Mobil 1 Audience in United States

Mobil 1 logo

Mobil 1 has an estimated audience of 513,116 people in United States. 23.6% are female, 76.4% are male, average age 42.2. Top regions: Texas, California, Florida. Top brand affinities: Firestone Complete Auto Care, Speedway LLC, Wawa Inc., AutoZone, FabFitFun.

The average Mobil 1 fan in United States is 42.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Firestone Complete Auto Care, Speedway LLC, Wawa Inc., with strongest over-indexing on Firestone Complete Auto Care (52.65× the country average). Demographically, the Mobil 1 audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

Demographics of Mobil 1 fans

Demographic split for Mobil 1 audience in United States
MetricValue
Female23.6%
Male76.4%
Average age42.2
Estimated audience size513,116

Audience persona

The typical Mobil 1 fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Firestone Complete Auto Care.

Top regions in United States

Top regions ranked by reach for Mobil 1 in United States
RegionReachAffinity
Texas61,7341.4×
California60,0371.06×
Florida34,6851×
New York26,3330.92×
Michigan17,5611.31×
Illinois16,5960.97×
New Jersey16,2421.24×
Pennsylvania15,1810.88×
North Carolina14,2250.92×
Georgia14,1780.9×
Ohio14,0300.89×
Washington13,1381.28×
Virginia12,5081×
Alabama11,7651.64×
Arizona10,8861.04×
Tennessee10,6711.04×
Massachusetts9,5450.94×
Wisconsin9,3291.21×
Indiana9,3200.99×
Colorado8,9101.1×
Kentucky8,3671.3×
Louisiana7,8341.18×
Missouri7,5880.92×
Minnesota7,4231.01×
South Carolina7,3170.95×
Maryland7,2990.83×
Oklahoma6,6831.17×
Iowa6,1321.45×
Connecticut6,0221.17×
Oregon4,4760.76×
Nevada4,3730.88×
Arkansas4,3681.03×
Utah4,0070.87×
Kansas3,9350.97×
Idaho2,8951.12×
Mississippi2,8240.67×
Nebraska2,6591.03×
Alaska2,5672.34×
New Mexico2,3220.9×
West Virginia1,8890.79×
New Hampshire1,6890.84×
Hawaii1,4890.68×
Maine1,3100.71×
North Dakota1,1421.08×
Montana1,0840.76×
Rhode Island9910.61×
Delaware8880.63×
South Dakota8630.73×
Washington, District of Columbia7860.51×
Wyoming6180.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobil 1 audience
BrandAffinityCategory
Firestone Complete Auto Care52.65×Cars & Mobility
Speedway LLC19.36×Food & Beverages
Wawa Inc.9.77×Shopping
AutoZone6.56×Cars & Mobility
FabFitFun28.64×Shopping
Kwik Trip13.79×Shopping
Jiffy Lube11.95×Cars & Mobility
Firestone Tires39.57×Cars & Mobility
Opel Corsa67.16×Cars & Mobility
7-Eleven5.67×Shopping
Pennzoil50.09×Cars & Mobility
Liqui Moly53.87×Cars & Mobility
Circle K6.86×Shopping
Four Loko35.76×Food & Beverages
The UPS Store4.45×Shopping
Impala37.7×Pets & Animals
O'Reilly Auto Parts5.74×Cars & Mobility
Advance Auto Parts5.7×Cars & Mobility
Turo12.93×Cars & Mobility
Yokohama28.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobil 1 audience
TraitClusterScore
PatriotismCONSERVATISM1.62
Convenience OrientationPREMIUM1.62
Need for SecurityCONSERVATISM1.59
Career OrientationPOWER1.45
ExtroversionTHRILL1.28
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Mobil 1
CountryShare
United States34.8%
Japan6.1%
Mexico5.6%

See Mobil 1 audiences in other countries

More Fuel / petrol audiences in United States

Frequently asked questions

How many fans does Mobil 1 have in United States?

Mobil 1 has an estimated audience of 513,116 people in United States, concentrated in Texas and California.

What is the gender split and age of Mobil 1 fans?

23.6% of Mobil 1 fans are female, 76.4% are male, with an average age of 42.2 years.

Which brands do Mobil 1 fans like most?

Mobil 1 fans show strongest brand affinity for Firestone Complete Auto Care (52.65×), Speedway LLC (19.36×), and Wawa Inc. (9.77×) over the country average.

Where do Mobil 1 fans live in United States?

Mobil 1 fans in United States are most concentrated in Texas (reach 61,734), California (reach 60,037), and Florida (reach 34,685). These three regions account for the largest share of the active audience.

What other brands do Mobil 1 fans also like?

Beyond Mobil 1 itself, the audience over-indexes on Speedway LLC (19.36×), Wawa Inc. (9.77×), AutoZone (6.56×), and FabFitFun (28.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobil 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.