Golf equipment Audience in Germany
Golf equipment has an estimated audience of 2,850,692 people in Germany. 28.6% are female, 71.4% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryder Cup, Tiger Woods, Volkswagen Beetle, PGA Tour, Ski resort.
The average Golf equipment fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryder Cup, Tiger Woods, Volkswagen Beetle, with strongest over-indexing on Ryder Cup (28.88× the country average). Demographically, the Golf equipment audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Sports Activity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Golf equipment fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 37.0 |
| Estimated audience size | 2,850,692 |
Audience persona
The typical Golf equipment fan in Germany is more male, around 37.0 years old, with strong Sports Activity tendencies and a notable affinity for Ryder Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 625,178 | 1× |
| Bayern | 507,146 | 1.11× |
| Baden-Württemberg | 318,359 | 0.82× |
| Hessen | 246,849 | 1.14× |
| Niedersachsen | 242,775 | 0.88× |
| Berlin | 137,012 | 1.07× |
| Schleswig-Holstein | 114,454 | 1.12× |
| Rheinland-Pfalz | 112,899 | 0.79× |
| Hamburg | 98,689 | 1.53× |
| Sachsen | 66,160 | 0.47× |
| Brandenburg | 55,803 | 0.63× |
| Sachsen-Anhalt | 52,982 | 0.72× |
| Thüringen | 52,074 | 0.72× |
| Saarland | 46,323 | 1.32× |
| Bremen | 45,459 | 1.86× |
| Mecklenburg-Vorpommern | 44,480 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryder Cup | 28.88× | Sports |
| Tiger Woods | 28.65× | Sports |
| Volkswagen Beetle | 23.97× | Cars & Mobility |
| PGA Tour | 9.92× | Sports |
| Ski resort | 5.49× | Travel & Leisure |
| Lewis Hamilton | 8.03× | Sports |
| Automobile repair shop | 5.48× | Cars & Mobility |
| Golf | 3.24× | Sports |
| Vegetable Gardening | 7.12× | Food & Beverages |
| Borussia Dortmund | 1.65× | Sports |
| Hatchback | 4.42× | Cars & Mobility |
| Ryanair | 2.86× | Travel & Leisure |
| Subaru | 7.88× | Cars & Mobility |
| Mountain biking | 4.29× | Sports |
| Off-road vehicle | 6.92× | Cars & Mobility |
| Carcare | 4.33× | Cars & Mobility |
| Tour de France | 5.56× | Sports |
| Alpine skiing | 3.18× | Sports |
| Baccarat | 10.39× | Games |
| Aston Martin | 5.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.76 |
| Quality Awareness | PREMIUM | 1.62 |
| Luxury Orientation | PREMIUM | 1.55 |
| Career Orientation | POWER | 1.49 |
| Risk Appetite | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 20.6% |
| China | 14.0% |
See Golf equipment audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Golf equipment have in Germany?
Golf equipment has an estimated audience of 2,850,692 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Golf equipment fans?
28.6% of Golf equipment fans are female, 71.4% are male, with an average age of 37.0 years.
Which brands do Golf equipment fans like most?
Golf equipment fans show strongest brand affinity for Ryder Cup (28.88×), Tiger Woods (28.65×), and Volkswagen Beetle (23.97×) over the country average.
Where do Golf equipment fans live in Germany?
Golf equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 625,178), Bayern (reach 507,146), and Baden-Württemberg (reach 318,359). These three regions account for the largest share of the active audience.
What other brands do Golf equipment fans also like?
Beyond Golf equipment itself, the audience over-indexes on Tiger Woods (28.65×), Volkswagen Beetle (23.97×), PGA Tour (9.92×), and Ski resort (5.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Golf equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.