Rascasse Audience Intelligence

Amsoil Target Market in United States

A data profile of the people who buy, follow and care about Amsoil in United States — modelled from more than twelve digital signal sources. Amsoil has an estimated audience of 1,359,916 people in United States.

#4among Fuel / petrol in United States#1945among Brand in United States#618in Cars & Mobility

The average Amsoil fan in United States is 41.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Discount Tire, Valvoline Instant Oil Change, AutoZone, with strongest over-indexing on Discount Tire (9.06× the country average).

Demographically, the Amsoil audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amsoil fan in United States is more male, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Discount Tire.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amsoil profile in United States.

Audience size
1.4M
in United States
Gender
10.5%♀
89.5% male
Age
41.8
average years
Country rank
#19071
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Amsoil

10.5% are female, 89.5% are male, average age 41.8.

Fig. 02

Gender split

10.5%
Female
89.5%
Male
Demographic split for Amsoil audience in United States
MetricValue
Female10.5%
Male89.5%
Average age41.8
Estimated audience size1,359,916
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Amsoil audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Amsoil audience comes from United States.

Worldwide audience distribution share by country for Amsoil
CountryShare
United States69.5%
Canada7.7%
Philippines1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amsoil audience in United States is strongest.

Fig. 05

Top regions by affinity

Amsoil customers by region in United States
#RegionReachAffinity×
01Wyoming~4K1.90×
02North Dakota~5K1.84×
03South Dakota~5K1.73×
04Wisconsin~30K1.66×
05Montana~6K1.50×
06Minnesota~30K1.44×
07Idaho~9K1.41×
08Iowa~10K1.35×
09Alaska~4K1.35×
10West Virginia~8K1.31×
11Tennessee~30K1.23×
12Maine~6K1.23×
13Oklahoma~20K1.20×
14Michigan~40K1.18×
15Arkansas~10K1.17×
16New Mexico~8K1.13×
17Indiana~30K1.11×
18Kansas~10K1.08×
19Nebraska~7K1.03×
20Missouri~20K1.02×
21Kentucky~20K1.02×
22Mississippi~10K1.02×
23New Hampshire~5K1.02×
24Texas~100K0.99×
25Ohio~40K0.99×
26Pennsylvania~40K0.96×
27Utah~10K0.92×
28Colorado~20K0.91×
29North Carolina~40K0.89×
30Washington~20K0.89×
31Arizona~20K0.85×
32Alabama~20K0.85×
33Nevada~10K0.85×
34Florida~80K0.84×
35Illinois~40K0.84×
36Vermont~2K0.84×
37Virginia~30K0.83×
38Oregon~10K0.82×
39South Carolina~20K0.80×
40Georgia~30K0.77×
41Louisiana~10K0.75×
42Delaware~3K0.73×
43Maryland~20K0.67×
44Connecticut~8K0.62×
45Rhode Island~3K0.60×
46California~80K0.55×
47New Jersey~20K0.53×
48Massachusetts~10K0.52×
49New York~40K0.49×
50Hawaii~3K0.48×
Fig. 06

Affinity by region

Affinity by region — Amsoil, United States
0.48×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amsoil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amsoil audience
#·InterestCategoryAffinity×
01PennzoilCars & Mobility62.32×
02BiodieselCars & Mobility29.81×
03Valvoline Instant Oil ChangeCars & Mobility15.92×
04Jiffy LubeCars & Mobility13.31×
05SuperchargerCars & Mobility10.18×
06Car clubCars & Mobility9.89×
07Discount TireShopping9.06×
08Touring motorcycleCars & Mobility9.06×
09MotorboatCars & Mobility8.05×
10Motorcycle accessoriesCars & Mobility7.72×
11O'Reilly Auto PartsCars & Mobility7.61×
12Custom motorcycleCars & Mobility7.55×
13Advance Auto PartsCars & Mobility7.12×
14Automobile repair shopCars & Mobility6.92×
15Car and DriverCars & Mobility6.61×
16Lawn mowerHome & Garden6.06×
17Racing gamesGames5.71×
18AutoZoneCars & Mobility5.64×
19Air pollutionHealth4.78×
20Solar energyHome & Garden3.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amsoil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amsoil audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.65×
Need for SecurityCONSERVATISM2.25×
IndividualismJOY1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amsoil audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
MindfulnessBALANCE0.59×
CreativityOPEN0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Amsoil's target market in United States?

Amsoil's target market in United States covers an estimated 1,359,916 people, concentrated in Texas and California.

02

What is the gender split and age of Amsoil customers?

10.5% of the Amsoil audience are female, 89.5% are male, with an average age of 41.8 years.

03

Which brands do Amsoil fans like most?

Amsoil fans show strongest brand affinity for Discount Tire (9.06×), Valvoline Instant Oil Change (15.92×), and AutoZone (5.64×) over the country average.

04

Where do Amsoil fans live in United States?

Amsoil fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Amsoil fans also like?

Beyond Amsoil itself, the audience over-indexes on Valvoline Instant Oil Change (15.92×), AutoZone (5.64×), Jiffy Lube (13.31×), and Pennzoil (62.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in United States

See Amsoil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amsoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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