A data profile of the people who buy, follow and care about Tiers, South Tyrol in United States — modelled from more than twelve digital signal sources. Tiers, South Tyrol has an estimated audience of 331,341 people in United States.
Tiers, South Tyrol has an estimated audience of 331,341 people in United States. 38.5% are female, 61.5% are male, average age 36.1. Top brand affinities: Family car, Discount Tire, Big O Tires, Advance Auto Parts, Run-flat tire.
Top brand affinities include Family car, Discount Tire, Big O Tires, with strongest over-indexing on Family car (29.96× the country average).
Demographically, the Tiers, South Tyrol audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Tiers, South Tyrol fan in United States is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Family car.
The key figures that characterise the Tiers, South Tyrol profile in United States.
38.5% are female, 61.5% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 36.1 |
| Estimated audience size | 331,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 16% |
The strongest cross-interests of the Tiers, South Tyrol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Run-flat tire | Cars & Mobility | 220.66× | ||
| 02 | Big O Tires | Shopping | 44.88× | ||
| 03 | Family car | Cars & Mobility | 29.96× | ||
| 04 | Tire Kingdom | Cars & Mobility | 20.00× | ||
| 05 | Compact sport utility vehicle | Cars & Mobility | 16.95× | ||
| 06 | Discount Tire | Shopping | 16.68× | ||
| 07 | Advance Auto Parts | Cars & Mobility | 15.59× | ||
| 08 | UTV (TV channel) | Movies & TV | 15.53× | ||
| 09 | Taco Cabana | Food & Beverages | 14.75× | ||
| 10 | City car | Cars & Mobility | 11.44× | ||
| 11 | Hatchback | Cars & Mobility | 9.07× | ||
| 12 | Carcare | Cars & Mobility | 7.36× | ||
| 13 | Love's Travel Stops & Country Stores | Shopping | 7.06× | ||
| 14 | Mazda | Cars & Mobility | 6.30× | ||
| 15 | O'Reilly Auto Parts | Cars & Mobility | 6.10× | ||
| 16 | AutoZone | Cars & Mobility | 5.76× | ||
| 17 | Labor Day | Politics & Society | 5.11× | ||
| 18 | Internet & Social Media | 4.94× | |||
| 19 | Used car | Cars & Mobility | 4.07× | ||
| 20 | Las Vegas | Travel & Leisure | 4.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 6.98× | |
| Need for Security | CONSERVATISM | 2.72× | |
| Patriotism | CONSERVATISM | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Creativity | OPEN | 0.71× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Tiers, South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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