Vietnamese language Audience in Germany
Vietnamese language has an estimated audience of 258,432 people in Germany. 55.2% are female, 44.8% are male, average age 40.0. Top brand affinities: VietJet Air, FPT Group, Da Nang, Viber, Singapore Changi Airport.
Top brand affinities include VietJet Air, FPT Group, Da Nang, with strongest over-indexing on VietJet Air (104.37× the country average). Demographically, the Vietnamese language audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Spirituality, Tradition.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Vietnamese language fans
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 40.0 |
| Estimated audience size | 258,432 |
Audience persona
The typical Vietnamese language fan in Germany is more female, around 40.0 years old, with strong Spirituality tendencies and a notable affinity for VietJet Air.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| VietJet Air | 104.37× | Travel & Leisure |
| FPT Group | 159.62× | Technology & Electronics |
| Da Nang | 67.42× | Travel & Leisure |
| Viber | 32.79× | Internet & Social Media |
| Singapore Changi Airport | 64.36× | Travel & Leisure |
| Mongolia | 24.73× | Travel & Leisure |
| Country rap | 14.49× | Music & Radio |
| Satire | 8.81× | Literature |
| Hanoi | 27.69× | Travel & Leisure |
| Fruit salad | 21.87× | Food & Beverages |
| Johor Darul Ta'zim F.C. | 101.41× | Sports |
| Cambodia | 22.17× | Travel & Leisure |
| North Korea | 15.47× | Travel & Leisure |
| International English Language Testing System | 11.21× | Business & Career |
| Malaysia | 10.49× | Travel & Leisure |
| Korean drama | 9.65× | Movies & TV |
| Mid-Autumn Festival | 24.04× | Travel & Leisure |
| Mila Kunis | 10.6× | Movies & TV |
| Corset | 10.1× | Fashion & Accessoires |
| Vietnam | 12.07× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.95 |
| Tradition | CONSERVATISM | 1.68 |
| Convenience Orientation | PREMIUM | 1.42 |
| Pet Ownership | JOY | 1.31 |
| Travelling | THRILL | 1.28 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 31.3% |
| United States | 10.5% |
| Philippines | 6.9% |
See Vietnamese language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vietnamese language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.