Mustang Audience in United States

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Mustang has an estimated audience of 7,201,166 people in United States. 20.7% are female, 79.3% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Hipster, Combat sport, Historic site, Grinch.

The average Mustang fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Hipster, Combat sport, with strongest over-indexing on Vocal harmony (9.36× the country average). Demographically, the Mustang audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Mustang fans

Demographic split for Mustang audience in United States
MetricValue
Female20.7%
Male79.3%
Average age35.7
Estimated audience size7,201,166

Audience persona

The typical Mustang fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Mustang in United States
RegionReachAffinity
California1,069,3201.35×
Texas1,010,1101.63×
Florida669,9561.37×
New York358,1780.89×
Georgia279,5101.26×
North Carolina274,0131.26×
Illinois249,5431.04×
Pennsylvania210,8370.87×
Arizona208,2111.42×
New Jersey198,4341.08×
Ohio185,7130.84×
Virginia181,5171.03×
Oklahoma176,4562.21×
Michigan175,2930.93×
Tennessee166,5711.15×
Washington153,2031.06×
Alabama141,6291.41×
Indiana138,9371.06×
Maryland134,9701.09×
Massachusetts122,2550.86×
Missouri120,3301.04×
South Carolina113,4221.05×
Louisiana112,5221.21×
Colorado104,8230.92×
Kentucky99,2441.1×
Nevada80,1221.15×
Wisconsin76,5980.71×
Oregon75,6810.92×
Minnesota75,3130.73×
Mississippi71,6351.21×
Arkansas67,0391.13×
Connecticut62,1220.86×
Kansas62,0881.09×
Utah61,9020.96×
Iowa50,7350.86×
New Mexico49,0461.36×
Nebraska32,7650.91×
Idaho29,3620.81×
West Virginia28,7130.86×
Hawaii24,1910.78×
Washington, District of Columbia18,0260.83×
New Hampshire16,9660.6×
Delaware16,1980.82×
Rhode Island16,1680.71×
Maine15,3470.59×
Montana13,7530.69×
South Dakota12,4780.75×
Alaska11,2480.73×
North Dakota10,3980.7×
Wyoming7,6230.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mustang audience
BrandAffinityCategory
Vocal harmony9.36×Music & Radio
Hipster16.02×Politics & Society
Combat sport2.36×Sports
Historic site6.25×Arts & Culture
Grinch5.19×Movies & TV
Urban Outfitters2.36×Shopping
N1 road (South Africa)4.65×Travel & Leisure
Hog Hunting3.69×Sports
Mathcore7.54×Music & Radio
Nebraska Cornhuskers football3.33×Sports
Keith Stanfield5.94×Movies & TV
Governor of Michigan6.69×Politics & Society
No Escape (1994 film)9.88×Movies & TV
Acoustic music3.76×Music & Radio
Goop4.33×Internet & Social Media
Hibachi6.29×Food & Beverages
Product design1.53×Business & Career
TV Fanatic8.27×Movies & TV
Notre Dame Fighting Irish football3.93×Sports
ENA (Emergency Nurses Association)9.23×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mustang audience
TraitClusterScore
PatriotismCONSERVATISM1.7
Early Adopter MentalityPOWER1.51
Family OrientationCONSERVATISM1.48
Luxury OrientationPREMIUM1.4
LGBTQ+ IdentityOPEN1.33
Risk AppetiteTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Mustang
CountryShare
United States37.2%
Germany4.1%
United Kingdom4.0%

See Mustang audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Mustang have in United States?

Mustang has an estimated audience of 7,201,166 people in United States, concentrated in California and Texas.

What is the gender split and age of Mustang fans?

20.7% of Mustang fans are female, 79.3% are male, with an average age of 35.7 years.

Which brands do Mustang fans like most?

Mustang fans show strongest brand affinity for Vocal harmony (9.36×), Hipster (16.02×), and Combat sport (2.36×) over the country average.

Where do Mustang fans live in United States?

Mustang fans in United States are most concentrated in California (reach 1,069,320), Texas (reach 1,010,110), and Florida (reach 669,956). These three regions account for the largest share of the active audience.

What other brands do Mustang fans also like?

Beyond Mustang itself, the audience over-indexes on Hipster (16.02×), Combat sport (2.36×), Historic site (6.25×), and Grinch (5.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.