Rascasse Audience Intelligence

Tire maintenance Audience in United States

A data profile of the people who buy, follow and care about Tire maintenance in United States — modelled from more than twelve digital signal sources. Tire maintenance has an estimated audience of 362,729 people in United States.

#12711among Topic in United States#1193in Cars & Mobility

The average Tire maintenance fan in United States is 42.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Big O Tires, Run-flat tire, Discount Tire, with strongest over-indexing on Big O Tires (40.48× the country average).

Demographically, the Tire maintenance audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tire maintenance fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Big O Tires.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tire maintenance profile in United States.

Audience size
363K
in United States
Gender
24.2%♀
75.8% male
Age
42.5
average years
Country rank
#43787
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tire maintenance fans

24.2% are female, 75.8% are male, average age 42.5.

Fig. 02

Gender split

24.2%
Female
75.8%
Male
Demographic split for Tire maintenance audience in United States
MetricValue
Female24.2%
Male75.8%
Average age42.5
Estimated audience size362,729
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Tire maintenance audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4921%
50+30%
Fig. 04

Worldwide distribution

19.4%

of the worldwide Tire maintenance audience comes from United States.

Worldwide audience distribution share by country for Tire maintenance
CountryShare
United States19.4%
Canada8.5%
South Africa8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tire maintenance audience in United States is strongest.

Fig. 05

Top regions by affinity

Tire maintenance fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~4K1.14×
02New Hampshire~2K1.12×
03North Dakota<1K1.09×
04Colorado~6K1.07×
05Pennsylvania~10K1.06×
06Arizona~8K1.06×
07Arkansas~3K1.06×
08West Virginia~2K1.06×
09Montana~1K1.06×
10Ohio~10K1.05×
11Vermont<1K1.05×
12North Carolina~10K1.04×
13Tennessee~8K1.04×
14Mississippi~3K1.03×
15Kansas~3K1.03×
16Missouri~6K1.02×
17South Dakota<1K1.02×
18Alaska<1K1.02×
19Kentucky~5K1.01×
20New Mexico~2K1.01×
21Indiana~7K1.00×
22Wisconsin~5K1.00×
23Minnesota~5K1.00×
24Nevada~4K1.00×
25Hawaii~2K1.00×
26Maine~1K1.00×
27Georgia~10K0.99×
28Michigan~9K0.99×
29South Carolina~5K0.99×
30Alabama~5K0.99×
31Iowa~3K0.99×
32Rhode Island~1K0.99×
33Delaware<1K0.99×
34Virginia~9K0.98×
35Massachusetts~7K0.98×
36Louisiana~5K0.98×
37Utah~3K0.98×
38California~40K0.97×
39Nebraska~2K0.97×
40Idaho~2K0.97×
41Texas~30K0.96×
42Oregon~4K0.96×
43Oklahoma~4K0.95×
44Florida~20K0.92×
45New Jersey~8K0.92×
46Maryland~6K0.92×
47Washington~7K0.91×
48Illinois~10K0.90×
49Washington, District of Columbia<1K0.88×
50New York~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Tire maintenance, United States
0.79×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tire maintenance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tire maintenance audience
#·InterestCategoryAffinity×
01Run-flat tireCars & Mobility233.83×
02Big O TiresShopping40.48×
03Falken TiresCars & Mobility22.29×
04Goodyear Tire and Rubber CompanyCars & Mobility20.00×
05Tire KingdomCars & Mobility17.12×
06Valvoline Instant Oil ChangeCars & Mobility12.34×
07Rim (wheel)Cars & Mobility9.38×
08Discount TireShopping8.94×
09Advance Auto PartsCars & Mobility6.03×
10Automobile repair shopCars & Mobility5.90×
11O'Reilly Auto PartsCars & Mobility5.27×
12Solar energyHome & Garden4.28×
13AutoZoneCars & Mobility4.26×
14Sustainable energyHome & Garden3.88×
15FedExBusiness & Career3.22×
16Used CarsCars & Mobility3.19×
17CarGurusCars & Mobility3.11×
18Vehicle insuranceCars & Mobility2.84×
19Used carCars & Mobility2.49×
20Mortgage loansBusiness & Career2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tire maintenance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tire maintenance audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
Quality AwarenessPREMIUM1.98×
Convenience OrientationPREMIUM1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tire maintenance audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
Healthy LifestyleBALANCE0.70×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tire maintenance have in United States?

Tire maintenance has an estimated audience of 362,729 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tire maintenance fans?

24.2% of Tire maintenance fans are female, 75.8% are male, with an average age of 42.5 years.

03

Which brands do Tire maintenance fans like most?

Tire maintenance fans show strongest brand affinity for Big O Tires (40.48×), Run-flat tire (233.83×), and Discount Tire (8.94×) over the country average.

04

Where do Tire maintenance fans live in United States?

Tire maintenance fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tire maintenance fans also like?

Beyond Tire maintenance itself, the audience over-indexes on Run-flat tire (233.83×), Discount Tire (8.94×), Valvoline Instant Oil Change (12.34×), and AutoZone (4.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Tire maintenance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tire maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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