Rascasse Audience Intelligence

Jiffy Lube Target Market in United States

A data profile of the people who buy, follow and care about Jiffy Lube in United States — modelled from more than twelve digital signal sources. Jiffy Lube has an estimated audience of 9,952,833 people in United States.

#365among Brand in United States#146in Cars & Mobility

The average Jiffy Lube fan in United States is 42.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Firestone Complete Auto Care, Valvoline Instant Oil Change, Midas (automotive service), with strongest over-indexing on Firestone Complete Auto Care (33.34× the country average).

Demographically, the Jiffy Lube audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jiffy Lube fan in United States is more male, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Firestone Complete Auto Care.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jiffy Lube profile in United States.

Audience size
10M
in United States
Gender
29.3%♀
70.7% male
Age
42.9
average years
Country rank
#3596
Brand in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jiffy Lube

29.3% are female, 70.7% are male, average age 42.9.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Jiffy Lube audience in United States
MetricValue
Female29.3%
Male70.7%
Average age42.9
Estimated audience size9,952,833
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Jiffy Lube audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3919%
40-4921%
50+30%
Fig. 04

Worldwide distribution

91.9%

of the worldwide Jiffy Lube audience comes from United States.

Worldwide audience distribution share by country for Jiffy Lube
CountryShare
United States91.9%
Canada5.3%
United Kingdom0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jiffy Lube audience in United States is strongest.

Fig. 05

Top regions by affinity

Jiffy Lube customers by region in United States
#RegionReachAffinity×
01Utah~300K3.17×
02New Mexico~100K2.43×
03Maryland~400K2.20×
04Washington~400K1.80×
05Nevada~200K1.68×
06Indiana~300K1.55×
07Idaho~80K1.52×
08Oregon~200K1.47×
09Alaska~30K1.47×
10Illinois~500K1.42×
11Colorado~200K1.39×
12Montana~40K1.36×
13Delaware~40K1.32×
14Arizona~300K1.24×
15California~1.5M1.23×
16Nebraska~60K1.21×
17Virginia~300K1.19×
18Missouri~200K1.16×
19Oklahoma~100K1.13×
20Washington, District of Columbia~30K1.12×
21South Carolina~200K1.09×
22North Carolina~300K1.05×
23Hawaii~40K0.99×
24Kansas~80K0.96×
25North Dakota~20K0.96×
26Florida~600K0.92×
27Rhode Island~30K0.89×
28Massachusetts~200K0.87×
29Texas~700K0.84×
30Arkansas~70K0.84×
31New Hampshire~30K0.84×
32Vermont~10K0.81×
33Pennsylvania~300K0.79×
34Tennessee~200K0.79×
35Iowa~70K0.79×
36Georgia~200K0.77×
37New Jersey~200K0.65×
38Minnesota~90K0.60×
39Maine~20K0.56×
40Wisconsin~90K0.55×
41Ohio~100K0.46×
42New York~300K0.45×
43Mississippi~40K0.44×
44Kentucky~60K0.43×
45West Virginia~20K0.42×
46Wyoming~6K0.38×
47Connecticut~40K0.37×
48Louisiana~40K0.29×
49Alabama~40K0.26×
50Michigan~50K0.18×
Fig. 06

Affinity by region

Affinity by region — Jiffy Lube, United States
0.18×1.00×3.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jiffy Lube audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jiffy Lube audience
#·InterestCategoryAffinity×
01StarterBrand58.28×
02Liqui MolyCars & Mobility34.37×
03Firestone Complete Auto CareCars & Mobility33.34×
04Valvoline Instant Oil ChangeCars & Mobility28.72×
05Midas (automotive service)Cars & Mobility27.65×
06PennzoilCars & Mobility20.46×
07AmsoilCars & Mobility13.31×
08Pep BoysShopping12.79×
09Tire KingdomCars & Mobility11.42×
10Motor oilCars & Mobility8.85×
11Grease (lubricant)Music & Radio8.80×
12Goodyear Tire and Rubber CompanyCars & Mobility7.89×
13Big O TiresShopping7.65×
14O'Reilly Auto PartsCars & Mobility6.12×
15Advance Auto PartsCars & Mobility4.52×
16Discount TireShopping4.44×
17AutoZoneCars & Mobility4.25×
18Suspension (vehicle)Cars & Mobility3.50×
19Auto maintenanceCars & Mobility2.95×
20CarGurusCars & Mobility1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jiffy Lube audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jiffy Lube audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.33×
Need for SecurityCONSERVATISM1.33×
Career OrientationPOWER1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jiffy Lube audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Design AffinityPREMIUM0.84×
IndulgenceJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jiffy Lube's target market in United States?

Jiffy Lube's target market in United States covers an estimated 9,952,833 people, concentrated in California and Texas.

02

What is the gender split and age of Jiffy Lube customers?

29.3% of the Jiffy Lube audience are female, 70.7% are male, with an average age of 42.9 years.

03

Which brands do Jiffy Lube fans like most?

Jiffy Lube fans show strongest brand affinity for Firestone Complete Auto Care (33.34×), Valvoline Instant Oil Change (28.72×), and Midas (automotive service) (27.65×) over the country average.

04

Where do Jiffy Lube fans live in United States?

Jiffy Lube fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Jiffy Lube fans also like?

Beyond Jiffy Lube itself, the audience over-indexes on Valvoline Instant Oil Change (28.72×), Midas (automotive service) (27.65×), AutoZone (4.25×), and O'Reilly Auto Parts (6.12×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jiffy Lube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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