Rascasse Audience Intelligence

Vietnamese language Audience in Germany

A data profile of the people who buy, follow and care about Vietnamese language in Germany — modelled from more than twelve digital signal sources. Vietnamese language has an estimated audience of 258,432 people in Germany.

#60among Language in Germany#6619among Topic in Germany#963in Politics & Society

The average Vietnamese language fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin.

Top brand affinities include FPT Group, VietJet Air, Mongolia, with strongest over-indexing on FPT Group (174.84× the country average).

Demographically, the Vietnamese language audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vietnamese language fan in Germany is more female, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for FPT Group.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vietnamese language profile in Germany.

Audience size
258K
in Germany
Gender
55.2%♀
44.8% male
Age
40.0
average years
Country rank
#19233
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vietnamese language fans

55.2% are female, 44.8% are male, average age 40.0.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Vietnamese language audience in Germany
MetricValue
Female55.2%
Male44.8%
Average age40.0
Estimated audience size258,432
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Vietnamese language audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Vietnamese language audience comes from Germany.

Worldwide audience distribution share by country for Vietnamese language
CountryShare
Vietnam31.3%
United States10.5%
Philippines6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vietnamese language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vietnamese language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K3.26×
02Hamburg~10K1.83×
03Sachsen~10K1.16×
04Bayern~50K1.12×
05Bremen~2K1.01×
06Hessen~20K0.93×
07Nordrhein-Westfalen~50K0.86×
08Baden-Württemberg~30K0.86×
09Brandenburg~7K0.85×
10Saarland~3K0.83×
11Thüringen~5K0.79×
12Sachsen-Anhalt~5K0.76×
13Mecklenburg-Vorpommern~4K0.73×
14Schleswig-Holstein~6K0.70×
15Niedersachsen~20K0.69×
16Rheinland-Pfalz~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Vietnamese language, Germany
0.68×1.00×3.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vietnamese language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vietnamese language audience
#·InterestCategoryAffinity×
01FPT GroupTechnology & Electronics174.84×
02VietJet AirTravel & Leisure78.48×
03CambodiaTravel & Leisure30.25×
04Da NangTravel & Leisure29.96×
05MongoliaTravel & Leisure28.13×
06HanoiTravel & Leisure24.28×
07Fruit saladFood & Beverages22.38×
08ViberInternet & Social Media20.37×
09VietnamTravel & Leisure15.17×
10MalaysiaTravel & Leisure14.74×
11SingaporeTravel & Leisure12.70×
12Mila KunisMovies & TV11.91×
13BuddhismHealth11.10×
14DiaryKids & Family9.10×
15DreamHealth8.88×
16NatureHome & Garden5.44×
17German languagePolitics & Society4.97×
18FamilyKids & Family4.21×
19VacationsTravel & Leisure3.77×
20GermanyTravel & Leisure2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vietnamese language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vietnamese language audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.48×
Convenience OrientationPREMIUM2.21×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vietnamese language audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
DIY MentalityTHRILL0.74×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vietnamese language have in Germany?

Vietnamese language has an estimated audience of 258,432 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vietnamese language fans?

55.2% of Vietnamese language fans are female, 44.8% are male, with an average age of 40.0 years.

03

Which brands do Vietnamese language fans like most?

Vietnamese language fans show strongest brand affinity for FPT Group (174.84×), VietJet Air (78.48×), and Mongolia (28.13×) over the country average.

04

Where do Vietnamese language fans live in Germany?

Vietnamese language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~50K), and Berlin (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Vietnamese language fans also like?

Beyond Vietnamese language itself, the audience over-indexes on VietJet Air (78.48×), Mongolia (28.13×), Nature (5.44×), and Cambodia (30.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Vietnamese language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vietnamese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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