Impala Audience in United States

Impala logo

Impala has an estimated audience of 627,049 people in United States. 29.9% are female, 70.1% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Diane Sawyer, Nationality, Keith Stanfield, Academy Award for Best Original Score, N1 road (South Africa).

The average Impala fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diane Sawyer, Nationality, Keith Stanfield, with strongest over-indexing on Diane Sawyer (18.33× the country average). Demographically, the Impala audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Brand

Demographics of Impala fans

Demographic split for Impala audience in United States
MetricValue
Female29.9%
Male70.1%
Average age35.5
Estimated audience size627,049

Audience persona

The typical Impala fan in United States is more male, around 35.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Diane Sawyer.

Top regions in United States

Top regions ranked by reach for Impala in United States
RegionReachAffinity
California77,8741.13×
Texas73,7411.37×
Florida41,0680.97×
New York27,4380.78×
Illinois21,7931.04×
Georgia20,9381.08×
Michigan20,6051.26×
North Carolina18,1690.96×
Ohio17,4440.9×
Pennsylvania17,1790.81×
Arizona13,9031.09×
Tennessee13,5141.07×
Indiana12,8621.12×
Virginia12,7580.84×
Washington12,1290.96×
Missouri11,4361.13×
New Jersey11,3090.71×
Colorado10,6521.08×
Louisiana10,1271.25×
Alabama9,9761.14×
Massachusetts9,7460.79×
Minnesota9,3291.04×
South Carolina9,2190.98×
Wisconsin8,6240.91×
Maryland8,3250.77×
Oklahoma8,0381.15×
Kentucky7,9111.01×
Mississippi7,1231.38×
Oregon6,8140.95×
Utah6,5701.17×
Nevada6,0130.99×
Arkansas5,9351.15×
Iowa5,7171.11×
Kansas5,4321.1×
Connecticut4,3080.69×
New Mexico3,8531.23×
Nebraska3,6831.17×
Idaho3,4281.09×
Hawaii2,3890.89×
West Virginia2,3580.81×
Montana1,9721.13×
South Dakota1,8291.26×
Maine1,7420.78×
New Hampshire1,6110.65×
Washington, District of Columbia1,5620.83×
North Dakota1,5201.18×
Rhode Island1,2950.65×
Alaska1,2300.92×
Delaware1,2250.71×
Wyoming1,1691.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Impala audience
BrandAffinityCategory
Diane Sawyer18.33×Movies & TV
Nationality2.55×Politics & Society
Keith Stanfield7.63×Movies & TV
Academy Award for Best Original Score20×Movies & TV
N1 road (South Africa)4.59×Travel & Leisure
Combat sport1.7×Sports
Modified Jeeps20.08×Cars & Mobility
Bank account2.34×Business & Career
Notre Dame Fighting Irish football4.32×Sports
Acoustic music3.84×Music & Radio
Nebraska Cornhuskers football2.87×Sports
Israel1.57×Travel & Leisure
Natural rubber1.51×Cars & Mobility
Arrietty10.36×Movies & TV
Justice1.98×Politics & Society
Historic site2.88×Arts & Culture
Head shaving16.43×Beauty & Wellness
Ellen Burstyn5.71×Movies & TV
Hog Hunting2.14×Sports
Life of Pi5.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Impala audience
TraitClusterScore
Early Adopter MentalityPOWER1.94
PatriotismCONSERVATISM1.57
DIY MentalityTHRILL1.4
Risk AppetiteTHRILL1.36
Need for SecurityCONSERVATISM1.36
LGBTQ+ IdentityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Impala
CountryShare
Brazil26.7%
United States21.4%
France5.1%

See Impala audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Impala have in United States?

Impala has an estimated audience of 627,049 people in United States, concentrated in California and Texas.

What is the gender split and age of Impala fans?

29.9% of Impala fans are female, 70.1% are male, with an average age of 35.5 years.

Which brands do Impala fans like most?

Impala fans show strongest brand affinity for Diane Sawyer (18.33×), Nationality (2.55×), and Keith Stanfield (7.63×) over the country average.

Where do Impala fans live in United States?

Impala fans in United States are most concentrated in California (reach 77,874), Texas (reach 73,741), and Florida (reach 41,068). These three regions account for the largest share of the active audience.

What other brands do Impala fans also like?

Beyond Impala itself, the audience over-indexes on Nationality (2.55×), Keith Stanfield (7.63×), Academy Award for Best Original Score (20×), and N1 road (South Africa) (4.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Impala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.