Rascasse Audience Intelligence

Ashland Inc. Target Market in United States

A data profile of the people who buy, follow and care about Ashland Inc. in United States — modelled from more than twelve digital signal sources. Ashland Inc. has an estimated audience of 1,209,570 people in United States.

#5among Fuel / petrol in United States#2126among Brand in United States#665in Cars & Mobility

The average Ashland Inc. fan in United States is 37.7 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, California, Oregon.

Top brand affinities include City car, Discount Tire, AutoZone, with strongest over-indexing on City car (9.29× the country average).

Demographically, the Ashland Inc. audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ashland Inc. fan in United States is more male, around 37.7 years old, with strong Family Orientation tendencies and a notable affinity for City car.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ashland Inc. profile in United States.

Audience size
1.2M
in United States
Gender
9.1%♀
90.9% male
Age
37.7
average years
Country rank
#20775
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ashland Inc.

9.1% are female, 90.9% are male, average age 37.7.

Fig. 02

Gender split

9.1%
Female
90.9%
Male
Demographic split for Ashland Inc. audience in United States
MetricValue
Female9.1%
Male90.9%
Average age37.7
Estimated audience size1,209,570
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Ashland Inc. audience in United States
Age bracketShare%
16-1929%
20-2915%
30-3916%
40-4921%
50+20%
Fig. 04

Worldwide distribution

77.1%

of the worldwide Ashland Inc. audience comes from United States.

Worldwide audience distribution share by country for Ashland Inc.
CountryShare
United States77.1%
Mexico3.7%
Canada2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ashland Inc. audience in United States is strongest.

Fig. 05

Top regions by affinity

Ashland Inc. customers by region in United States
#RegionReachAffinity×
01Nebraska~40K7.06×
02Oregon~80K6.17×
03Massachusetts~80K3.31×
04Virginia~80K2.90×
05Ohio~90K2.36×
06New Hampshire~10K2.29×
07West Virginia~10K2.27×
08Kentucky~30K2.10×
09Wisconsin~40K2.09×
10Missouri~30K1.34×
11Maine~6K1.29×
12Montana~4K1.16×
13Illinois~40K1.12×
14Rhode Island~3K0.88×
15New Jersey~30K0.87×
16Pennsylvania~30K0.80×
17Washington~20K0.77×
18Minnesota~10K0.74×
19Alabama~10K0.73×
20Delaware~2K0.72×
21Kansas~7K0.70×
22Mississippi~7K0.67×
23California~90K0.66×
24Washington, District of Columbia~2K0.62×
25Vermont~1K0.62×
26North Dakota~1K0.61×
27Alaska~2K0.60×
28South Dakota~2K0.58×
29Iowa~5K0.54×
30Maryland~10K0.51×
31Idaho~3K0.51×
32Hawaii~2K0.46×
33Michigan~10K0.42×
34Colorado~8K0.42×
35Nevada~5K0.40×
36New Mexico~2K0.40×
37Tennessee~9K0.39×
38Utah~4K0.39×
39Indiana~8K0.38×
40Louisiana~6K0.38×
41Connecticut~5K0.38×
42North Carolina~10K0.37×
43South Carolina~6K0.36×
44Arkansas~4K0.36×
45Oklahoma~5K0.35×
46New York~20K0.34×
47Georgia~10K0.32×
48Arizona~8K0.32×
49Texas~30K0.25×
50Florida~20K0.24×
Fig. 06

Affinity by region

Affinity by region — Ashland Inc., United States
0.24×1.00×7.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ashland Inc. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ashland Inc. audience
#·InterestCategoryAffinity×
01City carCars & Mobility9.29×
02Big O TiresShopping7.26×
03Family carCars & Mobility6.19×
04CarcareCars & Mobility5.97×
05Valvoline Instant Oil ChangeCars & Mobility4.82×
06Auto showCars & Mobility4.30×
07Discount TireShopping4.15×
08HatchbackCars & Mobility3.64×
09Air pollutionHealth3.50×
10Racing gamesGames3.40×
11Lawn mowerHome & Garden3.39×
12Used CarsCars & Mobility3.04×
13Advance Auto PartsCars & Mobility3.02×
14O'Reilly Auto PartsCars & Mobility3.00×
15Solar energyHome & Garden2.92×
16AutoZoneCars & Mobility2.64×
17NASDAQBusiness & Career2.64×
18Enterprise Rent-A-CarCars & Mobility2.44×
19T-MobileTechnology & Electronics1.69×
20Google MapsInternet & Social Media1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ashland Inc. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ashland Inc. audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.98×
Need for SecurityCONSERVATISM1.71×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ashland Inc. audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
MindfulnessBALANCE0.71×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ashland Inc.'s target market in United States?

Ashland Inc.'s target market in United States covers an estimated 1,209,570 people, concentrated in Ohio and California.

02

What is the gender split and age of Ashland Inc. customers?

9.1% of the Ashland Inc. audience are female, 90.9% are male, with an average age of 37.7 years.

03

Which brands do Ashland Inc. fans like most?

Ashland Inc. fans show strongest brand affinity for City car (9.29×), Discount Tire (4.15×), and AutoZone (2.64×) over the country average.

04

Where do Ashland Inc. fans live in United States?

Ashland Inc. fans in United States are most concentrated in Ohio (reach ~90K), California (reach ~90K), and Oregon (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ashland Inc. fans also like?

Beyond Ashland Inc. itself, the audience over-indexes on Discount Tire (4.15×), AutoZone (2.64×), Carcare (5.97×), and Family car (6.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fuel / petrol audiences in United States

See Ashland Inc. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ashland Inc.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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