DP World Tour Audience in United States
DP World Tour has an estimated audience of 1,798,496 people in United States. 40.0% are female, 60.0% are male, average age 39.9. Top brand affinities: Ryder Cup, PGA Tour, Houston Astros, Golf, Toyota Supra.
Top brand affinities include Ryder Cup, PGA Tour, Houston Astros, with strongest over-indexing on Ryder Cup (19.4× the country average). Demographically, the DP World Tour audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Luxury Orientation, Sports Activity.
Category: Sports · Type: Event · Subtype: Golf
Demographics of DP World Tour fans
| Metric | Value |
|---|---|
| Female | 40.0% |
| Male | 60.0% |
| Average age | 39.9 |
| Estimated audience size | 1,798,496 |
Audience persona
The typical DP World Tour fan in United States is more male, around 39.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Ryder Cup.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryder Cup | 19.4× | Sports |
| PGA Tour | 5.14× | Sports |
| Houston Astros | 7.08× | Sports |
| Golf | 2.55× | Sports |
| Toyota Supra | 8.56× | Cars & Mobility |
| Tiger Woods | 5.28× | Sports |
| MSN | 2.13× | News |
| Jeep Grand Cherokee | 5.84× | Cars & Mobility |
| Los Angeles Dodgers | 3.68× | Sports |
| Staples (Canada) | 2.46× | Business & Career |
| Hair Extensions | 2.78× | Beauty & Wellness |
| FC Bayern Munich | 2.73× | Sports |
| Great Clips | 2.37× | Beauty & Wellness |
| Los Angeles Lakers | 2× | Sports |
| Rick and Morty | 2.75× | Movies & TV |
| Dungeons & Dragons | 4.15× | Games |
| Boston Celtics | 2.3× | Sports |
| Khabib Nurmagomedov | 8.66× | Sports |
| Eyebrow | 2.36× | Beauty & Wellness |
| Golf Channel | 2.07× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Sports Activity | POWER | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
| Risk Appetite | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 24.6% |
| United States | 12.7% |
| Australia | 8.6% |
See DP World Tour audiences in other countries
More Golf audiences in United States
- PGA Tour (34,511,908)
- Australian Open (golf) (21,172,297)
- PGA Championship (19,866,669)
- The Open Championship (15,619,276)
- Rory McIlroy (12,200,700)
How to read this data
Audience size is the estimated number of people in United States who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.