DP World Tour Audience in Germany
DP World Tour has an estimated audience of 590,007 people in Germany. 37.9% are female, 62.1% are male, average age 39.2. Top brand affinities: Gil Ofarim, CAC 40, Stradivarius, Building insulation, Home Delivery.
Top brand affinities include Gil Ofarim, CAC 40, Stradivarius, with strongest over-indexing on Gil Ofarim (2.27× the country average). Demographically, the DP World Tour audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Sports · Type: Event · Subtype: Golf
Demographics of DP World Tour fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 39.2 |
| Estimated audience size | 590,007 |
Audience persona
The typical DP World Tour fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.27× | Music & Radio |
| CAC 40 | 1.52× | Business & Career |
| Stradivarius | 1.62× | Shopping |
| Building insulation | 4.28× | Home & Garden |
| Home Delivery | 1.85× | Food & Beverages |
| Alaska | 2.33× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.11× | Music & Radio |
| Google Analytics | 1.6× | Internet & Social Media |
| Ireen Sheer | 1.55× | Music & Radio |
| Corfu (regional unit) | 1.51× | Travel & Leisure |
| Tuscany | 2.17× | Travel & Leisure |
| Staycation | 1.74× | Home & Garden |
| The Equalizer | 2.26× | Movies & TV |
| Jaguar F-Pace | 2.88× | Cars & Mobility |
| Golden Gate | 2.36× | Games |
| Stamp collecting | 2.21× | Home & Garden |
| Sailor | 2.02× | Travel & Leisure |
| Keeper (password manager) | 1.78× | Technology & Electronics |
| Gloria | 1.93× | Music & Radio |
| Theocracy | 4.16× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Luxury Orientation | PREMIUM | 1.27 |
| Sports Activity | POWER | 1.24 |
| Career Orientation | POWER | 1.2 |
| DIY Mentality | THRILL | 1.11 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.6% |
| United States | 12.7% |
| Australia | 8.6% |
See DP World Tour audiences in other countries
More Golf audiences in Germany
- PGA Tour (2,744,867)
- The Open Championship (1,152,696)
- Australian Open (golf) (1,142,939)
- Ryder Cup (842,897)
- Tiger Woods (594,171)
How to read this data
Audience size is the estimated number of people in Germany who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.