Rascasse Audience Intelligence

Zanzibar Audience in United States

A data profile of the people who buy, follow and care about Zanzibar in United States — modelled from more than twelve digital signal sources. Zanzibar has an estimated audience of 389,315 people in United States.

#222among Region in United States#4700among POI in United States#3461in Travel & Leisure

The average Zanzibar fan in United States is 40.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Durban University of Technology, Tanzania, Luxury Store, with strongest over-indexing on Durban University of Technology (181.06× the country average).

Demographically, the Zanzibar audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zanzibar fan in United States is balanced, around 40.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Durban University of Technology.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zanzibar profile in United States.

Audience size
389K
in United States
Gender
53.8%♀
46.2% male
Age
40.7
average years
Country rank
#42191
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zanzibar fans

53.8% are female, 46.2% are male, average age 40.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Zanzibar audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.7
Estimated audience size389,315
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Zanzibar audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4921%
50+24%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Zanzibar audience comes from United States.

Worldwide audience distribution share by country for Zanzibar
CountryShare
Zambia8.0%
Poland7.2%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zanzibar audience in United States is strongest.

Fig. 05

Top regions by affinity

Zanzibar fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.37×
02Texas~60K1.73×
03Massachusetts~10K1.62×
04Georgia~20K1.53×
05Ohio~20K1.48×
06Maryland~10K1.44×
07New York~30K1.43×
08Virginia~10K1.22×
09Colorado~7K1.22×
10New Jersey~10K1.20×
11Washington~9K1.19×
12Connecticut~5K1.17×
13Minnesota~6K1.14×
14Alaska<1K1.14×
15Vermont<1K1.11×
16North Carolina~10K1.10×
17Rhode Island~1K1.06×
18Illinois~10K1.02×
19Delaware~1K1.02×
20Oregon~4K1.01×
21California~40K1.00×
22Florida~30K1.00×
23New Hampshire~2K1.00×
24Maine~1K1.00×
25Pennsylvania~10K0.99×
26Kentucky~5K0.97×
27Hawaii~2K0.97×
28Iowa~3K0.92×
29Montana<1K0.89×
30Arizona~7K0.87×
31South Carolina~5K0.87×
32Michigan~9K0.84×
33Utah~3K0.84×
34Idaho~2K0.83×
35Missouri~5K0.82×
36Wisconsin~5K0.81×
37Kansas~2K0.77×
38Louisiana~4K0.76×
39Nebraska~1K0.76×
40North Dakota<1K0.76×
41Indiana~5K0.75×
42Tennessee~6K0.74×
43Nevada~3K0.74×
44Alabama~4K0.72×
45South Dakota<1K0.69×
46West Virginia~1K0.68×
47Arkansas~2K0.66×
48Oklahoma~3K0.65×
49New Mexico~1K0.65×
50Mississippi~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Zanzibar, United States
0.61×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zanzibar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zanzibar audience
#·InterestCategoryAffinity×
01Durban University of TechnologyBusiness & Career181.06×
02MahastiMusic & Radio179.94×
03Dar es SalaamTravel & Leisure102.09×
04Luxury StoreShopping43.29×
05Port HarcourtTravel & Leisure35.64×
06Luxury ShopShopping33.47×
07TanzaniaTravel & Leisure32.73×
08Malaysia AirlinesTravel & Leisure26.55×
09NairobiTravel & Leisure21.48×
10UgandaTravel & Leisure18.89×
11KenyaTravel & Leisure18.40×
12forex traderBusiness & Career14.39×
13Paris Saint-GermainSports13.05×
14Inter MilanSports11.46×
15CheckersFood & Beverages10.70×
16A.C. MilanSports10.53×
17SafariTravel & Leisure9.39×
18Manchester United F.C.Sports7.67×
19Medical signHealth7.38×
20Real Madrid C.F.Sports6.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zanzibar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zanzibar audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.98×
Quality AwarenessPREMIUM1.91×
MindfulnessBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zanzibar audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.68×
CreativityOPEN0.76×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zanzibar have in United States?

Zanzibar has an estimated audience of 389,315 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Zanzibar fans?

53.8% of Zanzibar fans are female, 46.2% are male, with an average age of 40.7 years.

03

Which brands do Zanzibar fans like most?

Zanzibar fans show strongest brand affinity for Durban University of Technology (181.06×), Tanzania (32.73×), and Luxury Store (43.29×) over the country average.

04

Where do Zanzibar fans live in United States?

Zanzibar fans in United States are most concentrated in Texas (reach ~60K), California (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Zanzibar fans also like?

Beyond Zanzibar itself, the audience over-indexes on Tanzania (32.73×), Luxury Store (43.29×), Luxury Shop (33.47×), and Dar es Salaam (102.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Zanzibar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Zanzibar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →