Pennzoil Audience in United States

Pennzoil logo

Pennzoil has an estimated audience of 422,133 people in United States. 19.6% are female, 80.4% are male, average age 42.5. Top regions: Michigan, Texas, California. Top brand affinities: Valvoline Instant Oil Change, Midas (automotive service), O'Reilly Auto Parts, AutoZone, Jiffy Lube.

The average Pennzoil fan in United States is 42.5 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Texas, California. Top brand affinities include Valvoline Instant Oil Change, Midas (automotive service), O'Reilly Auto Parts, with strongest over-indexing on Valvoline Instant Oil Change (40.51× the country average). Demographically, the Pennzoil audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

Demographics of Pennzoil fans

Demographic split for Pennzoil audience in United States
MetricValue
Female19.6%
Male80.4%
Average age42.5
Estimated audience size422,133

Audience persona

The typical Pennzoil fan in United States is more male, around 42.5 years old, with strong Family Orientation tendencies and a notable affinity for Valvoline Instant Oil Change.

Top regions in United States

Top regions ranked by reach for Pennzoil in United States
RegionReachAffinity
Michigan63,6845.77×
Texas51,7001.42×
California32,2580.69×
Pennsylvania32,0992.26×
Ohio24,4461.88×
Illinois21,1181.5×
Florida20,0680.7×
New York12,9450.55×
North Carolina11,3320.89×
Tennessee9,9921.18×
Virginia8,5930.84×
Georgia8,4670.65×
Arkansas8,2912.38×
Kentucky7,8171.48×
Washington7,3500.87×
Indiana6,9080.9×
Oregon6,9041.43×
New Jersey6,4820.6×
Louisiana6,2161.14×
Missouri5,9780.88×
Wisconsin5,9250.93×
Arizona5,8450.68×
Mississippi5,3031.52×
South Carolina4,8520.76×
Maryland4,7220.65×
Alabama4,6310.79×
Massachusetts4,3240.52×
Colorado4,1360.62×
Oklahoma4,0240.86×
Minnesota3,6370.6×
Kansas3,3871.02×
West Virginia3,3261.69×
New Mexico3,0121.42×
Connecticut2,7940.66×
Iowa2,5550.73×
Nevada2,5360.62×
Utah2,5110.66×
Idaho1,5360.73×
Nebraska1,3420.63×
Hawaii1,0280.57×
New Hampshire8900.54×
Maine7910.52×
Washington, District of Columbia7610.6×
Delaware6580.57×
Rhode Island6560.49×
Montana6310.54×
North Dakota6180.71×
Wyoming5520.88×
South Dakota5130.53×
Alaska4960.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pennzoil audience
BrandAffinityCategory
Valvoline Instant Oil Change40.51×Cars & Mobility
Midas (automotive service)55.51×Cars & Mobility
O'Reilly Auto Parts18.86×Cars & Mobility
AutoZone11.91×Cars & Mobility
Jiffy Lube28.59×Cars & Mobility
Advance Auto Parts16.72×Cars & Mobility
Lukoil101.45×Cars & Mobility
Amsoil62.32×Cars & Mobility
Sunoco23.25×Cars & Mobility
Speedway LLC16.83×Food & Beverages
TransUnion24.76×Technology & Electronics
Love's Travel Stops & Country Stores21.9×Shopping
Mobil 171.59×Cars & Mobility
Turo23.08×Cars & Mobility
Liqui Moly79.12×Cars & Mobility
Wells Fargo5.31×Business & Career
Motor oil14×Cars & Mobility
QuikTrip9×Shopping
The UPS Store5.61×Shopping
Sheetz9.95×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pennzoil audience
TraitClusterScore
Family OrientationCONSERVATISM2.5
LGBTQ+ IdentityOPEN1.92
PatriotismCONSERVATISM1.91
Need for SecurityCONSERVATISM1.76
Urban LifestyleOPEN1.69
Career OrientationPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Pennzoil
CountryShare
United States61.1%
Canada7.6%
Japan4.3%

See Pennzoil audiences in other countries

More Fuel / petrol audiences in United States

Frequently asked questions

How many fans does Pennzoil have in United States?

Pennzoil has an estimated audience of 422,133 people in United States, concentrated in Michigan and Texas.

What is the gender split and age of Pennzoil fans?

19.6% of Pennzoil fans are female, 80.4% are male, with an average age of 42.5 years.

Which brands do Pennzoil fans like most?

Pennzoil fans show strongest brand affinity for Valvoline Instant Oil Change (40.51×), Midas (automotive service) (55.51×), and O'Reilly Auto Parts (18.86×) over the country average.

Where do Pennzoil fans live in United States?

Pennzoil fans in United States are most concentrated in Michigan (reach 63,684), Texas (reach 51,700), and California (reach 32,258). These three regions account for the largest share of the active audience.

What other brands do Pennzoil fans also like?

Beyond Pennzoil itself, the audience over-indexes on Midas (automotive service) (55.51×), O'Reilly Auto Parts (18.86×), AutoZone (11.91×), and Jiffy Lube (28.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pennzoil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.