Rascasse Audience Intelligence

Golf equipment Audience in Germany

A data profile of the people who buy, follow and care about Golf equipment in Germany — modelled from more than twelve digital signal sources. Golf equipment has an estimated audience of 2,850,692 people in Germany.

#1370among Topic in Germany#188in Sports

The average Golf equipment fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Masters Tournament, PGA Championship, Ryder Cup, with strongest over-indexing on Masters Tournament (29.31× the country average).

Demographically, the Golf equipment audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Quality Awareness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Golf equipment fan in Germany is more male, around 37.0 years old, with strong Quality Awareness tendencies and a notable affinity for Masters Tournament.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Golf equipment profile in Germany.

Audience size
2.9M
in Germany
Gender
28.6%♀
71.4% male
Age
37.0
average years
Country rank
#2263
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Golf equipment fans

28.6% are female, 71.4% are male, average age 37.0.

Fig. 02

Gender split

28.6%
Female
71.4%
Male
Demographic split for Golf equipment audience in Germany
MetricValue
Female28.6%
Male71.4%
Average age37.0
Estimated audience size2,850,692
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Golf equipment audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Golf equipment audience comes from Germany.

Worldwide audience distribution share by country for Golf equipment
CountryShare
United States27.3%
Japan20.6%
China14.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Golf equipment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Golf equipment fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~80K1.28×
02Bremen~30K1.24×
03Hessen~200K1.10×
04Saarland~40K1.10×
05Bayern~500K1.06×
06Schleswig-Holstein~100K1.03×
07Nordrhein-Westfalen~600K0.99×
08Berlin~100K0.98×
09Mecklenburg-Vorpommern~50K0.97×
10Thüringen~70K0.94×
11Sachsen-Anhalt~70K0.93×
12Niedersachsen~300K0.91×
13Rheinland-Pfalz~100K0.91×
14Brandenburg~80K0.90×
15Baden-Württemberg~300K0.88×
16Sachsen~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Golf equipment, Germany
0.82×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Golf equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Golf equipment audience
#·InterestCategoryAffinity×
01Tiger WoodsSports30.23×
02Masters TournamentSports29.31×
03Ryder CupSports26.75×
04Rory McIlroySports22.90×
05PGA ChampionshipSports22.73×
06Volkswagen BeetleCars & Mobility14.73×
07TaylorMade-AdidasSports14.07×
08U.S. Open (golf)Sports10.65×
09PGA TourSports9.74×
10Stanley CupSports9.06×
11SubaruCars & Mobility6.57×
12Sandra BullockMovies & TV6.08×
13Lewis HamiltonSports6.02×
14Automobile repair shopCars & Mobility5.38×
15Golf courseSports4.99×
16Electric motorcycles and scootersCars & Mobility4.34×
17CarcareCars & Mobility3.77×
18Ski resortTravel & Leisure3.75×
19HatchbackCars & Mobility3.38×
20GolfSports3.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Golf equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Golf equipment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.17×
Sports ActivityPOWER1.88×
Risk AppetiteTHRILL1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Golf equipment audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.72×
CreativityOPEN0.76×
SpiritualityBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Golf equipment have in Germany?

Golf equipment has an estimated audience of 2,850,692 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Golf equipment fans?

28.6% of Golf equipment fans are female, 71.4% are male, with an average age of 37.0 years.

03

Which brands do Golf equipment fans like most?

Golf equipment fans show strongest brand affinity for Masters Tournament (29.31×), PGA Championship (22.73×), and Ryder Cup (26.75×) over the country average.

04

Where do Golf equipment fans live in Germany?

Golf equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Golf equipment fans also like?

Beyond Golf equipment itself, the audience over-indexes on PGA Championship (22.73×), Ryder Cup (26.75×), Tiger Woods (30.23×), and PGA Tour (9.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Golf equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Golf equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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