Rascasse Audience Intelligence

Impala Target Market in United States

A data profile of the people who buy, follow and care about Impala in United States — modelled from more than twelve digital signal sources. Impala has an estimated audience of 605,945 people in United States.

#3372among Brand in United States#482in Pets & Animals

The average Impala fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lamborghini Gallardo, Chevrolet Malibu, Mobil 1, with strongest over-indexing on Lamborghini Gallardo (65.51× the country average).

Demographically, the Impala audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Impala fan in United States is more male, around 35.5 years old, with strong Patriotism tendencies and a notable affinity for Lamborghini Gallardo.

Category: Pets & Animals · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Impala profile in United States.

Audience size
606K
in United States
Gender
29.9%♀
70.1% male
Age
35.5
average years
Country rank
#32610
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Impala

29.9% are female, 70.1% are male, average age 35.5.

Fig. 02

Gender split

29.9%
Female
70.1%
Male
Demographic split for Impala audience in United States
MetricValue
Female29.9%
Male70.1%
Average age35.5
Estimated audience size605,945
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Impala audience in United States
Age bracketShare%
16-1927%
20-2925%
30-3920%
40-4914%
50+14%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Impala audience comes from United States.

Worldwide audience distribution share by country for Impala
CountryShare
Brazil25.1%
United States19.6%
France4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Impala audience in United States is strongest.

Fig. 05

Top regions by affinity

Impala customers by region in United States
#RegionReachAffinity×
01Mississippi~7K1.36×
02Texas~70K1.30×
03South Dakota~2K1.28×
04North Dakota~2K1.26×
05Wyoming~1K1.24×
06Louisiana~10K1.23×
07New Mexico~4K1.23×
08Michigan~20K1.18×
09Utah~7K1.17×
10Nebraska~4K1.17×
11Arkansas~6K1.15×
12Iowa~6K1.14×
13Oklahoma~8K1.13×
14Montana~2K1.13×
15Alabama~10K1.12×
16Idaho~4K1.11×
17Indiana~10K1.09×
18Missouri~10K1.09×
19Kansas~5K1.09×
20California~70K1.06×
21Minnesota~9K1.05×
22Georgia~20K1.04×
23Alaska~1K1.03×
24Arizona~10K1.02×
25Tennessee~10K1.01×
26Colorado~10K1.01×
27Illinois~20K1.00×
28Kentucky~8K1.00×
29Washington~10K0.98×
30North Carolina~20K0.96×
31South Carolina~9K0.96×
32Nevada~6K0.95×
33Wisconsin~9K0.93×
34Oregon~7K0.93×
35Ohio~20K0.91×
36Florida~40K0.89×
37West Virginia~3K0.87×
38Hawaii~2K0.87×
39Virginia~10K0.85×
40Washington, District of Columbia~2K0.85×
41Pennsylvania~20K0.84×
42Maine~2K0.83×
43Delaware~1K0.81×
44Massachusetts~10K0.78×
45New York~30K0.76×
46Maryland~8K0.76×
47Rhode Island~2K0.76×
48New Hampshire~2K0.75×
49Connecticut~5K0.74×
50New Jersey~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Impala, United States
0.72×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Impala audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Impala audience
#·InterestCategoryAffinity×
01Lamborghini GallardoCars & Mobility65.51×
02Chevrolet MalibuCars & Mobility44.47×
03Mobil 1Cars & Mobility37.70×
04Matco ToolsHome & Garden21.95×
05BMW 6 SeriesCars & Mobility20.00×
06Porsche BoxsterCars & Mobility20.00×
07Falken TiresCars & Mobility16.50×
08Kylie MinogueMusic & Radio13.53×
09Roller skatesSports13.49×
10Roller skatingSports10.49×
11Dodge ChargerCars & Mobility9.36×
12Dodge ChallengerCars & Mobility9.08×
13Car and DriverCars & Mobility7.26×
14CadillacCars & Mobility6.85×
15Chevrolet CorvetteCars & Mobility6.68×
16Chevrolet CamaroCars & Mobility6.62×
17Kay JewelersFashion & Accessoires4.74×
18StubHubTravel & Leisure4.69×
19Discount TireShopping3.14×
20Dollar TreeShopping2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Impala audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Impala audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.70×
Need for SecurityCONSERVATISM1.55×
Early Adopter MentalityPOWER1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Impala audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
SustainabilityBALANCE0.81×
Convenience OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Impala's target market in United States?

Impala's target market in United States covers an estimated 605,945 people, concentrated in California and Texas.

02

What is the gender split and age of Impala customers?

29.9% of the Impala audience are female, 70.1% are male, with an average age of 35.5 years.

03

Which brands do Impala fans like most?

Impala fans show strongest brand affinity for Lamborghini Gallardo (65.51×), Chevrolet Malibu (44.47×), and Mobil 1 (37.7×) over the country average.

04

Where do Impala fans live in United States?

Impala fans in United States are most concentrated in California (reach ~70K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Impala fans also like?

Beyond Impala itself, the audience over-indexes on Chevrolet Malibu (44.47×), Mobil 1 (37.7×), Roller skates (13.49×), and Matco Tools (21.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Impala audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Impala. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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