Rascasse Audience Intelligence

Mustang Audience in Germany

A data profile of the people who buy, follow and care about Mustang in Germany — modelled from more than twelve digital signal sources. Mustang has an estimated audience of 802,308 people in Germany.

#3594among Topic in Germany#155in Pets & Animals

The average Mustang fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, One Tree Hill (TV series), Christian Ahlmann, with strongest over-indexing on Michael Schumacher (9.53× the country average).

Demographically, the Mustang audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mustang fan in Germany is more male, around 33.6 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mustang profile in Germany.

Audience size
802K
in Germany
Gender
38.5%♀
61.5% male
Age
33.6
average years
Country rank
#7878
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mustang fans

38.5% are female, 61.5% are male, average age 33.6.

Fig. 02

Gender split

38.5%
Female
61.5%
Male
Demographic split for Mustang audience in Germany
MetricValue
Female38.5%
Male61.5%
Average age33.6
Estimated audience size802,308
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Mustang audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Mustang audience comes from Germany.

Worldwide audience distribution share by country for Mustang
CountryShare
United States37.0%
Germany4.1%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mustang audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mustang fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.21×
02Hessen~70K1.17×
03Bayern~100K1.14×
04Nordrhein-Westfalen~200K1.06×
05Rheinland-Pfalz~40K1.06×
06Hamburg~20K1.06×
07Niedersachsen~80K1.02×
08Sachsen~40K1.00×
09Sachsen-Anhalt~20K0.97×
10Saarland~9K0.96×
11Berlin~30K0.95×
12Brandenburg~20K0.94×
13Bremen~6K0.92×
14Schleswig-Holstein~30K0.87×
15Thüringen~20K0.86×
16Mecklenburg-Vorpommern~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Mustang, Germany
0.86×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mustang audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mustang audience
#·InterestCategoryAffinity×
01Spring BreakersMovies & TV30.95×
02Christian AhlmannSports29.39×
03Almost FamousMovies & TV25.78×
04Cowboy bootFashion & Accessoires17.85×
05One Tree Hill (TV series)Movies & TV17.23×
06The GooniesMovies & TV15.86×
07Paul SchockemöhleSports15.16×
08Christmas lightsHome & Garden13.86×
09SnappedMovies & TV13.35×
10KoenigseggCars & Mobility12.24×
11Subcompact carCars & Mobility10.47×
12Auto showCars & Mobility9.76×
13Michael SchumacherSports9.53×
14Ford MustangCars & Mobility9.42×
15Arabian horsePets & Animals6.82×
16CarcareCars & Mobility6.61×
17Motorcycle helmetCars & Mobility6.13×
18Antique carCars & Mobility5.86×
19Motorcycle accessoriesCars & Mobility4.87×
20HatchbackCars & Mobility3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mustang audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mustang audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.89×
Quality AwarenessPREMIUM1.89×
Price SensitivityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mustang audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.77×
CreativityOPEN0.77×
SustainabilityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mustang have in Germany?

Mustang has an estimated audience of 802,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mustang fans?

38.5% of Mustang fans are female, 61.5% are male, with an average age of 33.6 years.

03

Which brands do Mustang fans like most?

Mustang fans show strongest brand affinity for Michael Schumacher (9.53×), One Tree Hill (TV series) (17.23×), and Christian Ahlmann (29.39×) over the country average.

04

Where do Mustang fans live in Germany?

Mustang fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mustang fans also like?

Beyond Mustang itself, the audience over-indexes on One Tree Hill (TV series) (17.23×), Christian Ahlmann (29.39×), Paul Schockemöhle (15.16×), and Carcare (6.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Mustang audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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