Big O Tires Audience in United States

Big O Tires logo

Big O Tires has an estimated audience of 3,375,927 people in United States. 25.7% are female, 74.3% are male, average age 43.3. Top regions: California, Arizona, Colorado. Top brand affinities: Firestone Tires, Discount Tire, Fulcrum Wheels, Precision engineering, Tire Kingdom.

The average Big O Tires fan in United States is 43.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, Colorado. Top brand affinities include Firestone Tires, Discount Tire, Fulcrum Wheels, with strongest over-indexing on Firestone Tires (118.09× the country average). Demographically, the Big O Tires audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Big O Tires fans

Demographic split for Big O Tires audience in United States
MetricValue
Female25.7%
Male74.3%
Average age43.3
Estimated audience size3,375,927

Audience persona

The typical Big O Tires fan in United States is more male, around 43.3 years old, with strong Quality Awareness tendencies and a notable affinity for Firestone Tires.

Top regions in United States

Top regions ranked by reach for Big O Tires in United States
RegionReachAffinity
California389,7801.05×
Arizona331,3374.81×
Colorado307,5515.78×
Utah260,2928.61×
Missouri150,2472.76×
Kentucky128,2513.03×
Indiana104,0181.69×
Nevada79,3002.43×
New Mexico75,6394.47×
Texas64,5190.22×
Kansas59,6472.24×
Idaho46,5182.75×
Arkansas27,3030.98×
Tennessee26,7760.4×
Washington26,5080.39×
Oklahoma22,1860.59×
Wyoming19,9263.98×
Iowa16,2160.58×
Nebraska11,6380.69×
Florida9,8650.04×
Virginia9,4970.12×
Montana8,8800.95×
Illinois8,1490.07×
Minnesota7,4360.15×
North Dakota7,1741.03×
Oregon6,6840.17×
Ohio6,5890.06×
New York6,0810.03×
Georgia5,2820.05×
North Carolina4,5750.05×
Michigan3,4340.04×
Pennsylvania2,8240.02×
Louisiana2,7090.06×
South Carolina2,0550.04×
Alabama1,9950.04×
Wisconsin1,7800.04×
New Jersey1,7410.02×
Maryland1,4010.02×
Massachusetts1,3630.02×
Mississippi1,2990.05×
South Dakota9460.12×
Connecticut7750.02×
Alaska5830.08×
Hawaii5810.04×
West Virginia5250.03×
Washington, District of Columbia5210.05×
New Hampshire3290.02×
Maine2940.02×
Delaware2110.02×
Rhode Island2000.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big O Tires audience
BrandAffinityCategory
Firestone Tires118.09×Cars & Mobility
Discount Tire18.46×Shopping
Fulcrum Wheels141.39×Sports
Precision engineering78.19×Business & Career
Tire Kingdom27.94×Cars & Mobility
AutoZone3.77×Cars & Mobility
Midas (automotive service)14.08×Cars & Mobility
O'Reilly Auto Parts5.56×Cars & Mobility
Eibach91.19×Cars & Mobility
Falken Tires23.78×Cars & Mobility
Tiers, South Tyrol44.88×Travel & Leisure
Made in USA4.75×Business & Career
Tire maintenance40.48×Cars & Mobility
Jokes & Funny Pictures51.21×
Jiffy Lube6.99×Cars & Mobility
Tire3.83×Cars & Mobility
Brake8.75×Cars & Mobility
Advance Auto Parts4.36×Cars & Mobility
Sumitomo Corporation60.51×Business & Career
Welding power supply18.5×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big O Tires audience
TraitClusterScore
Quality AwarenessPREMIUM2.39
Risk AppetiteTHRILL2.32
Need for SecurityCONSERVATISM1.72
Luxury OrientationPREMIUM1.34
Family OrientationCONSERVATISM1.26
Career OrientationPOWER1.24

Worldwide distribution

Worldwide audience distribution share by country for Big O Tires
CountryShare
United States96.9%
Canada1.6%
China0.4%

See Big O Tires audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Big O Tires have in United States?

Big O Tires has an estimated audience of 3,375,927 people in United States, concentrated in California and Arizona.

What is the gender split and age of Big O Tires fans?

25.7% of Big O Tires fans are female, 74.3% are male, with an average age of 43.3 years.

Which brands do Big O Tires fans like most?

Big O Tires fans show strongest brand affinity for Firestone Tires (118.09×), Discount Tire (18.46×), and Fulcrum Wheels (141.39×) over the country average.

Where do Big O Tires fans live in United States?

Big O Tires fans in United States are most concentrated in California (reach 389,780), Arizona (reach 331,337), and Colorado (reach 307,551). These three regions account for the largest share of the active audience.

What other brands do Big O Tires fans also like?

Beyond Big O Tires itself, the audience over-indexes on Discount Tire (18.46×), Fulcrum Wheels (141.39×), Precision engineering (78.19×), and Tire Kingdom (27.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big O Tires. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.