Rascasse Audience Intelligence

Titleist Target Market in Germany

A data profile of the people who buy, follow and care about Titleist in Germany — modelled from more than twelve digital signal sources. Titleist has an estimated audience of 553,678 people in Germany.

#10among Golf in Germany#1419among Brand in Germany#842in Sports

The average Titleist fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Golf ball, SV Werder Bremen, PGA Tour, with strongest over-indexing on Golf ball (8.9× the country average).

Demographically, the Titleist audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Pet Ownership, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Titleist fan in Germany is more male, around 35.5 years old, with strong Pet Ownership tendencies and a notable affinity for Golf ball.

Category: Sports · Type: Brand · Subtype: Golf

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Titleist profile in Germany.

Audience size
554K
in Germany
Gender
28.0%♀
72.0% male
Age
35.5
average years
Country rank
#10828
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Titleist

28.0% are female, 72.0% are male, average age 35.5.

Fig. 02

Gender split

28.0%
Female
72.0%
Male
Demographic split for Titleist audience in Germany
MetricValue
Female28.0%
Male72.0%
Average age35.5
Estimated audience size553,678
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Titleist audience in Germany
Age bracketShare%
16-1928%
20-2922%
30-3920%
40-4917%
50+13%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Titleist audience comes from Germany.

Worldwide audience distribution share by country for Titleist
CountryShare
United States58.4%
United Kingdom9.5%
Canada6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Titleist audience in Germany is strongest.

Fig. 05

Top regions by affinity

Titleist customers by region in Germany
#RegionReachAffinity×
01Hamburg~20K1.95×
02Schleswig-Holstein~30K1.63×
03Bayern~100K1.46×
04Hessen~60K1.34×
05Nordrhein-Westfalen~100K1.23×
06Niedersachsen~60K1.11×
07Bremen~5K1.03×
08Rheinland-Pfalz~30K0.98×
09Baden-Württemberg~70K0.97×
10Berlin~20K0.94×
11Saarland~5K0.80×
12Mecklenburg-Vorpommern~8K0.72×
13Brandenburg~10K0.71×
14Thüringen~9K0.64×
15Sachsen~20K0.63×
16Sachsen-Anhalt~9K0.60×
Fig. 06

Affinity by region

Affinity by region — Titleist, Germany
0.60×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Titleist audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Titleist audience
#·InterestCategoryAffinity×
01The Open ChampionshipSports9.44×
02Golf ballSports8.90×
03PGA TourSports7.73×
04Golf equipmentSports7.42×
05Bass fishingSports6.62×
06Tour de FranceSports4.41×
07RB LeipzigSports4.14×
08Borussia MönchengladbachSports4.03×
091. FC KölnSports3.53×
10SV Werder BremenSports3.45×
11VfB StuttgartSports3.37×
12FC Schalke 04Sports3.28×
13Dynamo DresdenSports3.24×
14Hamburger SVSports3.24×
15EngineCars & Mobility3.10×
162. BundesligaSports2.87×
17Eintracht FrankfurtSports2.70×
18BundesligaSports1.81×
19Harry PotterMovies & TV1.76×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Titleist audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Titleist audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.10×
Sports ActivityPOWER1.03×
Risk AppetiteTHRILL1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Titleist audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.21×
Convenience OrientationPREMIUM0.29×
DIY MentalityTHRILL0.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Titleist's target market in Germany?

Titleist's target market in Germany covers an estimated 553,678 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Titleist customers?

28.0% of the Titleist audience are female, 72.0% are male, with an average age of 35.5 years.

03

Which brands do Titleist fans like most?

Titleist fans show strongest brand affinity for Golf ball (8.9×), SV Werder Bremen (3.45×), and PGA Tour (7.73×) over the country average.

04

Where do Titleist fans live in Germany?

Titleist fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Titleist fans also like?

Beyond Titleist itself, the audience over-indexes on SV Werder Bremen (3.45×), PGA Tour (7.73×), Golf equipment (7.42×), and Borussia Mönchengladbach (4.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Golf audiences in Germany

See Titleist audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Titleist. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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