Chevrolet Malibu Audience in United States

Chevrolet Malibu logo

Chevrolet Malibu has an estimated audience of 798,851 people in United States. 29.5% are female, 70.5% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: Chevrolet Trax, Chevrolet Traverse, Chevrolet Equinox, Gone in 60 Seconds (2000 film), Chevrolet Cruze.

The average Chevrolet Malibu fan in United States is 41.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Chevrolet Trax, Chevrolet Traverse, Chevrolet Equinox, with strongest over-indexing on Chevrolet Trax (57.75× the country average). Demographically, the Chevrolet Malibu audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Chevrolet Malibu fans

Demographic split for Chevrolet Malibu audience in United States
MetricValue
Female29.5%
Male70.5%
Average age41.2
Estimated audience size798,851

Audience persona

The typical Chevrolet Malibu fan in United States is more male, around 41.2 years old, with strong Family Orientation tendencies and a notable affinity for Chevrolet Trax.

Top regions in United States

Top regions ranked by reach for Chevrolet Malibu in United States
RegionReachAffinity
Texas101,3841.48×
California96,5801.1×
Florida77,0161.42×
New York42,3650.95×
Georgia35,6261.45×
Illinois32,7791.23×
North Carolina28,3161.18×
Michigan26,4491.27×
Ohio25,8271.05×
Pennsylvania21,9830.82×
Virginia20,7041.06×
Tennessee19,9821.25×
New Jersey18,7770.92×
Indiana18,1431.24×
Arizona17,2681.06×
Alabama16,7311.5×
South Carolina16,0061.33×
Louisiana15,6761.52×
Massachusetts15,4140.98×
Maryland15,2411.11×
Missouri15,0261.17×
Washington13,3980.84×
Kentucky11,9121.19×
Mississippi11,6841.78×
Wisconsin10,0970.84×
Minnesota9,8220.86×
Oklahoma9,4571.07×
Colorado9,4380.75×
Nevada9,1741.19×
Arkansas8,5311.3×
Oregon6,7690.74×
Connecticut6,7500.84×
Kansas6,5061.03×
Iowa6,2220.95×
Utah5,3660.75×
New Mexico3,9820.99×
Hawaii3,9181.14×
Nebraska3,6950.92×
Idaho2,6590.66×
West Virginia2,5500.69×
Washington, District of Columbia2,4541.02×
Delaware2,0770.94×
Rhode Island1,8910.74×
Maine1,6280.57×
New Hampshire1,5870.5×
South Dakota1,4450.78×
Montana1,2530.57×
North Dakota1,2180.74×
Alaska9180.54×
Wyoming6600.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chevrolet Malibu audience
BrandAffinityCategory
Chevrolet Trax57.75×Cars & Mobility
Chevrolet Traverse41.32×Cars & Mobility
Chevrolet Equinox38.04×Cars & Mobility
Gone in 60 Seconds (2000 film)45.8×Movies & TV
Chevrolet Cruze53.16×Cars & Mobility
Impala44.47×Pets & Animals
Front-wheel drive12.79×Cars & Mobility
GrabCAD81.83×Technology & Electronics
Mid-size car17.73×Cars & Mobility
Convertible12.73×Cars & Mobility
Automatic transmission11.92×Cars & Mobility
Acura MDX17.57×Cars & Mobility
Chevrolet Suburban26.14×Cars & Mobility
Honda CR-V11.81×Cars & Mobility
Full-size car8.06×Cars & Mobility
Once Upon a Time in Mexico51.59×Movies & TV
Chevrolet Tahoe18.8×Cars & Mobility
Physical model9.92×Kids & Family
Autotrader6.29×Cars & Mobility
Chevrolet Spark42.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chevrolet Malibu audience
TraitClusterScore
Family OrientationCONSERVATISM2.1
Risk AppetiteTHRILL1.87
Quality AwarenessPREMIUM1.78
Need for SecurityCONSERVATISM1.77
Luxury OrientationPREMIUM1.41
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Chevrolet Malibu
CountryShare
United States28.3%
Uzbekistan11.0%
Brazil7.0%

See Chevrolet Malibu audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Chevrolet Malibu have in United States?

Chevrolet Malibu has an estimated audience of 798,851 people in United States, concentrated in Texas and California.

What is the gender split and age of Chevrolet Malibu fans?

29.5% of Chevrolet Malibu fans are female, 70.5% are male, with an average age of 41.2 years.

Which brands do Chevrolet Malibu fans like most?

Chevrolet Malibu fans show strongest brand affinity for Chevrolet Trax (57.75×), Chevrolet Traverse (41.32×), and Chevrolet Equinox (38.04×) over the country average.

Where do Chevrolet Malibu fans live in United States?

Chevrolet Malibu fans in United States are most concentrated in Texas (reach 101,384), California (reach 96,580), and Florida (reach 77,016). These three regions account for the largest share of the active audience.

What other brands do Chevrolet Malibu fans also like?

Beyond Chevrolet Malibu itself, the audience over-indexes on Chevrolet Traverse (41.32×), Chevrolet Equinox (38.04×), Gone in 60 Seconds (2000 film) (45.8×), and Chevrolet Cruze (53.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chevrolet Malibu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.