Mustang Audience in United States

Mustang has an estimated audience of 7,201,166 people in United States. 20.7% are female, 79.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Charles Leclerc, Google Maps, CarGurus, Enterprise Rent-A-Car, Indeed.com.

The average Mustang fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charles Leclerc, Google Maps, CarGurus, with strongest over-indexing on Charles Leclerc (37.69× the country average). Demographically, the Mustang audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Mustang fans

Demographic split for Mustang audience in United States
MetricValue
Female20.7%
Male79.3%
Average age35.7
Estimated audience size7,201,166

Audience persona

The typical Mustang fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Charles Leclerc.

Top regions in United States

Top regions ranked by reach for Mustang in United States
RegionReachAffinity
California1,069,3201.35×
Texas1,010,1101.63×
Florida669,9561.37×
New York358,1780.89×
Georgia279,5101.26×
North Carolina274,0131.26×
Illinois249,5431.04×
Pennsylvania210,8370.87×
Arizona208,2111.42×
New Jersey198,4341.08×
Ohio185,7130.84×
Virginia181,5171.03×
Oklahoma176,4562.21×
Michigan175,2930.93×
Tennessee166,5711.15×
Washington153,2031.06×
Alabama141,6291.41×
Indiana138,9371.06×
Maryland134,9701.09×
Massachusetts122,2550.86×
Missouri120,3301.04×
South Carolina113,4221.05×
Louisiana112,5221.21×
Colorado104,8230.92×
Kentucky99,2441.1×
Nevada80,1221.15×
Wisconsin76,5980.71×
Oregon75,6810.92×
Minnesota75,3130.73×
Mississippi71,6351.21×
Arkansas67,0391.13×
Connecticut62,1220.86×
Kansas62,0881.09×
Utah61,9020.96×
Iowa50,7350.86×
New Mexico49,0461.36×
Nebraska32,7650.91×
Idaho29,3620.81×
West Virginia28,7130.86×
Hawaii24,1910.78×
Washington, District of Columbia18,0260.83×
New Hampshire16,9660.6×
Delaware16,1980.82×
Rhode Island16,1680.71×
Maine15,3470.59×
Montana13,7530.69×
South Dakota12,4780.75×
Alaska11,2480.73×
North Dakota10,3980.7×
Wyoming7,6230.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mustang audience
BrandAffinityCategory
Charles Leclerc37.69×Sports
Google Maps8.43×Internet & Social Media
CarGurus12.28×Cars & Mobility
Enterprise Rent-A-Car11.65×Cars & Mobility
Indeed.com6.47×Business & Career
Honda Motorcycles25.31×Cars & Mobility
Google News7.82×News
Capital One5.15×Business & Career
Apple Store9.06×Shopping
Honda Accord16.02×Cars & Mobility
Toyota Supra16.23×Cars & Mobility
Subwoofer21.99×Technology & Electronics
Aaron Rodgers6.85×Sports
Circle K7.04×Shopping
PSV Eindhoven36.13×Sports
Google Earth9.52×Internet & Social Media
DuckDuckGo8.54×Internet & Social Media
AccuWeather5.89×Home & Garden
Mazda MX-523.43×Cars & Mobility
Antique car8.68×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mustang audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Early Adopter MentalityPOWER1.51
Family OrientationCONSERVATISM1.48
Luxury OrientationPREMIUM1.4
LGBTQ+ IdentityOPEN1.33
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Mustang
CountryShare
United States37.2%
Germany4.1%
United Kingdom4.0%

See Mustang audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Mustang have in United States?

Mustang has an estimated audience of 7,201,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Mustang fans?

20.7% of Mustang fans are female, 79.3% are male, with an average age of 35.7 years.

Which brands do Mustang fans like most?

Mustang fans show strongest brand affinity for Charles Leclerc (37.69×), Google Maps (8.43×), and CarGurus (12.28×) over the country average.

Where do Mustang fans live in United States?

Mustang fans in United States are most concentrated in California (reach 1,069,320), Texas (reach 1,010,110), and Florida (reach 669,956). These three regions account for the largest share of the active audience.

What other brands do Mustang fans also like?

Beyond Mustang itself, the audience over-indexes on Google Maps (8.43×), CarGurus (12.28×), Enterprise Rent-A-Car (11.65×), and Indeed.com (6.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.