Rascasse Audience Intelligence

DP World Tour Audience in United States

A data profile of the people who buy, follow and care about DP World Tour in United States — modelled from more than twelve digital signal sources. DP World Tour has an estimated audience of 2,742,464 people in United States.

#24among Golf in United States#141among Event in United States#981in Sports

The average DP World Tour fan in United States is 38.0 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Ryder Cup, Masters Tournament, PGA Tour, with strongest over-indexing on Ryder Cup (9.21× the country average).

Demographically, the DP World Tour audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DP World Tour fan in United States is more male, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Ryder Cup.

Category: Sports · Type: Event · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DP World Tour profile in United States.

Audience size
2.7M
in United States
Gender
37.8%♀
62.2% male
Age
38.0
average years
Country rank
#11069
Event in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DP World Tour fans

37.8% are female, 62.2% are male, average age 38.0.

Fig. 02

Gender split

37.8%
Female
62.2%
Male
Demographic split for DP World Tour audience in United States
MetricValue
Female37.8%
Male62.2%
Average age38.0
Estimated audience size2,742,464
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the DP World Tour audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

13.4%

of the worldwide DP World Tour audience comes from United States.

Worldwide audience distribution share by country for DP World Tour
CountryShare
United Kingdom26.3%
United States13.4%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DP World Tour audience in United States is strongest.

Fig. 05

Top regions by affinity

DP World Tour fans by region: top regions in United States
#RegionReachAffinity×
01Montana~20K3.10×
02Rhode Island~10K1.59×
03Massachusetts~80K1.47×
04South Carolina~60K1.47×
05Vermont~7K1.38×
06Connecticut~40K1.31×
07North Carolina~100K1.22×
08Pennsylvania~100K1.21×
09Florida~200K1.20×
10Arizona~70K1.19×
11New Hampshire~10K1.14×
12Ohio~100K1.13×
13Minnesota~40K1.09×
14Delaware~8K1.07×
15New York~200K1.04×
16Illinois~100K1.04×
17Nebraska~10K1.04×
18Hawaii~10K1.04×
19Michigan~70K1.02×
20Nevada~30K1.02×
21Tennessee~60K1.01×
22Iowa~20K1.01×
23Maine~10K1.01×
24Colorado~40K1.00×
25Idaho~10K0.99×
26Indiana~50K0.96×
27Wisconsin~40K0.94×
28Kentucky~30K0.94×
29New Jersey~60K0.91×
30Virginia~60K0.87×
31North Dakota~5K0.86×
32Washington, District of Columbia~7K0.84×
33Maryland~40K0.83×
34Missouri~40K0.83×
35West Virginia~10K0.83×
36Georgia~70K0.82×
37Oregon~30K0.82×
38South Dakota~5K0.82×
39Mississippi~20K0.80×
40Oklahoma~20K0.78×
41Kansas~20K0.77×
42Alabama~30K0.75×
43New Mexico~10K0.73×
44Washington~40K0.72×
45Louisiana~30K0.72×
46Arkansas~20K0.72×
47Alaska~4K0.68×
48California~200K0.64×
49Utah~20K0.62×
50Texas~100K0.55×
Fig. 06

Affinity by region

Affinity by region — DP World Tour, United States
0.55×1.00×3.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DP World Tour audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DP World Tour audience
#·InterestCategoryAffinity×
01Ryder CupSports9.21×
02Masters TournamentSports5.79×
03Tiger WoodsSports4.86×
04PGA TourSports4.61×
05Family carCars & Mobility2.92×
06Rory McIlroySports2.68×
07US Open (tennis)Sports2.64×
08GolfSports2.59×
09TopGolfSports2.35×
10Country clubHome & Garden2.27×
11The Open ChampionshipSports2.24×
12Rick and MortyMovies & TV2.17×
13Hair ExtensionsBeauty & Wellness2.10×
14PGA ChampionshipSports2.02×
15Folk musicMusic & Radio1.91×
16FedExBusiness & Career1.71×
17CyclingSports1.71×
18BicycleCars & Mobility1.60×
19Used CarsCars & Mobility1.58×
20Golf clubSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DP World Tour audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DP World Tour audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Family OrientationCONSERVATISM1.34×
Risk AppetiteTHRILL1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DP World Tour audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
SpiritualityBALANCE0.90×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DP World Tour have in United States?

DP World Tour has an estimated audience of 2,742,464 people in United States, concentrated in Florida and California.

02

What is the gender split and age of DP World Tour fans?

37.8% of DP World Tour fans are female, 62.2% are male, with an average age of 38.0 years.

03

Which brands do DP World Tour fans like most?

DP World Tour fans show strongest brand affinity for Ryder Cup (9.21×), Masters Tournament (5.79×), and PGA Tour (4.61×) over the country average.

04

Where do DP World Tour fans live in United States?

DP World Tour fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do DP World Tour fans also like?

Beyond DP World Tour itself, the audience over-indexes on Masters Tournament (5.79×), PGA Tour (4.61×), Golf (2.59×), and Tiger Woods (4.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in United States

See DP World Tour audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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