Radisson Hotels Audience in United States

Radisson Hotels logo

Radisson Hotels has an estimated audience of 605,020 people in United States. 55.6% are female, 44.4% are male, average age 44.1. Top regions: California, Texas, Michigan. Top brand affinities: Qatar Airways, Air France, British Airways, Turkish Airlines, Travel Adventures.

The average Radisson Hotels fan in United States is 44.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Qatar Airways, Air France, British Airways, with strongest over-indexing on Qatar Airways (46.94× the country average). Demographically, the Radisson Hotels audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

Demographics of Radisson Hotels fans

Demographic split for Radisson Hotels audience in United States
MetricValue
Female55.6%
Male44.4%
Average age44.1
Estimated audience size605,020

Audience persona

The typical Radisson Hotels fan in United States is more female, around 44.1 years old, with strong Design Affinity tendencies and a notable affinity for Qatar Airways.

Top regions in United States

Top regions ranked by reach for Radisson Hotels in United States
RegionReachAffinity
California52,5280.79×
Texas50,1030.96×
Michigan39,8292.52×
New York39,3421.16×
Florida30,6960.75×
Ohio28,1781.51×
Pennsylvania27,5961.35×
Illinois22,6861.13×
Kentucky17,0132.24×
Georgia15,8370.85×
New Jersey13,7700.89×
Arizona13,6791.11×
North Carolina13,5280.74×
Minnesota13,4931.56×
Virginia13,0470.89×
Indiana12,9431.17×
Wisconsin12,7831.4×
Utah12,5832.32×
Washington12,4811.03×
Colorado10,9741.15×
Tennessee9,6390.79×
Missouri9,2800.95×
Maryland9,0890.87×
Kansas8,4351.77×
Massachusetts8,2190.69×
Oregon6,9761.01×
Iowa6,7641.36×
Oklahoma6,4140.95×
South Carolina5,1920.57×
Alabama4,7680.56×
Louisiana4,5630.58×
Nevada4,1250.7×
Arkansas3,8920.78×
North Dakota3,3252.67×
Connecticut3,3160.55×
Rhode Island2,6231.36×
Mississippi2,3960.48×
Nebraska2,1440.71×
Washington, District of Columbia2,0251.11×
New Mexico1,7800.59×
Idaho1,7350.57×
West Virginia1,6390.58×
New Hampshire1,5810.66×
Hawaii1,4810.57×
Montana1,0780.64×
South Dakota1,0120.72×
Delaware9970.6×
Maine9060.42×
Alaska6580.51×
Wyoming5820.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Radisson Hotels audience
BrandAffinityCategory
Qatar Airways46.94×Travel & Leisure
Air France42.73×Travel & Leisure
British Airways31.39×Travel & Leisure
Turkish Airlines34.99×Travel & Leisure
Travel Adventures12.14×Travel & Leisure
Sydney16×Travel & Leisure
Safari lodge78.63×Travel & Leisure
Aer Lingus45.23×Travel & Leisure
City Sightseeing69.46×Travel & Leisure
New Zealand15.56×Travel & Leisure
South Africa17.41×Travel & Leisure
Etihad Airways49.07×Travel & Leisure
Omni Hotels & Resorts54.54×Travel & Leisure
Canberra15.85×Travel & Leisure
Japan Airlines35.27×Travel & Leisure
JetBlue11.23×Travel & Leisure
Alaska Airlines11.83×Travel & Leisure
Wyndham Hotels & Resorts32.01×Travel & Leisure
Vietnamese language30×Politics & Society
Best Western21.3×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Radisson Hotels audience
TraitClusterScore
Design AffinityPREMIUM2.24
TravellingTHRILL2.14
Luxury OrientationPREMIUM1.93
Family OrientationCONSERVATISM1.7
Quality AwarenessPREMIUM1.62
Price SensitivityPREMIUM1.52

Worldwide distribution

Worldwide audience distribution share by country for Radisson Hotels
CountryShare
India21.5%
United States9.6%
China9.2%

See Radisson Hotels audiences in other countries

More Hotel audiences in United States

Frequently asked questions

How many fans does Radisson Hotels have in United States?

Radisson Hotels has an estimated audience of 605,020 people in United States, concentrated in California and Texas.

What is the gender split and age of Radisson Hotels fans?

55.6% of Radisson Hotels fans are female, 44.4% are male, with an average age of 44.1 years.

Which brands do Radisson Hotels fans like most?

Radisson Hotels fans show strongest brand affinity for Qatar Airways (46.94×), Air France (42.73×), and British Airways (31.39×) over the country average.

Where do Radisson Hotels fans live in United States?

Radisson Hotels fans in United States are most concentrated in California (reach 52,528), Texas (reach 50,103), and Michigan (reach 39,829). These three regions account for the largest share of the active audience.

What other brands do Radisson Hotels fans also like?

Beyond Radisson Hotels itself, the audience over-indexes on Air France (42.73×), British Airways (31.39×), Turkish Airlines (34.99×), and Travel Adventures (12.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Radisson Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.