Rascasse Audience Intelligence

Big O Tires Target Market in United States

A data profile of the people who buy, follow and care about Big O Tires in United States — modelled from more than twelve digital signal sources. Big O Tires has an estimated audience of 3,449,728 people in United States.

#954among Brand in United States#190in Shopping

The average Big O Tires fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Arizona, Colorado.

Top brand affinities include Firestone Tires, Discount Tire, Fulcrum Wheels, with strongest over-indexing on Firestone Tires (118.09× the country average).

Demographically, the Big O Tires audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big O Tires fan in United States is more male, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Firestone Tires.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big O Tires profile in United States.

Audience size
3.4M
in United States
Gender
25.7%♀
74.3% male
Age
43.3
average years
Country rank
#9141
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Big O Tires

25.7% are female, 74.3% are male, average age 43.3.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for Big O Tires audience in United States
MetricValue
Female25.7%
Male74.3%
Average age43.3
Estimated audience size3,449,728
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Big O Tires audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4922%
50+32%
Fig. 04

Worldwide distribution

96.9%

of the worldwide Big O Tires audience comes from United States.

Worldwide audience distribution share by country for Big O Tires
CountryShare
United States96.9%
Canada1.5%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big O Tires audience in United States is strongest.

Fig. 05

Top regions by affinity

Big O Tires customers by region in United States
#RegionReachAffinity×
01Utah~300K8.58×
02Colorado~300K5.65×
03Arizona~400K5.44×
04New Mexico~80K4.86×
05Wyoming~20K4.16×
06Missouri~100K2.74×
07Kentucky~100K2.67×
08Idaho~40K2.56×
09Nevada~80K2.41×
10Kansas~60K2.24×
11Indiana~90K1.53×
12North Dakota~8K1.09×
13California~400K1.05×
14Montana~10K1.03×
15Arkansas~30K1.02×
16Vermont~4K0.68×
17Rhode Island~7K0.66×
18Nebraska~10K0.63×
19Iowa~20K0.61×
20Delaware~6K0.60×
21Oklahoma~20K0.57×
22Maine~7K0.55×
23New Hampshire~7K0.53×
24West Virginia~7K0.47×
25Tennessee~30K0.43×
26Hawaii~6K0.42×
27Alaska~3K0.42×
28Washington~30K0.39×
29Connecticut~10K0.32×
30Mississippi~9K0.32×
31Washington, District of Columbia~3K0.30×
32Texas~60K0.21×
33Maryland~10K0.21×
34Alabama~10K0.21×
35Massachusetts~10K0.20×
36South Carolina~10K0.19×
37Wisconsin~9K0.18×
38Louisiana~8K0.18×
39Oregon~7K0.18×
40New Jersey~10K0.17×
41Minnesota~8K0.16×
42Pennsylvania~10K0.13×
43Michigan~10K0.13×
44Virginia~10K0.13×
45North Carolina~10K0.11×
46Georgia~10K0.10×
47Ohio~10K0.10×
48Illinois~10K0.09×
49Florida~20K0.07×
50New York~10K0.07×
Fig. 06

Affinity by region

Affinity by region — Big O Tires, United States
0.07×1.00×8.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big O Tires audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big O Tires audience
#·InterestCategoryAffinity×
01Fulcrum WheelsSports141.39×
02Firestone TiresCars & Mobility118.09×
03EibachCars & Mobility91.19×
04Precision engineeringBusiness & Career78.19×
05Sumitomo CorporationBusiness & Career60.51×
06Jokes & Funny PicturesBook / Manga / Comic51.21×
07Tiers, South TyrolTravel & Leisure44.88×
08Tire maintenanceCars & Mobility40.48×
09Tire KingdomCars & Mobility27.94×
10Falken TiresCars & Mobility23.78×
11Discount TireShopping18.46×
12Goodyear Tire and Rubber CompanyCars & Mobility16.07×
13Midas (automotive service)Cars & Mobility14.08×
14BrakeCars & Mobility8.75×
15Jiffy LubeCars & Mobility6.99×
16O'Reilly Auto PartsCars & Mobility5.56×
17Made in USABusiness & Career4.75×
18Advance Auto PartsCars & Mobility4.36×
19TireCars & Mobility3.83×
20AutoZoneCars & Mobility3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big O Tires audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big O Tires audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Need for SecurityCONSERVATISM1.56×
DIY MentalityTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big O Tires audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.80×
CreativityOPEN0.81×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Big O Tires's target market in United States?

Big O Tires's target market in United States covers an estimated 3,449,728 people, concentrated in California and Arizona.

02

What is the gender split and age of Big O Tires customers?

25.7% of the Big O Tires audience are female, 74.3% are male, with an average age of 43.3 years.

03

Which brands do Big O Tires fans like most?

Big O Tires fans show strongest brand affinity for Firestone Tires (118.09×), Discount Tire (18.46×), and Fulcrum Wheels (141.39×) over the country average.

04

Where do Big O Tires fans live in United States?

Big O Tires fans in United States are most concentrated in California (reach ~400K), Arizona (reach ~400K), and Colorado (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Big O Tires fans also like?

Beyond Big O Tires itself, the audience over-indexes on Discount Tire (18.46×), Fulcrum Wheels (141.39×), Precision engineering (78.19×), and Tire Kingdom (27.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Big O Tires audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big O Tires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →