Ford Mustang (fourth generation) Audience in United States

Ford Mustang (fourth generation) logo

Ford Mustang (fourth generation) has an estimated audience of 1,325,697 people in United States. 14.8% are female, 85.2% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Hammock camping, Urban Outfitters, Better Off Dead (film), Life of Pi, ENA (Emergency Nurses Association).

The average Ford Mustang (fourth generation) fan in United States is 34.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hammock camping, Urban Outfitters, Better Off Dead (film), with strongest over-indexing on Hammock camping (11.55× the country average). Demographically, the Ford Mustang (fourth generation) audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Need for Security, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Ford Mustang (fourth generation) fans

Demographic split for Ford Mustang (fourth generation) audience in United States
MetricValue
Female14.8%
Male85.2%
Average age34.3
Estimated audience size1,325,697

Audience persona

The typical Ford Mustang (fourth generation) fan in United States is more male, around 34.3 years old, with strong Need for Security tendencies and a notable affinity for Hammock camping.

Top regions in United States

Top regions ranked by reach for Ford Mustang (fourth generation) in United States
RegionReachAffinity
California147,7871.01×
Texas137,3711.21×
Florida112,9051.26×
New York60,9370.82×
Illinois46,4731.05×
Ohio45,7121.12×
North Carolina45,0141.13×
Georgia44,6491.09×
Pennsylvania43,3000.97×
Michigan42,3321.22×
Arizona35,6591.32×
Virginia33,6191.04×
Tennessee31,6871.19×
New Jersey31,1690.92×
Indiana28,6861.18×
Alabama26,3961.43×
Washington25,7220.97×
Missouri25,2891.18×
South Carolina21,9511.1×
Maryland20,4590.9×
Massachusetts20,4020.78×
Wisconsin19,6340.98×
Kentucky19,4791.17×
Colorado18,8930.9×
Oklahoma18,0651.23×
Louisiana17,4751.02×
Minnesota16,8310.89×
Oregon13,3860.88×
Nevada13,0061.01×
Arkansas12,2971.13×
Mississippi12,1481.11×
Iowa11,2461.03×
Connecticut11,2400.85×
Kansas11,0311.06×
Utah10,6310.9×
New Mexico7,3301.1×
West Virginia6,7441.09×
Idaho6,5140.98×
Nebraska6,4600.97×
New Hampshire4,3260.83×
Hawaii4,2610.75×
Maine3,7960.8×
Rhode Island3,5870.85×
Montana3,1650.86×
Delaware3,1250.85×
South Dakota2,9020.95×
Alaska2,4440.86×
North Dakota2,4070.88×
Washington, District of Columbia2,4000.6×
Wyoming1,8190.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ford Mustang (fourth generation) audience
BrandAffinityCategory
Hammock camping11.55×Travel & Leisure
Urban Outfitters2.92×Shopping
Better Off Dead (film)16.5×Movies & TV
Life of Pi13.4×Movies & TV
ENA (Emergency Nurses Association)17.15×Health
Arrietty20×Movies & TV
Notre Dame Fighting Irish football6.92×Sports
Combat sport2.07×Sports
Hog Hunting4.09×Sports
N1 road (South Africa)4.94×Travel & Leisure
Acoustic music5.44×Music & Radio
Wow! Wow! Wubbzy!9.16×Movies & TV
Home construction1.68×Home & Garden
Goose (band)6.53×Pets & Animals
Product design2×Business & Career
Endless Space24.57×Games
Pro-Ject4.13×Music & Radio
Keith Stanfield6.53×Movies & TV
Hipster9.2×Politics & Society
Iyanla Vanzant13.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ford Mustang (fourth generation) audience
TraitClusterScore
Need for SecurityCONSERVATISM2.12
Luxury OrientationPREMIUM1.94
Risk AppetiteTHRILL1.75
Family OrientationCONSERVATISM1.73
PatriotismCONSERVATISM1.69
Early Adopter MentalityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Ford Mustang (fourth generation)
CountryShare
United States19.8%
France8.4%
India6.9%

See Ford Mustang (fourth generation) audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Ford Mustang (fourth generation) have in United States?

Ford Mustang (fourth generation) has an estimated audience of 1,325,697 people in United States, concentrated in California and Texas.

What is the gender split and age of Ford Mustang (fourth generation) fans?

14.8% of Ford Mustang (fourth generation) fans are female, 85.2% are male, with an average age of 34.3 years.

Which brands do Ford Mustang (fourth generation) fans like most?

Ford Mustang (fourth generation) fans show strongest brand affinity for Hammock camping (11.55×), Urban Outfitters (2.92×), and Better Off Dead (film) (16.5×) over the country average.

Where do Ford Mustang (fourth generation) fans live in United States?

Ford Mustang (fourth generation) fans in United States are most concentrated in California (reach 147,787), Texas (reach 137,371), and Florida (reach 112,905). These three regions account for the largest share of the active audience.

What other brands do Ford Mustang (fourth generation) fans also like?

Beyond Ford Mustang (fourth generation) itself, the audience over-indexes on Urban Outfitters (2.92×), Better Off Dead (film) (16.5×), Life of Pi (13.4×), and ENA (Emergency Nurses Association) (17.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ford Mustang (fourth generation). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.