Rascasse Audience Intelligence

Mustang Audience in United States

A data profile of the people who buy, follow and care about Mustang in United States — modelled from more than twelve digital signal sources. Mustang has an estimated audience of 7,201,166 people in United States.

#2964among Topic in United States#121in Pets & Animals

The average Mustang fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Antique car, Auto show, Dodge Charger, with strongest over-indexing on Antique car (10.17× the country average).

Demographically, the Mustang audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mustang fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Antique car.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mustang profile in United States.

Audience size
7.2M
in United States
Gender
20.7%♀
79.3% male
Age
35.7
average years
Country rank
#4902
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mustang fans

20.7% are female, 79.3% are male, average age 35.7.

Fig. 02

Gender split

20.7%
Female
79.3%
Male
Demographic split for Mustang audience in United States
MetricValue
Female20.7%
Male79.3%
Average age35.7
Estimated audience size7,201,166
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Mustang audience in United States
Age bracketShare%
16-1933%
20-2919%
30-3915%
40-4915%
50+18%
Fig. 04

Worldwide distribution

37.0%

of the worldwide Mustang audience comes from United States.

Worldwide audience distribution share by country for Mustang
CountryShare
United States37.0%
Germany4.1%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mustang audience in United States is strongest.

Fig. 05

Top regions by affinity

Mustang fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~200K2.69×
02Texas~1M1.56×
03Alabama~100K1.44×
04New Mexico~50K1.40×
05Arizona~200K1.39×
06Florida~600K1.32×
07California~1M1.28×
08Mississippi~70K1.25×
09Louisiana~100K1.24×
10Georgia~300K1.22×
11North Carolina~300K1.21×
12Arkansas~70K1.16×
13Tennessee~200K1.14×
14Nevada~80K1.13×
15Kentucky~100K1.11×
16Kansas~60K1.10×
17Maryland~100K1.07×
18Washington~200K1.05×
19Indiana~100K1.05×
20South Carolina~100K1.04×
21New Jersey~200K1.03×
22Missouri~100K1.03×
23Virginia~200K1.01×
24Illinois~200K0.98×
25Utah~60K0.97×
26Nebraska~30K0.94×
27West Virginia~30K0.91×
28Michigan~200K0.90×
29Oregon~70K0.90×
30Colorado~100K0.88×
31Connecticut~60K0.85×
32Iowa~50K0.85×
33Idaho~30K0.85×
34Pennsylvania~200K0.84×
35Ohio~200K0.84×
36Massachusetts~100K0.83×
37Delaware~20K0.83×
38New York~300K0.82×
39South Dakota~10K0.82×
40Washington, District of Columbia~20K0.81×
41Alaska~10K0.81×
42Hawaii~20K0.78×
43North Dakota~10K0.77×
44Wyoming~8K0.77×
45Montana~10K0.73×
46Rhode Island~20K0.72×
47Minnesota~70K0.71×
48Wisconsin~80K0.70×
49New Hampshire~20K0.63×
50Maine~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Mustang, United States
0.62×1.00×2.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mustang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mustang audience
#·InterestCategoryAffinity×
01Dodge ChargerCars & Mobility12.46×
02Dodge ChallengerCars & Mobility12.46×
03Antique carCars & Mobility10.17×
04Chevrolet CamaroCars & Mobility9.73×
05Auto showCars & Mobility9.51×
06Chevrolet CorvetteCars & Mobility9.49×
07Subaru ImprezaCars & Mobility8.92×
08CarcareCars & Mobility7.44×
09HeadlampCars & Mobility7.06×
10Ram TrucksCars & Mobility5.67×
11CoupéCars & Mobility5.59×
12Ford MustangCars & Mobility5.34×
13Car and DriverCars & Mobility5.13×
14Muscle carCars & Mobility4.45×
15Motorcycle accessoriesCars & Mobility4.24×
16Drag racingCars & Mobility4.18×
17Formula OneSports3.11×
18Bass guitarMusic & Radio2.63×
19AutoZoneCars & Mobility2.61×
20Planet FitnessSports2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mustang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mustang audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.61×
Risk AppetiteTHRILL1.48×
Family OrientationCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mustang audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.70×
CreativityOPEN0.77×
IndulgenceJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mustang have in United States?

Mustang has an estimated audience of 7,201,166 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mustang fans?

20.7% of Mustang fans are female, 79.3% are male, with an average age of 35.7 years.

03

Which brands do Mustang fans like most?

Mustang fans show strongest brand affinity for Antique car (10.17×), Auto show (9.51×), and Dodge Charger (12.46×) over the country average.

04

Where do Mustang fans live in United States?

Mustang fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Mustang fans also like?

Beyond Mustang itself, the audience over-indexes on Auto show (9.51×), Dodge Charger (12.46×), Dodge Challenger (12.46×), and Carcare (7.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Mustang audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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