Rascasse Audience Intelligence

Dodge Challenger Audience in United States

A data profile of the people who buy, follow and care about Dodge Challenger in United States — modelled from more than twelve digital signal sources. Dodge Challenger has an estimated audience of 4,341,525 people in United States.

#25among Car Model in United States#287in Cars & Mobility

The average Dodge Challenger fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jeff Tweedy, Cut Worms, Mustang, with strongest over-indexing on Jeff Tweedy (206.09× the country average).

Demographically, the Dodge Challenger audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dodge Challenger fan in United States is more male, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Jeff Tweedy.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dodge Challenger profile in United States.

Audience size
4.3M
in United States
Gender
16.0%♀
84.0% male
Age
34.5
average years
Country rank
#7507
Car Model in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dodge Challenger fans

16.0% are female, 84.0% are male, average age 34.5.

Fig. 02

Gender split

16.0%
Female
84.0%
Male
Demographic split for Dodge Challenger audience in United States
MetricValue
Female16.0%
Male84.0%
Average age34.5
Estimated audience size4,341,525
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Dodge Challenger audience in United States
Age bracketShare%
16-1935%
20-2920%
30-3915%
40-4914%
50+16%
Fig. 04

Worldwide distribution

33.6%

of the worldwide Dodge Challenger audience comes from United States.

Worldwide audience distribution share by country for Dodge Challenger
CountryShare
United States33.6%
Brazil6.4%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dodge Challenger audience in United States is strongest.

Fig. 05

Top regions by affinity

Dodge Challenger fans by region: top regions in United States
#RegionReachAffinity×
01Florida~400K1.36×
02Alabama~80K1.31×
03Oklahoma~60K1.29×
04Texas~500K1.25×
05Mississippi~50K1.25×
06New Mexico~30K1.22×
07Arizona~100K1.20×
08Arkansas~40K1.17×
09Louisiana~70K1.15×
10Kentucky~60K1.15×
11Nevada~50K1.15×
12Georgia~200K1.14×
13Tennessee~100K1.13×
14Utah~40K1.12×
15Kansas~40K1.12×
16Nebraska~20K1.10×
17North Carolina~100K1.09×
18South Carolina~70K1.09×
19West Virginia~20K1.07×
20Indiana~90K1.06×
21Illinois~200K1.03×
22California~500K1.02×
23Missouri~70K1.02×
24Idaho~20K1.02×
25Ohio~100K1.00×
26Virginia~100K0.99×
27North Dakota~9K0.99×
28Iowa~30K0.96×
29Washington~80K0.95×
30Pennsylvania~100K0.94×
31New Jersey~100K0.94×
32Colorado~60K0.93×
33South Dakota~9K0.93×
34Maryland~70K0.92×
35Oregon~50K0.91×
36Alaska~9K0.91×
37Michigan~100K0.89×
38Connecticut~40K0.89×
39Wyoming~6K0.88×
40Delaware~10K0.87×
41Wisconsin~60K0.86×
42Minnesota~50K0.86×
43Massachusetts~70K0.84×
44Montana~10K0.84×
45New York~200K0.82×
46Hawaii~10K0.79×
47New Hampshire~10K0.79×
48Maine~10K0.79×
49Rhode Island~10K0.78×
50Washington, District of Columbia~9K0.70×
Fig. 06

Affinity by region

Affinity by region — Dodge Challenger, United States
0.70×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dodge Challenger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dodge Challenger audience
#·InterestCategoryAffinity×
01Jeff TweedyMusic & Radio206.09×
02The AntlersMusic & Radio164.91×
03Cut WormsMusic & Radio126.44×
04Buck MeekMusic & Radio115.90×
05Bonnie “Prince” BillyMusic & Radio98.74×
06Dodge Charger (LX)Cars & Mobility15.49×
07Dodge ChargerCars & Mobility12.50×
08MustangPets & Animals12.46×
09Antique carCars & Mobility6.21×
10Discount TireShopping4.94×
11Muscle carCars & Mobility4.63×
12EngineCars & Mobility3.64×
13AutoZoneCars & Mobility2.51×
14TransportCars & Mobility2.22×
15Outdoor recreationSports1.68×
16SportsSports1.61×
17Arts and musicArts & Culture1.58×
18MusicBusiness & Career1.57×
19EntertainmentMovies & TV1.54×
20GamesGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dodge Challenger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dodge Challenger audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.59×
PatriotismCONSERVATISM1.56×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dodge Challenger audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
Quality AwarenessPREMIUM0.84×
Design AffinityPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dodge Challenger have in United States?

Dodge Challenger has an estimated audience of 4,341,525 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dodge Challenger fans?

16.0% of Dodge Challenger fans are female, 84.0% are male, with an average age of 34.5 years.

03

Which brands do Dodge Challenger fans like most?

Dodge Challenger fans show strongest brand affinity for Jeff Tweedy (206.09×), Cut Worms (126.44×), and Mustang (12.46×) over the country average.

04

Where do Dodge Challenger fans live in United States?

Dodge Challenger fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Dodge Challenger fans also like?

Beyond Dodge Challenger itself, the audience over-indexes on Cut Worms (126.44×), Mustang (12.46×), The Antlers (164.91×), and Dodge Charger (12.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Dodge Challenger audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dodge Challenger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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