Ashland Inc. Audience in United States

Ashland Inc. logo

Ashland Inc. has an estimated audience of 1,188,208 people in United States. 9.1% are female, 90.9% are male, average age 37.7. Top regions: California, Ohio, Oregon. Top brand affinities: Combat sport, MK, N1 road (South Africa), Hipster, Israel.

The average Ashland Inc. fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Ohio, Oregon. Top brand affinities include Combat sport, MK, N1 road (South Africa), with strongest over-indexing on Combat sport (1.68× the country average). Demographically, the Ashland Inc. audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

Demographics of Ashland Inc. fans

Demographic split for Ashland Inc. audience in United States
MetricValue
Female9.1%
Male90.9%
Average age37.7
Estimated audience size1,188,208

Audience persona

The typical Ashland Inc. fan in United States is more male, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Ashland Inc. in United States
RegionReachAffinity
California109,8560.84×
Ohio90,9452.48×
Oregon81,1695.96×
Virginia74,9912.59×
Massachusetts62,7902.68×
Illinois48,3061.22×
Wisconsin35,5471.99×
Kentucky34,3362.3×
Pennsylvania33,3250.83×
Texas32,2850.32×
New York28,9580.44×
Nebraska25,9624.36×
Washington24,3211.02×
New Jersey24,0630.8×
Florida23,1800.29×
Missouri21,2831.11×
North Carolina16,4650.46×
Minnesota16,1070.95×
Michigan16,0950.52×
Maryland12,7680.62×
Georgia12,0240.33×
Tennessee10,8640.46×
West Virginia10,7951.95×
Indiana9,6770.45×
Colorado9,6180.51×
Alabama9,5340.57×
Arizona8,9770.37×
New Hampshire7,7171.65×
South Carolina7,2790.41×
Kansas6,5830.7×
Louisiana5,7460.38×
Iowa5,5870.57×
Mississippi5,3580.55×
Maine5,1321.21×
Nevada5,0480.44×
Connecticut4,9240.41×
Utah4,4000.41×
Oklahoma4,3940.33×
Montana3,8751.18×
Idaho3,1380.53×
Rhode Island3,0500.81×
Delaware2,7460.84×
Arkansas2,5750.26×
Washington, District of Columbia2,5530.71×
Hawaii1,8550.36×
New Mexico1,5880.27×
South Dakota1,4140.51×
North Dakota1,3420.55×
Alaska1,1990.47×
Vermont1,1760.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ashland Inc. audience
BrandAffinityCategory
Combat sport1.68×Sports
MK4.12×Music & Radio
N1 road (South Africa)3.82×Travel & Leisure
Hipster8.71×Politics & Society
Israel1.71×Travel & Leisure
3D printing1.67×Technology & Electronics
Arrietty9.59×Movies & TV
Keenan Allen4.24×Sports
Wikia2.13×Internet & Social Media
Hog Hunting2.12×Sports
Embroidery Library9.59×Home & Garden
Keith Stanfield4×Movies & TV
Racing1.6×Cars & Mobility
Elsword9.59×Games
Vocal harmony2.26×Music & Radio
WESH2.38×Movies & TV
ABC 7 Chicago2.04×Movies & TV
Governor of Michigan3.51×Politics & Society
Flash memory1.81×Technology & Electronics
Eden Lake3.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ashland Inc. audience
TraitClusterScore
Family OrientationCONSERVATISM2.25
Need for SecurityCONSERVATISM1.48
Convenience OrientationPREMIUM1.45
Quality AwarenessPREMIUM1.44
LGBTQ+ IdentityOPEN1.36
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Ashland Inc.
CountryShare
United States77.0%
Mexico3.7%
Canada2.5%

See Ashland Inc. audiences in other countries

More Fuel / petrol audiences in United States

Frequently asked questions

How many fans does Ashland Inc. have in United States?

Ashland Inc. has an estimated audience of 1,188,208 people in United States, concentrated in California and Ohio.

What is the gender split and age of Ashland Inc. fans?

9.1% of Ashland Inc. fans are female, 90.9% are male, with an average age of 37.7 years.

Which brands do Ashland Inc. fans like most?

Ashland Inc. fans show strongest brand affinity for Combat sport (1.68×), MK (4.12×), and N1 road (South Africa) (3.82×) over the country average.

Where do Ashland Inc. fans live in United States?

Ashland Inc. fans in United States are most concentrated in California (reach 109,856), Ohio (reach 90,945), and Oregon (reach 81,169). These three regions account for the largest share of the active audience.

What other brands do Ashland Inc. fans also like?

Beyond Ashland Inc. itself, the audience over-indexes on MK (4.12×), N1 road (South Africa) (3.82×), Hipster (8.71×), and Israel (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ashland Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.