Vietnamese language Audience in United States
Vietnamese language has an estimated audience of 2,465,013 people in United States. 51.2% are female, 48.8% are male, average age 43.3. Top brand affinities: North Korea, Cambodia, Hanoi, Mongolia, Turkish Airlines.
Top brand affinities include North Korea, Cambodia, Hanoi, with strongest over-indexing on North Korea (15.75× the country average). Demographically, the Vietnamese language audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Vietnamese language fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 43.3 |
| Estimated audience size | 2,465,013 |
Audience persona
The typical Vietnamese language fan in United States is balanced, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for North Korea.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| North Korea | 15.75× | Travel & Leisure |
| Cambodia | 21.53× | Travel & Leisure |
| Hanoi | 26.78× | Travel & Leisure |
| Mongolia | 12.07× | Travel & Leisure |
| Turkish Airlines | 17.82× | Travel & Leisure |
| Da Nang | 27.41× | Travel & Leisure |
| Malaysia | 11.4× | Travel & Leisure |
| Vietnam | 11.9× | Travel & Leisure |
| Group buying | 14.63× | Shopping |
| Czech Republic | 15.07× | Travel & Leisure |
| Sarah Paulson | 13.12× | Movies & TV |
| Low-cost carrier | 10.15× | Travel & Leisure |
| Nordstrom rack | 2.73× | Fashion & Accessoires |
| Vietnam Airlines | 20× | Travel & Leisure |
| Pakistan | 5.39× | Travel & Leisure |
| Hobby Lobby | 2.05× | Home & Garden |
| Confucianism | 20× | Politics & Society |
| Thailand | 4.59× | Travel & Leisure |
| Radisson Hotels | 19.69× | Travel & Leisure |
| Singapore | 5.81× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.84 |
| Spirituality | BALANCE | 1.5 |
| Travelling | THRILL | 1.47 |
| Extroversion | THRILL | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 31.3% |
| United States | 10.5% |
| Philippines | 6.9% |
See Vietnamese language audiences in other countries
More Language audiences in United States
- Spanish language (30,015,718)
- Japanese language (18,484,801)
- English language (17,453,632)
- Ancient Greek (15,507,854)
- Italian language (10,170,199)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vietnamese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.