Durban University of Technology Audience in United States

Durban University of Technology has an estimated audience of 604,716 people in United States. 44.0% are female, 56.0% are male, average age 36.5. Top regions: Florida, New York, California. Top brand affinities: Hebe, Bully (2011 film), Dental hygienist, Mackenzie Foy, Penn & Teller.
The average Durban University of Technology fan in United States is 36.5 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, New York, California. Top brand affinities include Hebe, Bully (2011 film), Dental hygienist, with strongest over-indexing on Hebe (19.28× the country average). Demographically, the Durban University of Technology audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 45 regions tracked by Rascasse.
Category: Business & Career · Type: POI · Subtype: University
Demographics of Durban University of Technology fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 36.5 |
| Estimated audience size | 604,716 |
Audience persona
The typical Durban University of Technology fan in United States is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Hebe.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 31,395 | 0.77× |
| New York | 30,311 | 0.9× |
| California | 22,766 | 0.34× |
| Texas | 12,750 | 0.25× |
| Mississippi | 7,239 | 1.45× |
| Louisiana | 6,436 | 0.83× |
| Arkansas | 6,431 | 1.29× |
| Oklahoma | 6,289 | 0.94× |
| Kentucky | 6,190 | 0.82× |
| New Jersey | 6,169 | 0.4× |
| Alabama | 5,991 | 0.71× |
| West Virginia | 5,976 | 2.12× |
| Georgia | 5,941 | 0.32× |
| Tennessee | 5,708 | 0.47× |
| South Carolina | 5,667 | 0.62× |
| Pennsylvania | 5,664 | 0.28× |
| Connecticut | 5,617 | 0.93× |
| Indiana | 5,521 | 0.5× |
| Kansas | 5,520 | 1.16× |
| Idaho | 5,519 | 1.82× |
| Missouri | 5,347 | 0.55× |
| Iowa | 5,240 | 1.05× |
| Massachusetts | 5,223 | 0.44× |
| Rhode Island | 5,151 | 2.68× |
| North Carolina | 5,134 | 0.28× |
| South Dakota | 5,131 | 3.67× |
| Ohio | 5,113 | 0.27× |
| Michigan | 5,090 | 0.32× |
| Wisconsin | 5,063 | 0.56× |
| Virginia | 5,050 | 0.34× |
| North Dakota | 4,996 | 4.02× |
| Illinois | 4,933 | 0.24× |
| New Hampshire | 4,924 | 2.07× |
| Arizona | 4,876 | 0.39× |
| Nebraska | 4,822 | 1.59× |
| New Mexico | 4,797 | 1.58× |
| Nevada | 4,781 | 0.82× |
| Maine | 4,752 | 2.19× |
| Oregon | 4,720 | 0.68× |
| Utah | 4,692 | 0.87× |
| Maryland | 4,638 | 0.45× |
| Minnesota | 4,524 | 0.52× |
| Washington | 4,371 | 0.36× |
| Colorado | 4,358 | 0.46× |
| Washington, District of Columbia | 3,074 | 1.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hebe | 19.28× | Home & Garden |
| Bully (2011 film) | 19.28× | Movies & TV |
| Dental hygienist | 18.54× | Health |
| Mackenzie Foy | 19.28× | Fashion & Accessoires |
| Penn & Teller | 19.28× | Movies & TV |
| UK garage | 9.75× | Music & Radio |
| Emperor Entertainment Group | 19.28× | Business & Career |
| Mangaka | 6.63× | Literature |
| Home construction | 1.66× | Home & Garden |
| Buying and Selling Real Estate | 9.02× | Home & Garden |
| Biblical inspiration | 9.87× | Politics & Society |
| Yoga Journal | 19.28× | Sports |
| Home equity | 2.07× | Home & Garden |
| Carnival of Souls | 19.28× | Movies & TV |
| Voter registration | 4.42× | Politics & Society |
| La Opinión | 6.52× | News |
| Nationality | 1.91× | Politics & Society |
| Panama | 2.79× | Travel & Leisure |
| Google Photos | 1.82× | Technology & Electronics |
| Filmweb | 19.28× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.49 |
| Luxury Orientation | PREMIUM | 1.39 |
| Patriotism | CONSERVATISM | 1.38 |
| Need for Security | CONSERVATISM | 1.37 |
| Price Sensitivity | PREMIUM | 1.31 |
| Quality Awareness | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 16.0% |
| United States | 11.6% |
| Germany | 6.7% |
See Durban University of Technology audiences in other countries
- Durban University of Technology — Germany
- Durban University of Technology — United Kingdom
- Durban University of Technology — France
- Durban University of Technology — Italy
- Durban University of Technology — Spain
- Durban University of Technology — Brazil
- Durban University of Technology — Japan
- Durban University of Technology — South Korea
- Durban University of Technology — India
More University audiences in United States
- Ohio State University (9,090,455)
- University of Texas at Austin (8,908,722)
- Harvard University (7,358,517)
- University of Florida (6,848,731)
- University of California, Los Angeles (6,780,551)
Frequently asked questions
How many fans does Durban University of Technology have in United States?
Durban University of Technology has an estimated audience of 604,716 people in United States, concentrated in Florida and New York.
What is the gender split and age of Durban University of Technology fans?
44.0% of Durban University of Technology fans are female, 56.0% are male, with an average age of 36.5 years.
Which brands do Durban University of Technology fans like most?
Durban University of Technology fans show strongest brand affinity for Hebe (19.28×), Bully (2011 film) (19.28×), and Dental hygienist (18.54×) over the country average.
Where do Durban University of Technology fans live in United States?
Durban University of Technology fans in United States are most concentrated in Florida (reach 31,395), New York (reach 30,311), and California (reach 22,766). These three regions account for the largest share of the active audience.
What other brands do Durban University of Technology fans also like?
Beyond Durban University of Technology itself, the audience over-indexes on Bully (2011 film) (19.28×), Dental hygienist (18.54×), Mackenzie Foy (19.28×), and Penn & Teller (19.28×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Durban University of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.