Vietnamese language Audience in Germany
Vietnamese language has an estimated audience of 258,432 people in Germany. 55.2% are female, 44.8% are male, average age 40.0. Top brand affinities: Anton Corbijn, Icon (magazine), Pillow, Évian-les-Bains, Tifo.
Top brand affinities include Anton Corbijn, Icon (magazine), Pillow, with strongest over-indexing on Anton Corbijn (24.04× the country average). Demographically, the Vietnamese language audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Vietnamese language fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 40.0 |
| Estimated audience size | 258,432 |
Audience persona
The typical Vietnamese language fan in Germany is more female, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for Anton Corbijn.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Anton Corbijn | 24.04× | Arts & Culture |
| Icon (magazine) | 4.01× | Arts & Culture |
| Pillow | 2.14× | Home & Garden |
| Évian-les-Bains | 20.88× | Travel & Leisure |
| Tifo | 9.42× | Sports |
| Cachorros | 11.7× | Pets & Animals |
| Stradivarius | 1.97× | Shopping |
| Exelon | 22.17× | Home & Garden |
| Urban horticulture | 1.91× | Home & Garden |
| Medieval fantasy | 11.77× | Literature |
| Pantsuit | 6.94× | Fashion & Accessoires |
| Tulkarm | 11.25× | Travel & Leisure |
| Christmas Gift | 1.51× | Kids & Family |
| Gudrun Sjödén | 2.7× | Fashion & Accessoires |
| Este, Veneto | 2.04× | Travel & Leisure |
| The Hunt (2012 film) | 3.24× | Movies & TV |
| Corona (band) | 1.77× | Music & Radio |
| Google Wallet | 3.81× | Technology & Electronics |
| Volvo V60 | 3.35× | Cars & Mobility |
| Private Jets | 4.79× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.95 |
| Tradition | CONSERVATISM | 1.68 |
| Convenience Orientation | PREMIUM | 1.42 |
| Pet Ownership | JOY | 1.31 |
| Travelling | THRILL | 1.28 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 31.3% |
| United States | 10.5% |
| Philippines | 6.9% |
See Vietnamese language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vietnamese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.