Rascasse Audience Intelligence

Pennzoil Target Market in United States

A data profile of the people who buy, follow and care about Pennzoil in United States — modelled from more than twelve digital signal sources. Pennzoil has an estimated audience of 424,030 people in United States.

#10among Fuel / petrol in United States#4168among Brand in United States#1113in Cars & Mobility

The average Pennzoil fan in United States is 42.5 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Texas, California.

Top brand affinities include Valvoline Instant Oil Change, Midas (automotive service), O'Reilly Auto Parts, with strongest over-indexing on Valvoline Instant Oil Change (40.51× the country average).

Demographically, the Pennzoil audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pennzoil fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Valvoline Instant Oil Change.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pennzoil profile in United States.

Audience size
424K
in United States
Gender
19.6%♀
80.4% male
Age
42.5
average years
Country rank
#40277
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pennzoil

19.6% are female, 80.4% are male, average age 42.5.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Pennzoil audience in United States
MetricValue
Female19.6%
Male80.4%
Average age42.5
Estimated audience size424,030
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Pennzoil audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4921%
50+29%
Fig. 04

Worldwide distribution

60.9%

of the worldwide Pennzoil audience comes from United States.

Worldwide audience distribution share by country for Pennzoil
CountryShare
United States60.9%
Canada7.4%
Japan4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pennzoil audience in United States is strongest.

Fig. 05

Top regions by affinity

Pennzoil customers by region in United States
#RegionReachAffinity×
01Michigan~60K5.58×
02Arkansas~8K2.30×
03Pennsylvania~30K2.02×
04Ohio~20K1.79×
05West Virginia~3K1.63×
06New Mexico~3K1.44×
07Wyoming<1K1.43×
08Mississippi~5K1.41×
09Texas~50K1.36×
10Illinois~20K1.36×
11Kentucky~7K1.36×
12Oregon~6K1.26×
13Tennessee~10K1.16×
14Louisiana~6K1.13×
15Kansas~4K1.09×
16Wisconsin~6K0.99×
17Oklahoma~5K0.98×
18Missouri~6K0.90×
19Indiana~7K0.89×
20North Dakota<1K0.88×
21North Carolina~10K0.87×
22Alabama~5K0.85×
23Idaho~2K0.83×
24Alaska<1K0.83×
25Montana<1K0.82×
26South Dakota<1K0.80×
27Washington~7K0.79×
28Virginia~8K0.77×
29South Carolina~5K0.77×
30Iowa~3K0.77×
31Delaware<1K0.76×
32Nebraska~2K0.74×
33Nevada~3K0.73×
34Utah~3K0.73×
35Florida~20K0.72×
36Minnesota~4K0.72×
37Connecticut~3K0.72×
38Hawaii~1K0.72×
39New Hampshire~1K0.72×
40Maine~1K0.72×
41Rhode Island<1K0.72×
42Arizona~6K0.70×
43Washington, District of Columbia<1K0.70×
44Maryland~5K0.69×
45California~30K0.67×
46Georgia~9K0.65×
47Colorado~4K0.64×
48New Jersey~7K0.61×
49Massachusetts~5K0.55×
50New York~10K0.52×
Fig. 06

Affinity by region

Affinity by region — Pennzoil, United States
0.52×1.00×5.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pennzoil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pennzoil audience
#·InterestCategoryAffinity×
01LukoilCars & Mobility101.45×
02Liqui MolyCars & Mobility79.12×
03Mobil 1Cars & Mobility71.59×
04AmsoilCars & Mobility62.32×
05Midas (automotive service)Cars & Mobility55.51×
06Valvoline Instant Oil ChangeCars & Mobility40.51×
07Jiffy LubeCars & Mobility28.59×
08TransUnionTechnology & Electronics24.76×
09SunocoCars & Mobility23.25×
10TuroCars & Mobility23.08×
11Love's Travel Stops & Country StoresShopping21.90×
12O'Reilly Auto PartsCars & Mobility18.86×
13Speedway LLCFood & Beverages16.83×
14Advance Auto PartsCars & Mobility16.72×
15Motor oilCars & Mobility14.00×
16AutoZoneCars & Mobility11.91×
17SheetzCars & Mobility9.95×
18QuikTripShopping9.00×
19The UPS StoreShopping5.61×
20Wells FargoBusiness & Career5.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pennzoil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pennzoil audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.85×
Need for SecurityCONSERVATISM1.79×
Family OrientationCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pennzoil audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Pet OwnershipJOY0.88×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pennzoil's target market in United States?

Pennzoil's target market in United States covers an estimated 424,030 people, concentrated in Michigan and Texas.

02

What is the gender split and age of Pennzoil customers?

19.6% of the Pennzoil audience are female, 80.4% are male, with an average age of 42.5 years.

03

Which brands do Pennzoil fans like most?

Pennzoil fans show strongest brand affinity for Valvoline Instant Oil Change (40.51×), Midas (automotive service) (55.51×), and O'Reilly Auto Parts (18.86×) over the country average.

04

Where do Pennzoil fans live in United States?

Pennzoil fans in United States are most concentrated in Michigan (reach ~60K), Texas (reach ~50K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pennzoil fans also like?

Beyond Pennzoil itself, the audience over-indexes on Midas (automotive service) (55.51×), O'Reilly Auto Parts (18.86×), Jiffy Lube (28.59×), and AutoZone (11.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in United States

See Pennzoil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pennzoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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