Golf House Audience in Germany
Golf House has an estimated audience of 408,272 people in Germany. 29.1% are female, 70.9% are male, average age 47.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ryder Cup, Tiger Woods, PGA Tour, CHECK24, Golf.
The average Golf House fan in Germany is 47.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ryder Cup, Tiger Woods, PGA Tour, with strongest over-indexing on Ryder Cup (82.5× the country average). Demographically, the Golf House audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine · Subtype: Golf
Demographics of Golf House fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 47.6 |
| Estimated audience size | 408,272 |
Audience persona
The typical Golf House fan in Germany is more male, around 47.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,878 | 1.59× |
| Bayern | 93,718 | 1.43× |
| Baden-Württemberg | 63,868 | 1.15× |
| Niedersachsen | 48,179 | 1.22× |
| Hessen | 42,265 | 1.36× |
| Schleswig-Holstein | 26,546 | 1.81× |
| Hamburg | 17,418 | 1.89× |
| Rheinland-Pfalz | 16,528 | 0.81× |
| Berlin | 12,235 | 0.67× |
| Brandenburg | 8,548 | 0.67× |
| Sachsen | 7,771 | 0.39× |
| Thüringen | 4,512 | 0.43× |
| Bremen | 4,226 | 1.21× |
| Mecklenburg-Vorpommern | 4,142 | 0.53× |
| Sachsen-Anhalt | 3,118 | 0.29× |
| Saarland | 2,775 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryder Cup | 82.5× | Sports |
| Tiger Woods | 57.04× | Sports |
| PGA Tour | 16.79× | Sports |
| CHECK24 | 3.52× | Business & Career |
| Golf | 3.24× | Sports |
| Masters Tournament | 41.67× | Sports |
| Breuninger | 2.95× | Fashion & Accessoires |
| Rodeo | 5.42× | Sports |
| Tour de France | 4.9× | Sports |
| Bundesliga | 1.53× | Sports |
| Alpine skiing | 2.61× | Sports |
| Garmin | 4.42× | Technology & Electronics |
| IHF World Men's Handball Championship | 2.59× | Sports |
| Sports betting | 4.68× | Games |
| Ariana Grande | 3.64× | Music & Radio |
| SV Werder Bremen | 1.67× | Sports |
| WE Fashion | 5.63× | Fashion & Accessoires |
| Electric guitar | 2.92× | Music & Radio |
| Kristen Bell | 7.03× | Movies & TV |
| S.S.C. Napoli | 5× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.96 |
| Quality Awareness | PREMIUM | 1.69 |
| Career Orientation | POWER | 1.34 |
| Sustainability | BALANCE | 1.33 |
| Early Adopter Mentality | POWER | 1.3 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 54.9% |
| Austria | 20.1% |
| Indonesia | 5.9% |
See Golf House audiences in other countries
More Golf audiences in Germany
- PGA Tour (2,744,867)
- DP World Tour (1,184,255)
- The Open Championship (1,152,696)
- Australian Open (golf) (1,142,939)
- Ryder Cup (842,897)
Frequently asked questions
How many fans does Golf House have in Germany?
Golf House has an estimated audience of 408,272 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Golf House fans?
29.1% of Golf House fans are female, 70.9% are male, with an average age of 47.6 years.
Which brands do Golf House fans like most?
Golf House fans show strongest brand affinity for Ryder Cup (82.5×), Tiger Woods (57.04×), and PGA Tour (16.79×) over the country average.
Where do Golf House fans live in Germany?
Golf House fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,878), Bayern (reach 93,718), and Baden-Württemberg (reach 63,868). These three regions account for the largest share of the active audience.
What other brands do Golf House fans also like?
Beyond Golf House itself, the audience over-indexes on Tiger Woods (57.04×), PGA Tour (16.79×), CHECK24 (3.52×), and Golf (3.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Golf House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.