Rascasse Audience Intelligence

Masters Tournament Fan Demographics in United States

Masters Tournament has an estimated audience of 22.6M people in United States.

#2among Golf in United States
#20among events in United States#97in Sports

The average Masters Tournament fan in United States is 37.3 years old, more male, and lives primarily in Florida.

By number of fans, Masters Tournament ranks #2 among the 414 objects in Golf in United States — 23.4× the group median.

Its fans are 3.8 years younger than the group average of 41.1.

Women make up 34.6% of the fan base, 5.8 percentage points more than the group average.

Compared with the other 413 objects in Golf, Masters Tournament fans stand out for their interest in Putter, Golf ball and Golf equipment.

Interest is seasonal: February, March and April account for 86% of the year's searches, September is the quietest month.

Most fans live in Florida, California, Ohio.

Top affinities include Phil Mickelson, Ryder Cup, Jordan Spieth, with strongest over-indexing on Phil Mickelson (30.02× the country average).

Demographically, the Masters Tournament audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Sports Activity, Quality Awareness.

The typical Masters Tournament fan in United States is more male, around 37.3 years old, with strong Sports Activity tendencies and a notable affinity for Phil Mickelson.

Category: Sports · Type: Event · Subtype: Golf

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
22.6M
in United States
Gender
34.6%♀
65.4% male
Age
37.3
average years
Country rank
#1381
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Masters Tournament fans

34.6% are female, 65.4% are male, average age 37.3.

Fig. 02

Gender split

34.6%
Female
65.4%
Male
Demographic split for Masters Tournament audience in United States
MetricValue
Female34.6%
Male65.4%
Average age37.3
Estimated audience size22.6M
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Masters Tournament audience in United States
Age bracketShare%
16-2427%
25-3421%
35-4418%
45-5417%
55+17%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Masters Tournament audience comes from United States.

Worldwide audience distribution share by country for Masters Tournament
CountryShare
United States56.4%
United Kingdom8.7%
Canada6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Masters Tournament fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~900K2.34×
02Minnesota~700K1.81×
03Ohio~1M1.49×
04Iowa~300K1.43×
05Nebraska~200K1.42×
06Georgia~1M1.41×
07South Dakota~80K1.38×
08Wisconsin~500K1.35×
09North Dakota~70K1.32×
10Montana~90K1.26×
11Alabama~400K1.23×
12Michigan~800K1.17×
13Florida~1.5M1.13×
14Massachusetts~500K1.12×
15Pennsylvania~1M1.09×
16North Carolina~800K1.09×
17Missouri~500K1.09×
18New Hampshire~100K1.09×
19Kansas~200K1.05×
20Indiana~500K1.02×
21Wyoming~40K1.02×
22Tennessee~500K0.99×
23Idaho~100K0.97×
24Utah~200K0.96×
25Vermont~40K0.96×
26Kentucky~300K0.95×
27Connecticut~200K0.95×
28Maine~90K0.95×
29Colorado~400K0.94×
30Rhode Island~70K0.92×
31Oklahoma~200K0.88×
32Arizona~400K0.86×
33Illinois~700K0.85×
34Arkansas~200K0.85×
35Mississippi~200K0.85×
36Louisiana~300K0.84×
37Delaware~60K0.84×
38West Virginia~100K0.83×
39Virginia~500K0.81×
40Oregon~200K0.80×
41Hawaii~80K0.78×
42Alaska~40K0.75×
43Washington~400K0.73×
44Texas~1M0.69×
45New Mexico~100K0.67×
46Maryland~300K0.66×
47New Jersey~400K0.65×
48New York~800K0.62×
49Nevada~100K0.61×
50California~1.5M0.52×
Fig. 06

Affinity by region

Affinity by region — Masters Tournament, United States
0.52×1.00×2.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Masters Tournament audience vs. the country average
#·InterestCategoryAffinity×
01Phil MickelsonSports30.02×
02Ryder CupSports25.64×
03Jordan SpiethSports25.38×
04Justin RoseSports25.17×
05Dustin JohnsonSports25.08×
06The Tour ChampionshipSports21.65×
07Brooks KoepkaSports21.39×
08PutterSports21.33×
09Rory McIlroySports20.00×
10PGA ChampionshipSports19.53×
11John DalySports19.15×
12U.S. Open (golf)Sports16.80×
13Bryson DeChambeauSports15.86×
14Scottie SchefflerSports12.95×
15Tiger WoodsSports11.28×
16Golf ChannelSports8.87×
17Golf ballSports7.59×
18Golf equipmentSports7.46×
19PGA TourSports6.92×
20Golf clubSports6.71×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Masters Tournament audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Masters Tournament audience vs. the country average · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.01×
Quality AwarenessPREMIUM1.81×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Masters Tournament audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
CreativityOPEN0.82×
Urban LifestyleOPEN0.87×
0×1.00× baseline2×
Appendix

Explore more audiences

More Golf audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Masters Tournament over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/masters-tournament-44001” · Methodology