Mustang Audience in Germany
Mustang has an estimated audience of 802,308 people in Germany. 38.5% are female, 61.5% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home construction, Gil Ofarim, Progressive rock, Grimma, Building insulation.
The average Mustang fan in Germany is 33.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home construction, Gil Ofarim, Progressive rock, with strongest over-indexing on Home construction (2.11× the country average). Demographically, the Mustang audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mustang fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 33.6 |
| Estimated audience size | 802,308 |
Audience persona
The typical Mustang fan in Germany is more male, around 33.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 191,316 | 1.09× |
| Bayern | 149,364 | 1.16× |
| Baden-Württemberg | 133,603 | 1.22× |
| Niedersachsen | 80,916 | 1.04× |
| Hessen | 71,866 | 1.18× |
| Rheinland-Pfalz | 41,906 | 1.04× |
| Sachsen | 39,517 | 1× |
| Berlin | 35,466 | 0.99× |
| Schleswig-Holstein | 24,786 | 0.86× |
| Brandenburg | 23,310 | 0.94× |
| Hamburg | 19,693 | 1.09× |
| Sachsen-Anhalt | 18,812 | 0.9× |
| Thüringen | 17,394 | 0.85× |
| Mecklenburg-Vorpommern | 12,505 | 0.82× |
| Saarland | 9,009 | 0.91× |
| Bremen | 6,281 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.11× | Home & Garden |
| Gil Ofarim | 2.62× | Music & Radio |
| Progressive rock | 2.71× | Music & Radio |
| Grimma | 14.25× | Travel & Leisure |
| Building insulation | 6.64× | Home & Garden |
| Pumuckl | 8.41× | Movies & TV |
| Artistic inspiration | 1.5× | Arts & Culture |
| Handmade Gifts | 2.31× | Kids & Family |
| Buddy – The Buddy Holly Story | 5.4× | Music & Radio |
| Rhodiola | 9.07× | Health |
| Natural rubber | 2.14× | Cars & Mobility |
| 3D printing | 2× | Technology & Electronics |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Minestrone | 2.24× | Food & Beverages |
| Staycation | 3.26× | Home & Garden |
| Alaska | 3.06× | Travel & Leisure |
| Hundertwasserhaus | 4.45× | Travel & Leisure |
| Hammock camping | 5.6× | Travel & Leisure |
| Google Analytics | 1.99× | Internet & Social Media |
| Haugesund | 4.99× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.47 |
| Price Sensitivity | PREMIUM | 1.44 |
| Pet Ownership | JOY | 1.41 |
| Urban Lifestyle | OPEN | 1.39 |
| Sports Activity | POWER | 1.38 |
| Sustainability | BALANCE | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.2% |
| Germany | 4.1% |
| United Kingdom | 4.0% |
See Mustang audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mustang have in Germany?
Mustang has an estimated audience of 802,308 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mustang fans?
38.5% of Mustang fans are female, 61.5% are male, with an average age of 33.6 years.
Which brands do Mustang fans like most?
Mustang fans show strongest brand affinity for Home construction (2.11×), Gil Ofarim (2.62×), and Progressive rock (2.71×) over the country average.
Where do Mustang fans live in Germany?
Mustang fans in Germany are most concentrated in Nordrhein-Westfalen (reach 191,316), Bayern (reach 149,364), and Baden-Württemberg (reach 133,603). These three regions account for the largest share of the active audience.
What other brands do Mustang fans also like?
Beyond Mustang itself, the audience over-indexes on Gil Ofarim (2.62×), Progressive rock (2.71×), Grimma (14.25×), and Building insulation (6.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mustang. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.