Rascasse Audience Intelligence

Mobil 1 Target Market in United States

A data profile of the people who buy, follow and care about Mobil 1 in United States — modelled from more than twelve digital signal sources. Mobil 1 has an estimated audience of 513,624 people in United States.

#9among Fuel / petrol in United States#3711among Brand in United States#1022in Cars & Mobility

The average Mobil 1 fan in United States is 42.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Firestone Complete Auto Care, Speedway LLC, Wawa Inc., with strongest over-indexing on Firestone Complete Auto Care (52.65× the country average).

Demographically, the Mobil 1 audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobil 1 fan in United States is more male, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Firestone Complete Auto Care.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobil 1 profile in United States.

Audience size
514K
in United States
Gender
23.6%♀
76.4% male
Age
42.2
average years
Country rank
#36079
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mobil 1

23.6% are female, 76.4% are male, average age 42.2.

Fig. 02

Gender split

23.6%
Female
76.4%
Male
Demographic split for Mobil 1 audience in United States
MetricValue
Female23.6%
Male76.4%
Average age42.2
Estimated audience size513,624
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Mobil 1 audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4920%
50+30%
Fig. 04

Worldwide distribution

34.8%

of the worldwide Mobil 1 audience comes from United States.

Worldwide audience distribution share by country for Mobil 1
CountryShare
United States34.8%
Japan6.1%
Mexico5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobil 1 audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobil 1 customers by region in United States
#RegionReachAffinity×
01Alaska~2K1.58×
02Alabama~10K1.45×
03Iowa~6K1.40×
04Texas~60K1.29×
05Kentucky~8K1.25×
06Michigan~20K1.19×
07Washington~10K1.19×
08Connecticut~6K1.19×
09North Dakota~1K1.17×
10Oklahoma~7K1.16×
11New Jersey~10K1.15×
12Louisiana~7K1.12×
13Wisconsin~9K1.11×
14South Carolina~8K1.08×
15Arkansas~5K1.07×
16Idaho~3K1.06×
17Arizona~10K1.05×
18Colorado~8K1.03×
19New Mexico~3K1.03×
20Tennessee~10K1.02×
21Kansas~4K1.02×
22Nebraska~3K1.02×
23Indiana~9K1.00×
24Minnesota~7K0.98×
25West Virginia~2K0.98×
26California~50K0.97×
27Florida~30K0.94×
28Virginia~10K0.93×
29Missouri~8K0.93×
30Utah~4K0.93×
31Montana~1K0.93×
32South Dakota~1K0.93×
33North Carolina~10K0.91×
34Nevada~5K0.91×
35Illinois~20K0.90×
36New Hampshire~2K0.90×
37Ohio~10K0.89×
38Georgia~10K0.89×
39Maine~2K0.89×
40Delaware~1K0.89×
41Vermont<1K0.89×
42Pennsylvania~20K0.88×
43Mississippi~4K0.88×
44Massachusetts~8K0.84×
45Rhode Island~1K0.84×
46New York~20K0.83×
47Oregon~5K0.83×
48Hawaii~2K0.83×
49Maryland~7K0.82×
50Washington, District of Columbia~1K0.82×
Fig. 06

Affinity by region

Affinity by region — Mobil 1, United States
0.82×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobil 1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobil 1 audience
#·InterestCategoryAffinity×
01Opel CorsaCars & Mobility67.16×
02Liqui MolyCars & Mobility53.87×
03Firestone Complete Auto CareCars & Mobility52.65×
04PennzoilCars & Mobility50.09×
05Firestone TiresCars & Mobility39.57×
06ImpalaPets & Animals37.70×
07Four LokoFood & Beverages35.76×
08FabFitFunShopping28.64×
09Speedway LLCFood & Beverages19.36×
10Kwik TripShopping13.79×
11TuroCars & Mobility12.93×
12Charles Wright (wrestler)Sports12.07×
13Jiffy LubeCars & Mobility11.95×
14Wawa Inc.Shopping9.77×
15Circle KShopping6.86×
16AutoZoneCars & Mobility6.56×
17O'Reilly Auto PartsCars & Mobility5.74×
18Advance Auto PartsCars & Mobility5.70×
197-ElevenShopping5.67×
20The UPS StoreShopping4.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobil 1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobil 1 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.05×
Need for SecurityCONSERVATISM1.34×
Price SensitivityPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobil 1 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
Quality AwarenessPREMIUM0.86×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mobil 1's target market in United States?

Mobil 1's target market in United States covers an estimated 513,624 people, concentrated in Texas and California.

02

What is the gender split and age of Mobil 1 customers?

23.6% of the Mobil 1 audience are female, 76.4% are male, with an average age of 42.2 years.

03

Which brands do Mobil 1 fans like most?

Mobil 1 fans show strongest brand affinity for Firestone Complete Auto Care (52.65×), Speedway LLC (19.36×), and Wawa Inc. (9.77×) over the country average.

04

Where do Mobil 1 fans live in United States?

Mobil 1 fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Mobil 1 fans also like?

Beyond Mobil 1 itself, the audience over-indexes on Speedway LLC (19.36×), Wawa Inc. (9.77×), AutoZone (6.56×), and FabFitFun (28.64×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in United States

See Mobil 1 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobil 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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