Rascasse Audience Intelligence

Fruit salad Audience in Germany

A data profile of the people who buy, follow and care about Fruit salad in Germany — modelled from more than twelve digital signal sources. Fruit salad has an estimated audience of 579,635 people in Germany.

#32among Sweet in Germany#4323among Topic in Germany#492in Food & Beverages

The average Fruit salad fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Dinner theater, Food court, Adana kebabı, with strongest over-indexing on Dinner theater (88.62× the country average).

Demographically, the Fruit salad audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fruit salad fan in Germany is more female, around 41.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Dinner theater.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fruit salad profile in Germany.

Audience size
580K
in Germany
Gender
67.2%♀
32.8% male
Age
41.5
average years
Country rank
#10406
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fruit salad fans

67.2% are female, 32.8% are male, average age 41.5.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Fruit salad audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age41.5
Estimated audience size579,635
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Fruit salad audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3918%
40-4921%
50+28%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Fruit salad audience comes from Germany.

Worldwide audience distribution share by country for Fruit salad
CountryShare
United States15.3%
Japan9.4%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fruit salad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fruit salad fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.29×
02Bayern~100K1.23×
03Thüringen~20K1.18×
04Rheinland-Pfalz~30K1.14×
05Sachsen-Anhalt~20K1.11×
06Sachsen~30K1.07×
07Saarland~8K1.07×
08Niedersachsen~60K1.01×
09Brandenburg~20K0.97×
10Mecklenburg-Vorpommern~10K0.92×
11Nordrhein-Westfalen~100K0.91×
12Schleswig-Holstein~20K0.91×
13Hessen~40K0.88×
14Hamburg~10K0.83×
15Bremen~4K0.83×
16Berlin~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Fruit salad, Germany
0.73×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fruit salad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fruit salad audience
#·InterestCategoryAffinity×
01Food courtFood & Beverages90.00×
02Dinner theaterFood & Beverages88.62×
03Prezzo (restaurant)Food & Beverages67.69×
04Adana kebabıFood & Beverages45.33×
05Vietnamese languagePolitics & Society22.38×
06Cash and carry (wholesale)Shopping16.76×
07Syria TVMovies & TV15.77×
08Leaf vegetableFood & Beverages11.59×
09HandelshofShopping10.57×
10CountertopHome & Garden6.55×
11Business marketingBusiness & Career5.52×
12HennaHome & Garden5.33×
13Grocery storeFood & Beverages5.30×
14KitchenwareHome & Garden4.58×
15FamilaShopping4.39×
16SubwayFood & Beverages3.52×
17CookbookFood & Beverages3.23×
18Local foodFood & Beverages2.98×
19Living roomHome & Garden2.73×
20Burger KingFood & Beverages2.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fruit salad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fruit salad audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.96×
IndulgenceJOY1.91×
Design AffinityPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fruit salad audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.63×
Need for SecurityCONSERVATISM0.93×
SpiritualityBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fruit salad have in Germany?

Fruit salad has an estimated audience of 579,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fruit salad fans?

67.2% of Fruit salad fans are female, 32.8% are male, with an average age of 41.5 years.

03

Which brands do Fruit salad fans like most?

Fruit salad fans show strongest brand affinity for Dinner theater (88.62×), Food court (90×), and Adana kebabı (45.33×) over the country average.

04

Where do Fruit salad fans live in Germany?

Fruit salad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fruit salad fans also like?

Beyond Fruit salad itself, the audience over-indexes on Food court (90×), Adana kebabı (45.33×), Vietnamese language (22.38×), and Countertop (6.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Fruit salad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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