DP World Tour Audience in United States
DP World Tour has an estimated audience of 1,798,496 people in United States. 40.0% are female, 60.0% are male, average age 39.9. Top brand affinities: Product design, Pro-Ject, UK garage, Alaska, Israel.
Top brand affinities include Product design, Pro-Ject, UK garage, with strongest over-indexing on Product design (2.58× the country average). Demographically, the DP World Tour audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Sports · Type: Event · Subtype: Golf
Demographics of DP World Tour fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 39.9 |
| Estimated audience size | 1,798,496 |
Audience persona
The typical DP World Tour fan in United States is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.58× | Business & Career |
| Pro-Ject | 4.66× | Music & Radio |
| UK garage | 6.1× | Music & Radio |
| Alaska | 1.77× | Travel & Leisure |
| Israel | 2× | Travel & Leisure |
| Natural rubber | 1.59× | Cars & Mobility |
| Staycation | 2.45× | Home & Garden |
| Nebraska | 1.54× | Travel & Leisure |
| JDSU | 1.69× | Business & Career |
| Home staging | 2.88× | Home & Garden |
| Stamp collecting | 2.53× | Home & Garden |
| Isometric exercise | 4.62× | Sports |
| Jeep Wagoneer | 2.19× | Cars & Mobility |
| Jeep Grand Cherokee (WJ) | 2.27× | Cars & Mobility |
| Consequence (rapper) | 2.3× | Music & Radio |
| Graham Greene (actor) | 2.11× | |
| Google Analytics | 1.65× | Internet & Social Media |
| Laneige | 1.81× | Beauty & Wellness |
| Graham Greene | 1.94× | Literature |
| Meals on Wheels | 1.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
| Risk Appetite | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.6% |
| United States | 12.7% |
| Australia | 8.6% |
See DP World Tour audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
How to read this data
Audience size is the estimated number of people in United States who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.