Rascasse Audience Intelligence

Vietnamese language Audience in United States

A data profile of the people who buy, follow and care about Vietnamese language in United States — modelled from more than twelve digital signal sources. Vietnamese language has an estimated audience of 2,465,013 people in United States.

#32among Language in United States#5664among Topic in United States#776in Politics & Society

The average Vietnamese language fan in United States is 43.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include North Korea, Cambodia, Mongolia, with strongest over-indexing on North Korea (18.98× the country average).

Demographically, the Vietnamese language audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vietnamese language fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for North Korea.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnamese language profile in United States.

Audience size
2.5M
in United States
Gender
51.2%♀
48.8% male
Age
43.3
average years
Country rank
#12040
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnamese language fans

51.2% are female, 48.8% are male, average age 43.3.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Vietnamese language audience in United States
MetricValue
Female51.2%
Male48.8%
Average age43.3
Estimated audience size2,465,013
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Vietnamese language audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3915%
40-4921%
50+34%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Vietnamese language audience comes from United States.

Worldwide audience distribution share by country for Vietnamese language
CountryShare
Vietnam31.3%
United States10.5%
Philippines6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnamese language audience in United States is strongest.

Fig. 05

Top regions by affinity

Vietnamese language fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.58×
02California~400K1.39×
03Washington~70K1.34×
04Georgia~100K1.32×
05Virginia~80K1.31×
06Hawaii~10K1.20×
07Massachusetts~60K1.16×
08Oregon~30K1.14×
09Oklahoma~30K1.13×
10North Carolina~80K1.11×
11Louisiana~30K1.10×
12Nebraska~10K1.10×
13Maryland~50K1.08×
14Minnesota~40K1.08×
15Arizona~50K1.06×
16Indiana~50K1.05×
17Illinois~80K1.03×
18Nevada~20K1.03×
19Utah~20K1.02×
20Kansas~20K1.02×
21South Carolina~40K1.01×
22Pennsylvania~80K1.00×
23Missouri~40K1.00×
24Colorado~40K1.00×
25Iowa~20K0.99×
26Arkansas~20K0.99×
27Alaska~5K0.99×
28Washington, District of Columbia~7K0.98×
29Vermont~4K0.98×
30Alabama~30K0.97×
31Kentucky~30K0.96×
32Delaware~7K0.96×
33North Dakota~5K0.96×
34Mississippi~20K0.95×
35South Dakota~5K0.95×
36New Mexico~10K0.94×
37Florida~200K0.93×
38Maine~8K0.93×
39Rhode Island~7K0.93×
40New Jersey~60K0.92×
41Tennessee~50K0.92×
42Connecticut~20K0.92×
43New Hampshire~9K0.92×
44Idaho~10K0.91×
45West Virginia~10K0.91×
46Montana~6K0.91×
47Michigan~60K0.88×
48Wisconsin~30K0.88×
49New York~100K0.87×
50Ohio~60K0.81×
Fig. 06

Affinity by region

Affinity by region — Vietnamese language, United States
0.81×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnamese language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnamese language audience
#·InterestCategoryAffinity×
01Radisson HotelsTravel & Leisure30.00×
02CambodiaTravel & Leisure21.90×
03Vietnam AirlinesTravel & Leisure20.00×
04ConfucianismPolitics & Society20.00×
05Czech RepublicTravel & Leisure19.18×
06North KoreaTravel & Leisure18.98×
07Turkish AirlinesTravel & Leisure17.86×
08Da NangTravel & Leisure15.87×
09Sarah PaulsonMovies & TV15.67×
10MongoliaTravel & Leisure13.30×
11HanoiTravel & Leisure12.37×
12VietnamTravel & Leisure12.35×
13MalaysiaTravel & Leisure11.07×
14Group buyingShopping8.23×
15BuddhismHealth6.96×
16SingaporeTravel & Leisure6.27×
17New ZealandTravel & Leisure4.49×
18UniqloShopping4.33×
19DiaryKids & Family3.91×
20Google FlightsTravel & Leisure2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnamese language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnamese language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.71×
SpiritualityBALANCE2.22×
TravellingTHRILL1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnamese language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Pet OwnershipJOY0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnamese language have in United States?

Vietnamese language has an estimated audience of 2,465,013 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vietnamese language fans?

51.2% of Vietnamese language fans are female, 48.8% are male, with an average age of 43.3 years.

03

Which brands do Vietnamese language fans like most?

Vietnamese language fans show strongest brand affinity for North Korea (18.98×), Cambodia (21.9×), and Mongolia (13.3×) over the country average.

04

Where do Vietnamese language fans live in United States?

Vietnamese language fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnamese language fans also like?

Beyond Vietnamese language itself, the audience over-indexes on Cambodia (21.9×), Mongolia (13.3×), Czech Republic (19.18×), and Turkish Airlines (17.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Vietnamese language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Vietnamese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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