Vietnamese language Audience in United States
Vietnamese language has an estimated audience of 2,465,013 people in United States. 51.2% are female, 48.8% are male, average age 43.3. Top brand affinities: Meals on Wheels, Chromebook, Minnesota, Emperor Entertainment Group, Islamism.
Top brand affinities include Meals on Wheels, Chromebook, Minnesota, with strongest over-indexing on Meals on Wheels (20× the country average). Demographically, the Vietnamese language audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Vietnamese language fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 43.3 |
| Estimated audience size | 2,465,013 |
Audience persona
The typical Vietnamese language fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Meals on Wheels.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Meals on Wheels | 20× | Food & Beverages |
| Chromebook | 11.68× | Technology & Electronics |
| Minnesota | 3.27× | Travel & Leisure |
| Emperor Entertainment Group | 18.52× | Business & Career |
| Islamism | 19.69× | Politics & Society |
| Exelon | 21.53× | Home & Garden |
| Cam Ward | 4.49× | Sports |
| Urban Outfitters | 2.15× | Shopping |
| Natural rubber | 2.16× | Cars & Mobility |
| Kendra Scott | 3.04× | Fashion & Accessoires |
| The Fillmore | 13.12× | Music & Radio |
| Sears | 3.06× | Shopping |
| Jesse Plemons | 2.51× | Movies & TV |
| Filmweb | 19.81× | Movies & TV |
| UK garage | 3.59× | Music & Radio |
| Bull Terrier (Miniature) | 20× | Pets & Animals |
| Wikia | 1.94× | Internet & Social Media |
| Public speaking | 2.22× | Politics & Society |
| Cachorros | 6.96× | Pets & Animals |
| Cachorros | 6.9× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Spirituality | BALANCE | 1.5 |
| Travelling | THRILL | 1.47 |
| Extroversion | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 31.3% |
| United States | 10.5% |
| Philippines | 6.9% |
See Vietnamese language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vietnamese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.