A data profile of the people who buy, follow and care about Masters Tournament in Mexico — modelled from more than twelve digital signal sources. Masters Tournament has an estimated audience of 374,699 people in Mexico.
Masters Tournament has an estimated audience of 374,699 people in Mexico. 27.4% are female, 72.6% are male, average age 36.0. Top brand affinities: Tiger Woods, Golf cart, Golf ball, Titleist, Dj AniMe.
Top brand affinities include Tiger Woods, Golf cart, Golf ball, with strongest over-indexing on Tiger Woods (35.63× the country average).
Demographically, the Masters Tournament audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Sports Activity, Community Orientation.
The typical Masters Tournament fan in Mexico is more male, around 36.0 years old, with strong Sports Activity tendencies and a notable affinity for Tiger Woods.
The key figures that characterise the Masters Tournament profile in Mexico.
27.4% are female, 72.6% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 36.0 |
| Estimated audience size | 374,699 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
of the worldwide Masters Tournament audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 56.5% |
| United Kingdom | 8.7% |
| Canada | 6.3% |
The strongest cross-interests of the Masters Tournament audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tiger Woods | Sports | 35.63× | ||
| 02 | Jack Nicklaus | Sports | 22.97× | ||
| 03 | Golf cart | Sports | 22.96× | ||
| 04 | Titleist | Sports | 19.50× | ||
| 05 | Stanley Cup | Sports | 16.78× | ||
| 06 | Golf ball | Sports | 12.43× | ||
| 07 | Dj AniMe | Music & Radio | 3.06× | ||
| 08 | Government | Politics & Society | 2.79× | ||
| 09 | First class travel | Travel & Leisure | 2.55× | ||
| 10 | Internet & Social Media | 2.37× | |||
| 11 | Educational technology | Business & Career | 2.29× | ||
| 12 | Small and medium enterprises | Business & Career | 2.27× | ||
| 13 | Blackboard Inc. | Business & Career | 2.26× | ||
| 14 | Postgraduate education | Business & Career | 2.22× | ||
| 15 | YT | Music & Radio | 2.12× | ||
| 16 | Master's degree | Business & Career | 1.92× | ||
| 17 | Pemex | Cars & Mobility | 1.80× | ||
| 18 | Golf | Sports | 1.79× | ||
| 19 | Pandora | Music & Radio | 1.54× | ||
| 20 | Airbnb | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.52× | |
| Community Orientation | OPEN | 1.50× | |
| Quality Awareness | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.69× | |
| Pet Ownership | JOY | 0.90× | |
| Urban Lifestyle | OPEN | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Masters Tournament. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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