Lamborghini Audience in Germany
Lamborghini has an estimated audience of 4,593,655 people in Germany. 35.3% are female, 64.7% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Driving, Porsche, Carcare, RVs, Ferrari.
The average Lamborghini fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Driving, Porsche, Carcare, with strongest over-indexing on Driving (4.04× the country average). Demographically, the Lamborghini audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer
Demographics of Lamborghini fans
| Metric | Value |
|---|---|
| Female | 35.3% |
| Male | 64.7% |
| Average age | 36.8 |
| Estimated audience size | 4,593,655 |
Audience persona
The typical Lamborghini fan in Germany is more male, around 36.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Driving.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,209,054 | 1.2× |
| Bayern | 877,894 | 1.19× |
| Baden-Württemberg | 732,092 | 1.17× |
| Niedersachsen | 478,878 | 1.07× |
| Hessen | 388,094 | 1.11× |
| Rheinland-Pfalz | 249,198 | 1.08× |
| Sachsen | 229,568 | 1.02× |
| Berlin | 188,351 | 0.92× |
| Schleswig-Holstein | 166,440 | 1.01× |
| Brandenburg | 135,115 | 0.95× |
| Hamburg | 112,670 | 1.09× |
| Thüringen | 97,997 | 0.84× |
| Sachsen-Anhalt | 95,174 | 0.8× |
| Mecklenburg-Vorpommern | 68,752 | 0.78× |
| Saarland | 50,226 | 0.89× |
| Bremen | 34,787 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Driving | 4.04× | Cars & Mobility |
| Porsche | 3.23× | Cars & Mobility |
| Carcare | 3.96× | Cars & Mobility |
| RVs | 2.48× | Cars & Mobility |
| Ferrari | 3.68× | Cars & Mobility |
| Engine | 2.65× | Cars & Mobility |
| Motor vehicle | 1.97× | Cars & Mobility |
| Hybrids | 2.76× | Cars & Mobility |
| Vintage car | 4.23× | Cars & Mobility |
| SUVs | 2.19× | Cars & Mobility |
| Motorcycle helmet | 3.49× | Cars & Mobility |
| Aston Martin | 4.1× | Cars & Mobility |
| Motorcycle accessories | 3.43× | Cars & Mobility |
| Sport bike | 3.05× | Cars & Mobility |
| Maserati | 4.16× | Cars & Mobility |
| Supercar | 4.63× | Cars & Mobility |
| Formula One | 2.29× | Sports |
| Range Rover | 3.94× | Cars & Mobility |
| Twitch | 2.17× | Games |
| BMW | 1.92× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.79 |
| Indulgence | JOY | 1.55 |
| DIY Mentality | THRILL | 1.21 |
| Early Adopter Mentality | POWER | 1.16 |
| Risk Appetite | THRILL | 1.15 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 7.3% |
| Germany | 6.1% |
See Lamborghini audiences in other countries
More Luxury car manufacturer audiences in Germany
- Ferrari (4,311,250)
- Aston Martin (2,649,415)
- Maserati (2,443,939)
- Mercedes-AMG (2,431,510)
- Bentley (2,135,403)
Frequently asked questions
How many fans does Lamborghini have in Germany?
Lamborghini has an estimated audience of 4,593,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lamborghini fans?
35.3% of Lamborghini fans are female, 64.7% are male, with an average age of 36.8 years.
Which brands do Lamborghini fans like most?
Lamborghini fans show strongest brand affinity for Driving (4.04×), Porsche (3.23×), and Carcare (3.96×) over the country average.
Where do Lamborghini fans live in Germany?
Lamborghini fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,209,054), Bayern (reach 877,894), and Baden-Württemberg (reach 732,092). These three regions account for the largest share of the active audience.
What other brands do Lamborghini fans also like?
Beyond Lamborghini itself, the audience over-indexes on Porsche (3.23×), Carcare (3.96×), RVs (2.48×), and Ferrari (3.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lamborghini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.