Jiffy Lube Audience in United States

Jiffy Lube logo

Jiffy Lube has an estimated audience of 10,326,176 people in United States. 29.3% are female, 70.7% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Firestone Complete Auto Care, Valvoline Instant Oil Change, Midas (automotive service), AutoZone, O'Reilly Auto Parts.

The average Jiffy Lube fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Firestone Complete Auto Care, Valvoline Instant Oil Change, Midas (automotive service), with strongest over-indexing on Firestone Complete Auto Care (33.34× the country average). Demographically, the Jiffy Lube audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand

Demographics of Jiffy Lube fans

Demographic split for Jiffy Lube audience in United States
MetricValue
Female29.3%
Male70.7%
Average age42.9
Estimated audience size10,326,176

Audience persona

The typical Jiffy Lube fan in United States is more male, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Firestone Complete Auto Care.

Top regions in United States

Top regions ranked by reach for Jiffy Lube in United States
RegionReachAffinity
California1,374,0911.21×
Texas824,3060.93×
Florida554,4720.79×
Illinois494,6351.44×
Maryland375,4222.11×
Washington372,1941.8×
North Carolina345,8201.11×
Virginia333,0751.32×
Pennsylvania299,2240.86×
Utah298,8403.23×
Indiana279,5471.48×
New York250,8330.43×
Georgia245,4910.77×
Colorado225,6071.39×
Arizona207,3150.98×
Missouri205,1401.23×
Oregon181,0761.53×
New Jersey180,4110.69×
Massachusetts179,6560.88×
Tennessee176,6090.85×
Ohio175,5400.55×
South Carolina170,6531.1×
Oklahoma158,0541.38×
Nevada154,3141.55×
New Mexico138,9292.68×
Kansas88,4461.09×
Minnesota85,8000.58×
Wisconsin83,6100.54×
Idaho83,6021.61×
Arkansas74,0540.87×
Iowa71,1900.84×
Nebraska65,5041.26×
Kentucky56,0890.43×
Michigan43,1600.16×
Montana37,9431.32×
Hawaii37,8300.85×
Washington, District of Columbia37,8071.22×
Connecticut36,6150.35×
Louisiana34,3440.26×
Mississippi32,5220.38×
Delaware31,3391.1×
New Hampshire30,1250.74×
Rhode Island26,9750.82×
Alabama26,9160.19×
Alaska26,7011.21×
West Virginia19,6090.41×
Maine18,2880.49×
North Dakota17,7730.84×
Vermont11,6160.64×
Wyoming5,1890.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jiffy Lube audience
BrandAffinityCategory
Firestone Complete Auto Care33.34×Cars & Mobility
Valvoline Instant Oil Change28.72×Cars & Mobility
Midas (automotive service)27.65×Cars & Mobility
AutoZone4.25×Cars & Mobility
O'Reilly Auto Parts6.12×Cars & Mobility
Starter58.28×
Motor oil8.85×Cars & Mobility
Discount Tire4.44×Shopping
Advance Auto Parts4.52×Cars & Mobility
Pep Boys12.79×Shopping
Liqui Moly34.37×Cars & Mobility
Amsoil13.31×Cars & Mobility
Big O Tires7.65×Shopping
Pennzoil20.46×Cars & Mobility
Tire Kingdom11.42×Cars & Mobility
Suspension (vehicle)3.5×Cars & Mobility
Grease (lubricant)8.8×Music & Radio
Auto maintenance2.95×Cars & Mobility
CarGurus1.99×Cars & Mobility
Engine1.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jiffy Lube audience
TraitClusterScore
Risk AppetiteTHRILL1.77
IndulgenceJOY1.61
Quality AwarenessPREMIUM1.51
Need for SecurityCONSERVATISM1.47
Luxury OrientationPREMIUM1.47
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Jiffy Lube
CountryShare
United States92.0%
Canada5.3%
United Kingdom0.3%

See Jiffy Lube audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Jiffy Lube have in United States?

Jiffy Lube has an estimated audience of 10,326,176 people in United States, concentrated in California and Texas.

What is the gender split and age of Jiffy Lube fans?

29.3% of Jiffy Lube fans are female, 70.7% are male, with an average age of 42.9 years.

Which brands do Jiffy Lube fans like most?

Jiffy Lube fans show strongest brand affinity for Firestone Complete Auto Care (33.34×), Valvoline Instant Oil Change (28.72×), and Midas (automotive service) (27.65×) over the country average.

Where do Jiffy Lube fans live in United States?

Jiffy Lube fans in United States are most concentrated in California (reach 1,374,091), Texas (reach 824,306), and Florida (reach 554,472). These three regions account for the largest share of the active audience.

What other brands do Jiffy Lube fans also like?

Beyond Jiffy Lube itself, the audience over-indexes on Valvoline Instant Oil Change (28.72×), Midas (automotive service) (27.65×), AutoZone (4.25×), and O'Reilly Auto Parts (6.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jiffy Lube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.