Kenya Audience in United States

Kenya logo

Kenya has an estimated audience of 5,211,029 people in United States. 52.6% are female, 47.4% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Urban Outfitters, Voter registration, Elsword, Boracay.

The average Kenya fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Urban Outfitters, Voter registration, with strongest over-indexing on Natural rubber (8.47× the country average). Demographically, the Kenya audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Kenya fans

Demographic split for Kenya audience in United States
MetricValue
Female52.6%
Male47.4%
Average age38.5
Estimated audience size5,211,029

Audience persona

The typical Kenya fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Kenya in United States
RegionReachAffinity
California569,9210.99×
Texas447,7611×
New York355,5071.22×
Florida341,9850.97×
Georgia240,1111.5×
Pennsylvania181,8761.04×
Illinois167,6870.97×
North Carolina166,1801.06×
Virginia162,1721.28×
Washington159,5681.53×
Ohio145,3060.91×
Massachusetts143,4941.4×
New Jersey140,0361.06×
Maryland135,9421.52×
Michigan113,6780.83×
Minnesota109,6731.47×
Arizona103,1440.97×
Missouri95,4001.14×
Tennessee90,5560.87×
Indiana83,2020.87×
Colorado76,0900.93×
Alabama72,1500.99×
South Carolina70,2290.9×
Oregon62,4051.04×
Wisconsin59,3590.76×
Louisiana52,2880.78×
Connecticut51,3820.98×
Kentucky50,8750.78×
Oklahoma45,4430.79×
Kansas45,3711.1×
Utah39,9100.86×
Washington, District of Columbia39,8652.55×
Iowa37,3630.87×
Nevada36,1910.72×
Mississippi33,5790.78×
Arkansas33,1090.77×
Nebraska23,1960.89×
Hawaii20,4230.91×
Idaho19,9370.76×
New Mexico19,9270.76×
New Hampshire19,0920.93×
Maine17,7130.95×
Delaware17,3641.21×
West Virginia16,5070.68×
Rhode Island14,8910.9×
Alaska10,6020.95×
Montana9,9040.69×
South Dakota9,6290.8×
North Dakota9,5030.89×
Vermont8,5670.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kenya audience
BrandAffinityCategory
Natural rubber8.47×Cars & Mobility
Urban Outfitters4.26×Shopping
Voter registration7.33×Politics & Society
Elsword20×Games
Boracay11.42×Travel & Leisure
Nationality2.44×Politics & Society
Pro-Ject4.08×Music & Radio
Islamism14.89×Politics & Society
Electrolyte3.43×Health
Public speaking2.86×Politics & Society
Bank account1.64×Business & Career
Staycation2.15×Home & Garden
JDSU1.73×Business & Career
John Havlicek8.13×Sports
Bully (2011 film)3.46×Movies & TV
Keene, New Hampshire9.05×Travel & Leisure
REC TEC Grills8.65×Sports
Noodle (Gorillaz)1.62×Music & Radio
Isla Holbox11.21×Travel & Leisure
Peru national football team5.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kenya audience
TraitClusterScore
PatriotismCONSERVATISM3.03
Risk AppetiteTHRILL2.77
Luxury OrientationPREMIUM2.53
Design AffinityPREMIUM1.94
Community OrientationOPEN1.45
LGBTQ+ IdentityOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Kenya
CountryShare
United States14.0%
India4.9%
United Kingdom4.1%

See Kenya audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Kenya have in United States?

Kenya has an estimated audience of 5,211,029 people in United States, concentrated in California and Texas.

What is the gender split and age of Kenya fans?

52.6% of Kenya fans are female, 47.4% are male, with an average age of 38.5 years.

Which brands do Kenya fans like most?

Kenya fans show strongest brand affinity for Natural rubber (8.47×), Urban Outfitters (4.26×), and Voter registration (7.33×) over the country average.

Where do Kenya fans live in United States?

Kenya fans in United States are most concentrated in California (reach 569,921), Texas (reach 447,761), and New York (reach 355,507). These three regions account for the largest share of the active audience.

What other brands do Kenya fans also like?

Beyond Kenya itself, the audience over-indexes on Urban Outfitters (4.26×), Voter registration (7.33×), Elsword (20×), and Boracay (11.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kenya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.