DP World Tour Audience in Germany
DP World Tour has an estimated audience of 590,007 people in Germany. 37.9% are female, 62.1% are male, average age 39.2. Top brand affinities: Ryder Cup, PGA Tour, Ariana Grande, Tiger Woods, Golf.
Top brand affinities include Ryder Cup, PGA Tour, Ariana Grande, with strongest over-indexing on Ryder Cup (23.88× the country average). Demographically, the DP World Tour audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Category: Sports · Type: Event · Subtype: Golf
Demographics of DP World Tour fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 39.2 |
| Estimated audience size | 590,007 |
Audience persona
The typical DP World Tour fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Ryder Cup.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryder Cup | 23.88× | Sports |
| PGA Tour | 7.19× | Sports |
| Ariana Grande | 5.11× | Music & Radio |
| Tiger Woods | 11.81× | Sports |
| Golf | 2.69× | Sports |
| RTL Television | 2.39× | Movies & TV |
| Vacations | 2.01× | Travel & Leisure |
| Spiegel Online | 1.51× | News |
| Satire | 2.81× | Literature |
| Self care | 2.06× | Health |
| Stuttgart | 1.93× | Travel & Leisure |
| IHF World Men's Handball Championship | 2.07× | Sports |
| German language | 1.62× | Politics & Society |
| Vacation rental | 2.42× | Travel & Leisure |
| Walking | 2.45× | Sports |
| German television comedy | 3.01× | Movies & TV |
| Hygiene | 1.72× | Beauty & Wellness |
| Logistics | 1.95× | Business & Career |
| Allgäu | 2.88× | Travel & Leisure |
| The Open Championship | 4.09× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Luxury Orientation | PREMIUM | 1.27 |
| Sports Activity | POWER | 1.24 |
| Career Orientation | POWER | 1.2 |
| DIY Mentality | THRILL | 1.11 |
| Travelling | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.6% |
| United States | 12.7% |
| Australia | 8.6% |
See DP World Tour audiences in other countries
More Golf audiences in Germany
- PGA Tour (2,744,867)
- The Open Championship (1,152,696)
- Australian Open (golf) (1,142,939)
- Ryder Cup (842,897)
- Tiger Woods (594,171)
How to read this data
Audience size is the estimated number of people in Germany who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.