Titleist Audience in Germany
Titleist has an estimated audience of 553,149 people in Germany. 28.0% are female, 72.0% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Golf ball, SV Werder Bremen, PGA Tour, Golf equipment, VfB Stuttgart.
The average Titleist fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Golf ball, SV Werder Bremen, PGA Tour, with strongest over-indexing on Golf ball (8.9× the country average). Demographically, the Titleist audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Golf
Demographics of Titleist fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 35.5 |
| Estimated audience size | 553,149 |
Audience persona
The typical Titleist fan in Germany is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf ball.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 153,426 | 1.27× |
| Bayern | 134,338 | 1.51× |
| Baden-Württemberg | 75,162 | 1× |
| Niedersachsen | 60,711 | 1.13× |
| Hessen | 59,813 | 1.42× |
| Schleswig-Holstein | 32,257 | 1.62× |
| Rheinland-Pfalz | 27,247 | 0.98× |
| Hamburg | 24,488 | 1.96× |
| Berlin | 24,213 | 0.98× |
| Sachsen | 15,988 | 0.59× |
| Brandenburg | 10,512 | 0.61× |
| Thüringen | 6,021 | 0.43× |
| Mecklenburg-Vorpommern | 5,542 | 0.52× |
| Bremen | 4,757 | 1.01× |
| Sachsen-Anhalt | 4,537 | 0.32× |
| Saarland | 4,451 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf ball | 8.9× | Sports |
| SV Werder Bremen | 3.45× | Sports |
| PGA Tour | 7.73× | Sports |
| Golf equipment | 7.42× | Sports |
| VfB Stuttgart | 3.37× | Sports |
| RB Leipzig | 4.14× | Sports |
| 2. Bundesliga | 2.87× | Sports |
| The Open Championship | 9.44× | Sports |
| Eintracht Frankfurt | 2.7× | Sports |
| Business and industry | 1.51× | Business & Career |
| Harry Potter | 1.76× | Movies & TV |
| Dynamo Dresden | 3.24× | Sports |
| Bass fishing | 6.62× | Sports |
| Hamburger SV | 3.24× | Sports |
| FC Schalke 04 | 3.28× | Sports |
| Galatasaray S.K. | 2.63× | Sports |
| Engine | 3.1× | Cars & Mobility |
| Bundesliga | 1.81× | Sports |
| Fishing tackle | 5.75× | Sports |
| Fishing reel | 4.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.55 |
| Quality Awareness | PREMIUM | 1.52 |
| Career Orientation | POWER | 1.43 |
| Early Adopter Mentality | POWER | 1.41 |
| Sports Activity | POWER | 1.39 |
| Sustainability | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.4% |
| United Kingdom | 9.5% |
| Canada | 6.6% |
See Titleist audiences in other countries
More Golf audiences in Germany
- PGA Tour (2,744,867)
- DP World Tour (1,184,255)
- The Open Championship (1,152,696)
- Australian Open (golf) (1,142,939)
- Ryder Cup (842,897)
Frequently asked questions
How many fans does Titleist have in Germany?
Titleist has an estimated audience of 553,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Titleist fans?
28.0% of Titleist fans are female, 72.0% are male, with an average age of 35.5 years.
Which brands do Titleist fans like most?
Titleist fans show strongest brand affinity for Golf ball (8.9×), SV Werder Bremen (3.45×), and PGA Tour (7.73×) over the country average.
Where do Titleist fans live in Germany?
Titleist fans in Germany are most concentrated in Nordrhein-Westfalen (reach 153,426), Bayern (reach 134,338), and Baden-Württemberg (reach 75,162). These three regions account for the largest share of the active audience.
What other brands do Titleist fans also like?
Beyond Titleist itself, the audience over-indexes on SV Werder Bremen (3.45×), PGA Tour (7.73×), Golf equipment (7.42×), and VfB Stuttgart (3.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Titleist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.