Rascasse Audience Intelligence

Chevrolet Malibu Audience in United States

A data profile of the people who buy, follow and care about Chevrolet Malibu in United States — modelled from more than twelve digital signal sources. Chevrolet Malibu has an estimated audience of 796,458 people in United States.

#202among Car type in United States#212among Car Model in United States#829in Cars & Mobility

The average Chevrolet Malibu fan in United States is 41.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Chevrolet Trax, Chevrolet Traverse, Gone in 60 Seconds (2000 film), with strongest over-indexing on Chevrolet Trax (57.75× the country average).

Demographically, the Chevrolet Malibu audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chevrolet Malibu fan in United States is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Chevrolet Trax.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chevrolet Malibu profile in United States.

Audience size
796K
in United States
Gender
29.5%♀
70.5% male
Age
41.2
average years
Country rank
#27543
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chevrolet Malibu fans

29.5% are female, 70.5% are male, average age 41.2.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Chevrolet Malibu audience in United States
MetricValue
Female29.5%
Male70.5%
Average age41.2
Estimated audience size796,458
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Chevrolet Malibu audience in United States
Age bracketShare%
16-1919%
20-2915%
30-3917%
40-4920%
50+28%
Fig. 04

Worldwide distribution

27.8%

of the worldwide Chevrolet Malibu audience comes from United States.

Worldwide audience distribution share by country for Chevrolet Malibu
CountryShare
United States27.8%
Uzbekistan10.8%
Brazil6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chevrolet Malibu audience in United States is strongest.

Fig. 05

Top regions by affinity

Chevrolet Malibu fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.79×
02Louisiana~20K1.52×
03Alabama~20K1.47×
04Texas~100K1.40×
05Georgia~30K1.40×
06Florida~70K1.32×
07South Carolina~10K1.25×
08Arkansas~8K1.23×
09Michigan~30K1.22×
10Indiana~20K1.21×
11Hawaii~4K1.21×
12Tennessee~20K1.20×
13Nevada~9K1.18×
14Illinois~30K1.17×
15Kentucky~10K1.17×
16North Carolina~30K1.15×
17Missouri~10K1.12×
18Maryland~20K1.10×
19Washington, District of Columbia~3K1.08×
20Arizona~20K1.07×
21Kansas~7K1.06×
22Virginia~20K1.05×
23Oklahoma~9K1.05×
24California~90K1.02×
25Ohio~30K1.02×
26Nebraska~4K1.00×
27New Mexico~4K0.99×
28Iowa~6K0.98×
29Delaware~2K0.98×
30Massachusetts~10K0.93×
31New Jersey~20K0.91×
32New York~40K0.90×
33Minnesota~10K0.88×
34South Dakota~2K0.88×
35North Dakota~1K0.88×
36Wisconsin~10K0.87×
37Connecticut~7K0.87×
38Pennsylvania~20K0.85×
39Washington~10K0.83×
40Rhode Island~2K0.81×
41Alaska~1K0.81×
42Utah~6K0.80×
43West Virginia~3K0.80×
44Vermont~1K0.77×
45Oregon~7K0.76×
46Idaho~3K0.76×
47Montana~2K0.76×
48Colorado~9K0.75×
49Maine~2K0.73×
50New Hampshire~2K0.68×
Fig. 06

Affinity by region

Affinity by region — Chevrolet Malibu, United States
0.68×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chevrolet Malibu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chevrolet Malibu audience
#·InterestCategoryAffinity×
01GrabCADTechnology & Electronics81.83×
02Chevrolet TraxCars & Mobility57.75×
03Chevrolet CruzeCars & Mobility53.16×
04Once Upon a Time in MexicoMovies & TV51.59×
05Gone in 60 Seconds (2000 film)Movies & TV45.80×
06ImpalaPets & Animals44.47×
07Chevrolet TraverseCars & Mobility41.32×
08Chevrolet EquinoxCars & Mobility38.04×
09Chevrolet SuburbanCars & Mobility26.14×
10The Motorcycle Diaries (film)Movies & TV24.16×
11Chevrolet TahoeCars & Mobility18.80×
12Mid-size carCars & Mobility17.73×
13Acura MDXCars & Mobility17.57×
14Front-wheel driveCars & Mobility12.79×
15ConvertibleCars & Mobility12.73×
16Automatic transmissionCars & Mobility11.92×
17Honda CR-VCars & Mobility11.81×
18Physical modelKids & Family9.92×
19Full-size carCars & Mobility8.06×
20AutotraderCars & Mobility6.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chevrolet Malibu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chevrolet Malibu audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM3.04×
PatriotismCONSERVATISM1.81×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chevrolet Malibu audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.82×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chevrolet Malibu have in United States?

Chevrolet Malibu has an estimated audience of 796,458 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Chevrolet Malibu fans?

29.5% of Chevrolet Malibu fans are female, 70.5% are male, with an average age of 41.2 years.

03

Which brands do Chevrolet Malibu fans like most?

Chevrolet Malibu fans show strongest brand affinity for Chevrolet Trax (57.75×), Chevrolet Traverse (41.32×), and Gone in 60 Seconds (2000 film) (45.8×) over the country average.

04

Where do Chevrolet Malibu fans live in United States?

Chevrolet Malibu fans in United States are most concentrated in Texas (reach ~100K), California (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Chevrolet Malibu fans also like?

Beyond Chevrolet Malibu itself, the audience over-indexes on Chevrolet Traverse (41.32×), Gone in 60 Seconds (2000 film) (45.8×), Chevrolet Equinox (38.04×), and Chevrolet Cruze (53.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Chevrolet Malibu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Malibu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →