Rascasse Audience Intelligence

Kenya Audience in United States

A data profile of the people who buy, follow and care about Kenya in United States — modelled from more than twelve digital signal sources. Kenya has an estimated audience of 5,211,029 people in United States.

#74among Country in United States#436among POI in United States#550in Travel & Leisure

The average Kenya fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Google Drive, Nairobi, Hyatt, with strongest over-indexing on Google Drive (6.05× the country average).

Demographically, the Kenya audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kenya fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Google Drive.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kenya profile in United States.

Audience size
5.2M
in United States
Gender
52.6%♀
47.4% male
Age
38.5
average years
Country rank
#6429
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kenya fans

52.6% are female, 47.4% are male, average age 38.5.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Kenya audience in United States
MetricValue
Female52.6%
Male47.4%
Average age38.5
Estimated audience size5,211,029
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Kenya audience in United States
Age bracketShare%
16-1923%
20-2920%
30-3918%
40-4918%
50+22%
Fig. 04

Worldwide distribution

14.0%

of the worldwide Kenya audience comes from United States.

Worldwide audience distribution share by country for Kenya
CountryShare
United States14.0%
India4.9%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kenya audience in United States is strongest.

Fig. 05

Top regions by affinity

Kenya fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K2.27×
02Minnesota~100K1.47×
03Georgia~200K1.44×
04Washington~100K1.40×
05Maryland~100K1.40×
06Massachusetts~100K1.33×
07Virginia~200K1.24×
08Delaware~20K1.20×
09Missouri~90K1.12×
10Kansas~50K1.12×
11New York~300K1.10×
12North Carolina~200K1.02×
13Oregon~60K1.02×
14Pennsylvania~200K1.01×
15Alaska~10K1.01×
16North Dakota~10K1.01×
17Texas~500K1.00×
18Alabama~70K1.00×
19Vermont~9K1.00×
20Maine~20K0.99×
21New Jersey~100K0.98×
22Connecticut~50K0.97×
23New Hampshire~20K0.96×
24Nebraska~20K0.95×
25South Carolina~70K0.94×
26Hawaii~20K0.93×
27South Dakota~10K0.93×
28California~500K0.92×
29Illinois~200K0.92×
30Arizona~100K0.92×
31Iowa~40K0.91×
32Rhode Island~20K0.91×
33Indiana~90K0.90×
34Colorado~70K0.90×
35Florida~300K0.89×
36Utah~40K0.89×
37Ohio~100K0.88×
38Tennessee~90K0.84×
39Michigan~100K0.82×
40Wisconsin~60K0.82×
41Arkansas~40K0.82×
42Louisiana~50K0.81×
43Oklahoma~50K0.81×
44Mississippi~30K0.81×
45New Mexico~20K0.80×
46Idaho~20K0.80×
47Montana~10K0.80×
48Kentucky~50K0.78×
49West Virginia~20K0.74×
50Nevada~40K0.71×
Fig. 06

Affinity by region

Affinity by region — Kenya, United States
0.71×1.00×2.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kenya audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kenya audience
#·InterestCategoryAffinity×
01NairobiTravel & Leisure21.17×
02ZanzibarTravel & Leisure18.40×
03Amnesty InternationalPolitics & Society17.85×
04Human Rights WatchPolitics & Society17.85×
05Radisson HotelsTravel & Leisure17.74×
06Ethiopian AirlinesTravel & Leisure15.90×
07EasyJetTravel & Leisure15.18×
08RyanairTravel & Leisure11.91×
09Turkish AirlinesTravel & Leisure11.30×
10HyattTravel & Leisure9.10×
11LufthansaTravel & Leisure7.16×
12Qatar AirwaysTravel & Leisure6.14×
13Google DriveTechnology & Electronics6.05×
14Marriott Hotels & ResortsTravel & Leisure4.67×
15TrivagoTravel & Leisure4.63×
16Cardi BMusic & Radio2.83×
17InnovationBusiness & Career2.37×
18RadioTechnology & Electronics1.76×
19Mortgage loansBusiness & Career1.63×
20AirbnbTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kenya audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kenya audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.50×
Community OrientationOPEN1.70×
Design AffinityPREMIUM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kenya audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
CreativityOPEN0.99×
Sports ActivityPOWER1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kenya have in United States?

Kenya has an estimated audience of 5,211,029 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Kenya fans?

52.6% of Kenya fans are female, 47.4% are male, with an average age of 38.5 years.

03

Which brands do Kenya fans like most?

Kenya fans show strongest brand affinity for Google Drive (6.05×), Nairobi (21.17×), and Hyatt (9.1×) over the country average.

04

Where do Kenya fans live in United States?

Kenya fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Kenya fans also like?

Beyond Kenya itself, the audience over-indexes on Nairobi (21.17×), Hyatt (9.1×), Turkish Airlines (11.3×), and Marriott Hotels & Resorts (4.67×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Kenya. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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