Rascasse Audience Intelligence

Radisson Hotels Target Market in United States

A data profile of the people who buy, follow and care about Radisson Hotels in United States — modelled from more than twelve digital signal sources. Radisson Hotels has an estimated audience of 593,917 people in United States.

#78among Hotel in United States#3420among Brand in United States#2596in Travel & Leisure

The average Radisson Hotels fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Qatar Airways, Air France, British Airways, with strongest over-indexing on Qatar Airways (46.94× the country average).

Demographically, the Radisson Hotels audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Travelling, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Radisson Hotels fan in United States is more female, around 44.1 years old, with strong Travelling tendencies and a notable affinity for Qatar Airways.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radisson Hotels profile in United States.

Audience size
594K
in United States
Gender
55.6%♀
44.4% male
Age
44.1
average years
Country rank
#33022
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Radisson Hotels

55.6% are female, 44.4% are male, average age 44.1.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Radisson Hotels audience in United States
MetricValue
Female55.6%
Male44.4%
Average age44.1
Estimated audience size593,917
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Radisson Hotels audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4925%
50+31%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Radisson Hotels audience comes from United States.

Worldwide audience distribution share by country for Radisson Hotels
CountryShare
India20.7%
United States9.1%
China8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radisson Hotels audience in United States is strongest.

Fig. 05

Top regions by affinity

Radisson Hotels customers by region in United States
#RegionReachAffinity×
01North Dakota~3K2.30×
02Utah~10K2.25×
03Kentucky~20K2.21×
04Michigan~30K1.99×
05Minnesota~10K1.45×
06Ohio~30K1.39×
07Pennsylvania~30K1.38×
08Kansas~7K1.37×
09Iowa~7K1.33×
10Wisconsin~10K1.31×
11Colorado~10K1.14×
12Missouri~10K1.13×
13New York~40K1.11×
14Indiana~10K1.11×
15Arizona~10K1.09×
16Washington, District of Columbia~2K1.03×
17Illinois~20K0.99×
18New Jersey~10K0.97×
19Oregon~7K0.95×
20Virginia~10K0.94×
21South Dakota~1K0.94×
22Washington~10K0.93×
23Florida~40K0.91×
24Maryland~9K0.91×
25Vermont<1K0.91×
26Georgia~20K0.90×
27New Hampshire~2K0.90×
28Alaska~1K0.90×
29Montana~1K0.89×
30Arkansas~4K0.88×
31Delaware~1K0.88×
32Rhode Island~2K0.86×
33Tennessee~10K0.84×
34Idaho~3K0.84×
35West Virginia~2K0.84×
36Nebraska~3K0.83×
37New Mexico~3K0.83×
38Hawaii~2K0.83×
39Texas~40K0.82×
40Maine~2K0.82×
41Oklahoma~5K0.81×
42Nevada~5K0.79×
43California~50K0.78×
44Mississippi~4K0.78×
45Connecticut~5K0.75×
46North Carolina~10K0.74×
47Louisiana~6K0.74×
48South Carolina~7K0.73×
49Massachusetts~9K0.72×
50Alabama~6K0.72×
Fig. 06

Affinity by region

Affinity by region — Radisson Hotels, United States
0.72×1.00×2.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radisson Hotels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radisson Hotels audience
#·InterestCategoryAffinity×
01Safari lodgeTravel & Leisure78.63×
02qantas airwaysTravel & Leisure71.73×
03City SightseeingTravel & Leisure69.46×
04Omni Hotels & ResortsTravel & Leisure54.54×
05Etihad AirwaysTravel & Leisure49.07×
06Qatar AirwaysTravel & Leisure46.94×
07Aer LingusTravel & Leisure45.23×
08Air FranceTravel & Leisure42.73×
09Japan AirlinesTravel & Leisure35.27×
10Turkish AirlinesTravel & Leisure34.99×
11Wyndham Hotels & ResortsTravel & Leisure32.01×
12British AirwaysTravel & Leisure31.39×
13Vietnamese languagePolitics & Society30.00×
14South AfricaTravel & Leisure17.41×
15SydneyTravel & Leisure16.00×
16CanberraTravel & Leisure15.85×
17New ZealandTravel & Leisure15.56×
18Travel AdventuresTravel & Leisure12.14×
19Alaska AirlinesTravel & Leisure11.83×
20JetBlueTravel & Leisure11.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radisson Hotels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radisson Hotels audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL9.35×
Quality AwarenessPREMIUM4.95×
Career OrientationPOWER2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radisson Hotels audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
Social Media UsageJOY1.14×
Early Adopter MentalityPOWER1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Radisson Hotels's target market in United States?

Radisson Hotels's target market in United States covers an estimated 593,917 people, concentrated in California and Texas.

02

What is the gender split and age of Radisson Hotels customers?

55.6% of the Radisson Hotels audience are female, 44.4% are male, with an average age of 44.1 years.

03

Which brands do Radisson Hotels fans like most?

Radisson Hotels fans show strongest brand affinity for Qatar Airways (46.94×), Air France (42.73×), and British Airways (31.39×) over the country average.

04

Where do Radisson Hotels fans live in United States?

Radisson Hotels fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Radisson Hotels fans also like?

Beyond Radisson Hotels itself, the audience over-indexes on Air France (42.73×), British Airways (31.39×), Travel Adventures (12.14×), and Turkish Airlines (34.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Radisson Hotels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Radisson Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →