Rascasse Audience Intelligence

Volkswagen Beetle Audience in Germany

A data profile of the people who buy, follow and care about Volkswagen Beetle in Germany — modelled from more than twelve digital signal sources. Volkswagen Beetle has an estimated audience of 764,971 people in Germany.

#115among Car type in Germany#94among Car Model in Germany#385in Cars & Mobility

The average Volkswagen Beetle fan in Germany is 36.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Ford Ka, Golf equipment, SEAT Alhambra, with strongest over-indexing on Ford Ka (49.87× the country average).

Demographically, the Volkswagen Beetle audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volkswagen Beetle fan in Germany is more male, around 36.3 years old, with strong Community Orientation tendencies and a notable affinity for Ford Ka.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volkswagen Beetle profile in Germany.

Audience size
765K
in Germany
Gender
21.8%♀
78.2% male
Age
36.3
average years
Country rank
#8210
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volkswagen Beetle fans

21.8% are female, 78.2% are male, average age 36.3.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Volkswagen Beetle audience in Germany
MetricValue
Female21.8%
Male78.2%
Average age36.3
Estimated audience size764,971
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Volkswagen Beetle audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Volkswagen Beetle audience comes from Germany.

Worldwide audience distribution share by country for Volkswagen Beetle
CountryShare
United States22.9%
Germany9.5%
Mexico7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volkswagen Beetle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volkswagen Beetle fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~90K1.27×
02Nordrhein-Westfalen~200K1.24×
03Hamburg~20K1.21×
04Baden-Württemberg~100K1.17×
05Hessen~60K1.16×
06Bayern~100K1.14×
07Rheinland-Pfalz~40K1.14×
08Saarland~9K1.04×
09Schleswig-Holstein~30K1.03×
10Bremen~6K0.91×
11Brandenburg~20K0.88×
12Thüringen~20K0.86×
13Berlin~30K0.83×
14Mecklenburg-Vorpommern~10K0.81×
15Sachsen-Anhalt~10K0.77×
16Sachsen~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Volkswagen Beetle, Germany
0.67×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volkswagen Beetle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volkswagen Beetle audience
#·InterestCategoryAffinity×
01Ford KaCars & Mobility49.87×
02Air coolingTechnology & Electronics41.00×
03Citroën 2CVCars & Mobility33.76×
04SEAT AlhambraCars & Mobility31.82×
05Ford Focus (RS - ST - WRC)Cars & Mobility29.26×
06Golf equipmentSports14.73×
07Golf courseSports9.33×
08Muscle carCars & Mobility8.94×
09Touring motorcycleCars & Mobility8.75×
10Used CarsCars & Mobility8.16×
11Automobile repair shopCars & Mobility6.85×
12Bicycle touringSports6.22×
13Live eventsMusic & Radio3.10×
14Sports and outdoorsSports2.53×
15Consumer electronicsTechnology & Electronics2.53×
16MusicBusiness & Career2.51×
17DesignHome & Garden2.51×
18Food and drinkFood & Beverages2.50×
19ReadingLiterature2.47×
20ShoppingShopping2.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volkswagen Beetle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volkswagen Beetle audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.28×
Family OrientationCONSERVATISM1.95×
Urban LifestyleOPEN1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volkswagen Beetle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
Social Media UsageJOY0.65×
Pet OwnershipJOY0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volkswagen Beetle have in Germany?

Volkswagen Beetle has an estimated audience of 764,971 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volkswagen Beetle fans?

21.8% of Volkswagen Beetle fans are female, 78.2% are male, with an average age of 36.3 years.

03

Which brands do Volkswagen Beetle fans like most?

Volkswagen Beetle fans show strongest brand affinity for Ford Ka (49.87×), Golf equipment (14.73×), and SEAT Alhambra (31.82×) over the country average.

04

Where do Volkswagen Beetle fans live in Germany?

Volkswagen Beetle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Volkswagen Beetle fans also like?

Beyond Volkswagen Beetle itself, the audience over-indexes on Golf equipment (14.73×), SEAT Alhambra (31.82×), Used Cars (8.16×), and Citroën 2CV (33.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Volkswagen Beetle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volkswagen Beetle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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