do Ford Mustang (fourth generation) fans live in United States?

Ford Mustang (fourth generation) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ford Mustang (fourth generation) fans also like?

Beyond Ford Mustang (fourth generation) itself, the audience over-indexes on Auto show (19.05×), Antique car (17.42×), Mazda MX-5 (46×), and O'Reilly Auto Parts (9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Mustang (fourth generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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