Tiers, South Tyrol Audience in United States

Tiers, South Tyrol has an estimated audience of 331,341 people in United States. 38.5% are female, 61.5% are male, average age 36.1. Top brand affinities: Big O Tires, Family car, Autism Awareness, Advance Auto Parts, Diabetes mellitus awareness.

Top brand affinities include Big O Tires, Family car, Autism Awareness, with strongest over-indexing on Big O Tires (93.13× the country average). Demographically, the Tiers, South Tyrol audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Tiers, South Tyrol fans

Demographic split for Tiers, South Tyrol audience in United States
MetricValue
Female38.5%
Male61.5%
Average age36.1
Estimated audience size331,341

Audience persona

The typical Tiers, South Tyrol fan in United States is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Big O Tires.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tiers, South Tyrol audience
BrandAffinityCategory
Big O Tires93.13×Shopping
Family car24.07×Cars & Mobility
Autism Awareness19.03×Health
Advance Auto Parts12.75×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Taco Cabana31.31×Food & Beverages
Acura MDX27.14×Cars & Mobility
Microblogging12.67×Technology & Electronics
Discount Tire8.64×Shopping
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Infiniti Q5034.25×Cars & Mobility
Infiniti QX6035.16×Cars & Mobility
Google Maps4.85×Internet & Social Media
CarGurus7.02×Cars & Mobility
AutoZone4.77×Cars & Mobility
Run-flat tire168.04×Cars & Mobility
Income tax13.19×Business & Career
Subwoofer21.99×Technology & Electronics
Acura RDX31.66×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tiers, South Tyrol audience
TraitClusterScore
Family OrientationCONSERVATISM5.56
Risk AppetiteTHRILL2.6
Need for SecurityCONSERVATISM1.91
Luxury OrientationPREMIUM1.48
Quality AwarenessPREMIUM1.38
Social Media UsageJOY1.29

Worldwide distribution

Worldwide audience distribution share by country for Tiers, South Tyrol
CountryShare
Italy51.9%
Mexico10.6%
United States9.9%

See Tiers, South Tyrol audiences in other countries

More City audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Tiers, South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.