Durban University of Technology Audience in United States

Durban University of Technology has an estimated audience of 604,716 people in United States. 44.0% are female, 56.0% are male, average age 36.5. Top regions: Florida, New York, California. Top brand affinities: UTV (TV channel), FIFA World Cup, Premier League, Google Drive, FC Bayern Munich.

The average Durban University of Technology fan in United States is 36.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include UTV (TV channel), FIFA World Cup, Premier League, with strongest over-indexing on UTV (TV channel) (52× the country average). Demographically, the Durban University of Technology audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.

Category: Business & Career · Type: POI · Subtype: University

Demographics of Durban University of Technology fans

Demographic split for Durban University of Technology audience in United States
MetricValue
Female44.0%
Male56.0%
Average age36.5
Estimated audience size604,716

Audience persona

The typical Durban University of Technology fan in United States is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for UTV (TV channel).

Top regions in United States

Top regions ranked by reach for Durban University of Technology in United States
RegionReachAffinity
Florida31,3950.77×
New York30,3110.9×
California22,7660.34×
Texas12,7500.25×
Mississippi7,2391.45×
Louisiana6,4360.83×
Arkansas6,4311.29×
Oklahoma6,2890.94×
Kentucky6,1900.82×
New Jersey6,1690.4×
Alabama5,9910.71×
West Virginia5,9762.12×
Georgia5,9410.32×
Tennessee5,7080.47×
South Carolina5,6670.62×
Pennsylvania5,6640.28×
Connecticut5,6170.93×
Indiana5,5210.5×
Kansas5,5201.16×
Idaho5,5191.82×
Missouri5,3470.55×
Iowa5,2401.05×
Massachusetts5,2230.44×
Rhode Island5,1512.68×
North Carolina5,1340.28×
South Dakota5,1313.67×
Ohio5,1130.27×
Michigan5,0900.32×
Wisconsin5,0630.56×
Virginia5,0500.34×
North Dakota4,9964.02×
Illinois4,9330.24×
New Hampshire4,9242.07×
Arizona4,8760.39×
Nebraska4,8221.59×
New Mexico4,7971.58×
Nevada4,7810.82×
Maine4,7522.19×
Oregon4,7200.68×
Utah4,6920.87×
Maryland4,6380.45×
Minnesota4,5240.52×
Washington4,3710.36×
Colorado4,3580.46×
Washington, District of Columbia3,0741.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Durban University of Technology audience
BrandAffinityCategory
UTV (TV channel)52×Movies & TV
FIFA World Cup7.82×Sports
Premier League9.87×Sports
Google Drive5.01×Technology & Electronics
FC Bayern Munich8.29×Sports
Nairobi30.04×Travel & Leisure
UEFA Europa League11.5×Sports
La Liga8.96×Sports
Bundesliga12.46×Sports
Used Cars5.83×Cars & Mobility
Borussia Dortmund17.51×Sports
Duvet19.01×Home & Garden
Cristiano Ronaldo8.43×Sports
Nigeria6.5×Travel & Leisure
Ghana11.34×Travel & Leisure
Manchester United F.C.5.77×Sports
Ollie's Bargain Outlet9.27×Shopping
YouTube Music4.14×Internet & Social Media
Germany national football team18.54×Sports
University of Phoenix15.22×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Durban University of Technology audience
TraitClusterScore
Early Adopter MentalityPOWER1.49
Luxury OrientationPREMIUM1.39
PatriotismCONSERVATISM1.38
Need for SecurityCONSERVATISM1.37
Price SensitivityPREMIUM1.31
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Durban University of Technology
CountryShare
Turkey16.0%
United States11.6%
Germany6.7%

See Durban University of Technology audiences in other countries

More University audiences in United States

Frequently asked questions

How many fans does Durban University of Technology have in United States?

Durban University of Technology has an estimated audience of 604,716 people in United States, concentrated in Florida and New York.

What is the gender split and age of Durban University of Technology fans?

44.0% of Durban University of Technology fans are female, 56.0% are male, with an average age of 36.5 years.

Which brands do Durban University of Technology fans like most?

Durban University of Technology fans show strongest brand affinity for UTV (TV channel) (52×), FIFA World Cup (7.82×), and Premier League (9.87×) over the country average.

Where do Durban University of Technology fans live in United States?

Durban University of Technology fans in United States are most concentrated in Florida (reach 31,395), New York (reach 30,311), and California (reach 22,766). These three regions account for the largest share of the active audience.

What other brands do Durban University of Technology fans also like?

Beyond Durban University of Technology itself, the audience over-indexes on FIFA World Cup (7.82×), Premier League (9.87×), Google Drive (5.01×), and FC Bayern Munich (8.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Durban University of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.