Amsoil Audience in United States
Amsoil has an estimated audience of 1,333,139 people in United States. 10.5% are female, 89.5% are male, average age 41.8. Top regions: Texas, California, Florida. Top brand affinities: Israel, MK, Hipster, Vocal harmony, Keith Stanfield.
The average Amsoil fan in United States is 41.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Israel, MK, Hipster, with strongest over-indexing on Israel (4.41× the country average). Demographically, the Amsoil audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol
Demographics of Amsoil fans
| Metric | Value |
|---|---|
| Female | 10.5% |
| Male | 89.5% |
| Average age | 41.8 |
| Estimated audience size | 1,333,139 |
Audience persona
The typical Amsoil fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 123,348 | 1.08× |
| California | 85,483 | 0.58× |
| Florida | 78,675 | 0.87× |
| Pennsylvania | 45,149 | 1.01× |
| Ohio | 43,295 | 1.05× |
| Michigan | 42,164 | 1.21× |
| Illinois | 40,171 | 0.9× |
| North Carolina | 36,992 | 0.92× |
| New York | 36,317 | 0.49× |
| Wisconsin | 33,626 | 1.68× |
| Georgia | 33,572 | 0.82× |
| Tennessee | 33,571 | 1.26× |
| Minnesota | 28,492 | 1.49× |
| Virginia | 28,332 | 0.87× |
| Indiana | 27,875 | 1.14× |
| Washington | 25,278 | 0.95× |
| Missouri | 22,409 | 1.04× |
| Arizona | 22,047 | 0.81× |
| Colorado | 20,454 | 0.97× |
| New Jersey | 18,596 | 0.55× |
| Oklahoma | 18,496 | 1.25× |
| Kentucky | 17,369 | 1.04× |
| Alabama | 15,858 | 0.85× |
| South Carolina | 15,555 | 0.78× |
| Maryland | 15,231 | 0.66× |
| Iowa | 14,191 | 1.29× |
| Massachusetts | 13,880 | 0.53× |
| Arkansas | 12,766 | 1.16× |
| Oregon | 12,666 | 0.83× |
| Louisiana | 12,540 | 0.73× |
| Kansas | 11,769 | 1.12× |
| Nevada | 11,248 | 0.87× |
| Mississippi | 11,230 | 1.02× |
| Utah | 10,866 | 0.91× |
| Idaho | 9,332 | 1.4× |
| Connecticut | 8,424 | 0.63× |
| West Virginia | 7,909 | 1.27× |
| New Mexico | 6,947 | 1.04× |
| Nebraska | 6,913 | 1.03× |
| Maine | 6,172 | 1.29× |
| Montana | 5,358 | 1.45× |
| New Hampshire | 5,189 | 0.99× |
| North Dakota | 4,990 | 1.82× |
| South Dakota | 4,779 | 1.55× |
| Alaska | 3,581 | 1.26× |
| Wyoming | 3,501 | 1.77× |
| Delaware | 2,640 | 0.72× |
| Hawaii | 2,410 | 0.42× |
| Rhode Island | 2,331 | 0.55× |
| Vermont | 1,725 | 0.74× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.41× | Travel & Leisure |
| MK | 7.94× | Music & Radio |
| Hipster | 14.91× | Politics & Society |
| Vocal harmony | 6.51× | Music & Radio |
| Keith Stanfield | 8.75× | Movies & TV |
| Hog Hunting | 4.56× | Sports |
| Jesse Plemons | 4.33× | Movies & TV |
| Governor of Michigan | 8.82× | Politics & Society |
| Minnesota | 1.99× | Travel & Leisure |
| N1 road (South Africa) | 4.54× | Travel & Leisure |
| Elsword | 16.94× | Games |
| Grinch | 4.06× | Movies & TV |
| Wikia | 3.31× | Internet & Social Media |
| 3D printing | 2.36× | Technology & Electronics |
| Wok | 6.08× | Food & Beverages |
| WESH | 4.24× | Movies & TV |
| Hibachi | 6.76× | Food & Beverages |
| ABC 7 Chicago | 3.52× | Movies & TV |
| Gift registry | 9.87× | Kids & Family |
| Pillow | 1.59× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.06 |
| Need for Security | CONSERVATISM | 1.91 |
| Quality Awareness | PREMIUM | 1.6 |
| Career Orientation | POWER | 1.37 |
| Convenience Orientation | PREMIUM | 1.31 |
| Individualism | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 69.6% |
| Canada | 7.6% |
| Philippines | 1.3% |
See Amsoil audiences in other countries
More Fuel / petrol audiences in United States
- BP (14,716,564)
- Sunoco (9,058,128)
- RaceTrac (7,028,467)
- ExxonMobil (2,820,627)
- Ashland Inc. (1,188,209)
Frequently asked questions
How many fans does Amsoil have in United States?
Amsoil has an estimated audience of 1,333,139 people in United States, concentrated in Texas and California.
What is the gender split and age of Amsoil fans?
10.5% of Amsoil fans are female, 89.5% are male, with an average age of 41.8 years.
Which brands do Amsoil fans like most?
Amsoil fans show strongest brand affinity for Israel (4.41×), MK (7.94×), and Hipster (14.91×) over the country average.
Where do Amsoil fans live in United States?
Amsoil fans in United States are most concentrated in Texas (reach 123,348), California (reach 85,483), and Florida (reach 78,675). These three regions account for the largest share of the active audience.
What other brands do Amsoil fans also like?
Beyond Amsoil itself, the audience over-indexes on MK (7.94×), Hipster (14.91×), Vocal harmony (6.51×), and Keith Stanfield (8.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Amsoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.