Rascasse Audience Intelligence

Masters Tournament Audience in Germany

A data profile of the people who buy, follow and care about Masters Tournament in Germany — modelled from more than twelve digital signal sources. Masters Tournament has an estimated audience of 1,630,447 people in Germany.

#2among Golf in Germany#54among Event in Germany#365in Sports

The average Masters Tournament fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Golf ball, U.S. Open (golf), The Open Championship, with strongest over-indexing on Golf ball (36.99× the country average).

Demographically, the Masters Tournament audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Masters Tournament fan in Germany is more male, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Golf ball.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Masters Tournament profile in Germany.

Audience size
1.6M
in Germany
Gender
27.1%♀
72.9% male
Age
36.5
average years
Country rank
#4051
Event in Germany
Fig. 01

Search interest · 12-month trend

+384%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Masters Tournament fans

27.1% are female, 72.9% are male, average age 36.5.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Masters Tournament audience in Germany
MetricValue
Female27.1%
Male72.9%
Average age36.5
Estimated audience size1,630,447
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Masters Tournament audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Masters Tournament audience comes from Germany.

Worldwide audience distribution share by country for Masters Tournament
CountryShare
United States56.5%
United Kingdom8.7%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Masters Tournament audience in Germany is strongest.

Fig. 05

Top regions by affinity

Masters Tournament fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~40K1.17×
02Schleswig-Holstein~70K1.14×
03Bremen~20K1.13×
04Saarland~20K1.05×
05Berlin~70K1.02×
06Mecklenburg-Vorpommern~30K1.02×
07Bayern~300K1.01×
08Hessen~100K1.01×
09Baden-Württemberg~200K0.98×
10Rheinland-Pfalz~80K0.97×
11Niedersachsen~200K0.95×
12Brandenburg~50K0.95×
13Sachsen-Anhalt~40K0.94×
14Thüringen~40K0.94×
15Nordrhein-Westfalen~300K0.89×
16Sachsen~70K0.89×
Fig. 06

Affinity by region

Affinity by region — Masters Tournament, Germany
0.89×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Masters Tournament audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Masters Tournament audience
#·InterestCategoryAffinity×
01The Tour ChampionshipSports100.60×
02Arnold PalmerSports97.63×
03Rickie FowlerSports93.75×
04Golf DigestSports82.14×
05U.S. Open (golf)Sports74.87×
06Jordan SpiethSports74.15×
07The Open ChampionshipSports51.56×
08Martin KaymerSports49.44×
09Golf HouseShopping47.03×
10Tiger WoodsSports40.91×
11Ryder CupSports38.03×
12Golf ballSports36.99×
13TitleistSports34.48×
14TaylorMade-AdidasSports31.25×
15Rory McIlroySports30.62×
16Golf equipmentSports29.31×
17Golf clubSports20.59×
18PGA ChampionshipSports20.45×
19Golf courseSports15.15×
20PGA TourSports12.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Masters Tournament audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Masters Tournament audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER4.08×
Career OrientationPOWER1.85×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Masters Tournament audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Masters Tournament have in Germany?

Masters Tournament has an estimated audience of 1,630,447 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Masters Tournament fans?

27.1% of Masters Tournament fans are female, 72.9% are male, with an average age of 36.5 years.

03

Which brands do Masters Tournament fans like most?

Masters Tournament fans show strongest brand affinity for Golf ball (36.99×), U.S. Open (golf) (74.87×), and The Open Championship (51.56×) over the country average.

04

Where do Masters Tournament fans live in Germany?

Masters Tournament fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Masters Tournament fans also like?

Beyond Masters Tournament itself, the audience over-indexes on U.S. Open (golf) (74.87×), The Open Championship (51.56×), Golf equipment (29.31×), and Golf club (20.59×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in Germany

See Masters Tournament audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Masters Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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