Tiers, South Tyrol Audience in United States
Tiers, South Tyrol has an estimated audience of 331,341 people in United States. 38.5% are female, 61.5% are male, average age 36.1. Top brand affinities: Big O Tires, Family car, Autism Awareness, Advance Auto Parts, Diabetes mellitus awareness.
Top brand affinities include Big O Tires, Family car, Autism Awareness, with strongest over-indexing on Big O Tires (93.13× the country average). Demographically, the Tiers, South Tyrol audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Risk Appetite.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Tiers, South Tyrol fans
| Metric | Value |
|---|---|
| Female | 38.5% |
| Male | 61.5% |
| Average age | 36.1 |
| Estimated audience size | 331,341 |
Audience persona
The typical Tiers, South Tyrol fan in United States is more male, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Big O Tires.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Big O Tires | 93.13× | Shopping |
| Family car | 24.07× | Cars & Mobility |
| Autism Awareness | 19.03× | Health |
| Advance Auto Parts | 12.75× | Cars & Mobility |
| Diabetes mellitus awareness | 12.48× | Health |
| Taco Cabana | 31.31× | Food & Beverages |
| Acura MDX | 27.14× | Cars & Mobility |
| Microblogging | 12.67× | Technology & Electronics |
| Discount Tire | 8.64× | Shopping |
| Horoscope | 13.08× | Health |
| Singer-songwriter | 5.51× | Music & Radio |
| Infiniti Q50 | 34.25× | Cars & Mobility |
| Infiniti QX60 | 35.16× | Cars & Mobility |
| Google Maps | 4.85× | Internet & Social Media |
| CarGurus | 7.02× | Cars & Mobility |
| AutoZone | 4.77× | Cars & Mobility |
| Run-flat tire | 168.04× | Cars & Mobility |
| Income tax | 13.19× | Business & Career |
| Subwoofer | 21.99× | Technology & Electronics |
| Acura RDX | 31.66× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 5.56 |
| Risk Appetite | THRILL | 2.6 |
| Need for Security | CONSERVATISM | 1.91 |
| Luxury Orientation | PREMIUM | 1.48 |
| Quality Awareness | PREMIUM | 1.38 |
| Social Media Usage | JOY | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 51.9% |
| Mexico | 10.6% |
| United States | 9.9% |
See Tiers, South Tyrol audiences in other countries
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- New York City (93,869,939)
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- Chicago (42,550,164)
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How to read this data
Audience size is the estimated number of people in United States who actively search for Tiers, South Tyrol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.