Rascasse Audience Intelligence

Durban University of Technology Audience in United States

Name: Durban University of Technology — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Durban University of Technology in United States — modelled from more than twelve digital signal sources. Durban University of Technology has an estimated audience of 604,716 people in United States.

#225among University in United States #3270among POI in United States #2040in Business & Career

The average Durban University of Technology fan in United States is 36.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Zanzibar, Nairobi, FIFA World Cup, with strongest over-indexing on Zanzibar (181.06× the country average).

Demographically, the Durban University of Technology audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Durban University of Technology fan in United States is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Zanzibar.

Category: Business & Career · Type: POI · Subtype: University

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Durban University of Technology profile in United States.

Audience size

605K

in United States

Gender

44.0%♀

56.0% male

Age

36.5

average years

Country rank

#32658

POI in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Durban University of Technology fans

44.0% are female, 56.0% are male, average age 36.5.

Fig. 02

Gender split

44.0%

Female

56.0%

Male

Demographic split for Durban University of Technology audience in United States
Metric	Value
Female	44.0%
Male	56.0%
Average age	36.5
Estimated audience size	604,716

Fig. 03

Age distribution

Age distribution of the Durban University of Technology audience in United States
Age bracket	Share	%
16-19		26%
20-29		21%
30-39		20%
40-49		16%
50+		16%

Fig. 04

Worldwide distribution

11.6%

of the worldwide Durban University of Technology audience comes from United States.

Worldwide audience distribution share by country for Durban University of Technology
Country	Share
Turkey	16.0%
United States	11.6%
Germany	6.7%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Durban University of Technology audience in United States is strongest.

Fig. 05

Top regions by affinity

Durban University of Technology fans by region: top regions in United States
#	Region	Reach	×
01	North Dakota	~2K	1.35×
02	South Dakota	~2K	1.29×
03	Rhode Island	~2K	1.27×
04	New Hampshire	~3K	1.19×
05	Maine	~3K	1.19×
06	Washington, District of Columbia	~2K	1.17×
07	West Virginia	~3K	1.13×
08	Nebraska	~3K	1.12×
09	New Mexico	~3K	1.11×
10	Idaho	~3K	1.10×
11	Alaska	~1K	1.08×
12	Delaware	~2K	1.07×
13	Mississippi	~5K	1.05×
14	Montana	~2K	1.04×
15	Kansas	~5K	1.03×
16	Iowa	~5K	1.02×
17	Arkansas	~5K	1.02×
18	Hawaii	~3K	1.02×
19	Vermont	~1K	1.02×
20	Connecticut	~6K	0.99×
21	Kentucky	~7K	0.98×
22	Louisiana	~8K	0.97×
23	Oklahoma	~7K	0.97×
24	Nevada	~6K	0.97×
25	Utah	~5K	0.97×
26	Alabama	~8K	0.96×
27	Oregon	~7K	0.96×
28	South Carolina	~9K	0.94×
29	Missouri	~9K	0.93×
30	Wisconsin	~8K	0.93×
31	Minnesota	~8K	0.92×
32	Tennessee	~10K	0.91×
33	Indiana	~10K	0.91×
34	Maryland	~9K	0.91×
35	Colorado	~9K	0.91×
36	Arizona	~10K	0.89×
37	Massachusetts	~10K	0.89×
38	Michigan	~10K	0.88×
39	Virginia	~10K	0.88×
40	Washington	~10K	0.88×
41	North Carolina	~20K	0.87×
42	New Jersey	~10K	0.87×
43	Ohio	~20K	0.86×
44	Georgia	~20K	0.86×
45	New York	~30K	0.85×
46	Pennsylvania	~20K	0.85×
47	Illinois	~20K	0.85×
48	Florida	~30K	0.82×
49	Texas	~40K	0.73×
50	California	~40K	0.66×

Affinity by region — Durban University of Technology, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Durban University of Technology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Durban University of Technology audience
#	Interest	Category	×
01	Zanzibar	Travel & Leisure	181.06×
02	Croatia national football team	Sports	72.89×
03	Nairobi	Travel & Leisure	55.34×
04	UTV (TV channel)	Movies & TV	37.09×
05	University of Phoenix	Business & Career	28.75×
06	Ligue 1	Sports	19.28×
07	FIFA Club World Cup	Sports	19.28×
08	Anti-theft system	Cars & Mobility	19.28×
09	Copa Libertadores	Sports	19.28×
10	Duvet	Home & Garden	17.56×
11	Ollie's Bargain Outlet	Shopping	16.84×
12	Jon Voight	Movies & TV	16.24×
13	forex trader	Business & Career	16.14×
14	Ghana	Travel & Leisure	13.91×
15	Paris Saint-Germain	Sports	10.56×
16	Nigeria	Travel & Leisure	9.26×
17	La Liga	Sports	8.35×
18	FIFA World Cup	Sports	7.10×
19	Keratin	Beauty & Wellness	5.61×
20	Google Drive	Technology & Electronics	4.08×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Durban University of Technology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Durban University of Technology audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.00×
Community Orientation	OPEN	1.60×
Need for Security	CONSERVATISM	1.60×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Durban University of Technology audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.55×
Creativity	OPEN	0.71×
Sustainability	BALANCE	0.75×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Durban University of Technology have in United States?

Durban University of Technology has an estimated audience of 604,716 people in United States, concentrated in California and Texas.

What is the gender split and age of Durban University of Technology fans?

44.0% of Durban University of Technology fans are female, 56.0% are male, with an average age of 36.5 years.

Which brands do Durban University of Technology fans like most?

Durban University of Technology fans show strongest brand affinity for Zanzibar (181.06×), Nairobi (55.34×), and FIFA World Cup (7.1×) over the country average.

Where do Durban University of Technology fans live in United States?

Durban University of Technology fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

What other brands do Durban University of Technology fans also like?

Beyond Durban University of Technology itself, the audience over-indexes on Nairobi (55.34×), FIFA World Cup (7.1×), UTV (TV channel) (37.09×), and Ollie's Bargain Outlet (16.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Durban University of Technology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Durban University of Technology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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