UTV (TV channel) Audience in United States

UTV (TV channel) logo

UTV (TV channel) has an estimated audience of 1,984,756 people in United States. 15.2% are female, 84.8% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Maxim's Catering, Fightin' Texas Aggie Band, Twins (group), Accra, B&Q.

The average UTV (TV channel) fan in United States is 39.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Maxim's Catering, Fightin' Texas Aggie Band, Twins (group), with strongest over-indexing on Maxim's Catering (676.91× the country average). Demographically, the UTV (TV channel) audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Risk Appetite, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of UTV (TV channel) fans

Demographic split for UTV (TV channel) audience in United States
MetricValue
Female15.2%
Male84.8%
Average age39.5
Estimated audience size1,984,756

Audience persona

The typical UTV (TV channel) fan in United States is more male, around 39.5 years old, with strong Risk Appetite tendencies and a notable affinity for Maxim's Catering.

Top regions in United States

Top regions ranked by reach for UTV (TV channel) in United States
RegionReachAffinity
Texas164,5780.96×
California143,2490.66×
Florida91,8110.68×
New York75,4290.68×
Wisconsin66,9822.24×
Illinois59,9490.91×
North Carolina59,6541×
Pennsylvania56,5590.85×
Georgia55,7930.91×
Ohio51,9850.85×
Arizona47,2631.17×
Virginia46,0680.95×
Tennessee45,7751.15×
Michigan43,5540.84×
Missouri40,0141.25×
Indiana35,7380.99×
New Jersey31,9940.63×
Colorado29,9990.96×
South Carolina29,3080.98×
Washington28,4270.71×
Minnesota27,9950.98×
Oklahoma27,0661.23×
Hawaii25,8173.03×
Massachusetts25,0210.64×
Kentucky24,3110.98×
Utah22,6061.27×
Maryland22,4060.66×
Alabama22,3600.81×
Louisiana21,1960.83×
Iowa20,3181.24×
Oregon19,8510.87×
Nebraska18,7411.88×
Kansas17,1851.1×
Nevada16,6050.87×
Arkansas15,8990.97×
Connecticut15,2010.76×
Mississippi14,0570.86×
Idaho11,1691.12×
West Virginia11,1331.2×
New Mexico10,3741.04×
New Hampshire6,9500.89×
Maine6,0010.84×
Montana5,9261.08×
South Dakota5,0551.1×
Alaska4,1990.99×
Rhode Island3,8880.62×
North Dakota3,8650.95×
Washington, District of Columbia3,4750.58×
Delaware3,2270.59×
Vermont2,6430.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UTV (TV channel) audience
BrandAffinityCategory
Maxim's Catering676.91×Business & Career
Fightin' Texas Aggie Band572.45×Music & Radio
Twins (group)21.07×Music & Radio
Accra49.73×Travel & Leisure
B&Q49.48×Shopping
Ampm21.61×Food & Beverages
Burkina Faso31.34×Travel & Leisure
Durban University of Technology37.09×Business & Career
Ghana13.01×Travel & Leisure
Angling7.64×Sports
TV3 (Ireland)34.26×Movies & TV
United States Air Force8.31×Politics & Society
GTV (Ghana)49.54×Movies & TV
Togo19.54×Travel & Leisure
Side by Side (UTV)8.38×Cars & Mobility
Off-road racing6.97×Cars & Mobility
University of Ghana38.07×Business & Career
Flickr6.59×Internet & Social Media
Concealed carry9.05×Politics & Society
Joy FM (Ghana)41.5×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UTV (TV channel) audience
TraitClusterScore
Risk AppetiteTHRILL1.63
DIY MentalityTHRILL1.5
Need for SecurityCONSERVATISM1.48
PatriotismCONSERVATISM1.38
Quality AwarenessPREMIUM1.31
Early Adopter MentalityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for UTV (TV channel)
CountryShare
United States39.4%
United Kingdom15.6%
Canada3.1%

See UTV (TV channel) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does UTV (TV channel) have in United States?

UTV (TV channel) has an estimated audience of 1,984,756 people in United States, concentrated in Texas and California.

What is the gender split and age of UTV (TV channel) fans?

15.2% of UTV (TV channel) fans are female, 84.8% are male, with an average age of 39.5 years.

Which brands do UTV (TV channel) fans like most?

UTV (TV channel) fans show strongest brand affinity for Maxim's Catering (676.91×), Fightin' Texas Aggie Band (572.45×), and Twins (group) (21.07×) over the country average.

Where do UTV (TV channel) fans live in United States?

UTV (TV channel) fans in United States are most concentrated in Texas (reach 164,578), California (reach 143,249), and Florida (reach 91,811). These three regions account for the largest share of the active audience.

What other brands do UTV (TV channel) fans also like?

Beyond UTV (TV channel) itself, the audience over-indexes on Fightin' Texas Aggie Band (572.45×), Twins (group) (21.07×), Accra (49.73×), and B&Q (49.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UTV (TV channel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.