Fruit salad Audience in Germany

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Fruit salad has an estimated audience of 579,635 people in Germany. 67.2% are female, 32.8% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dinner theater, Food court, Adana kebabı, Vietnamese language, Countertop.

The average Fruit salad fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dinner theater, Food court, Adana kebabı, with strongest over-indexing on Dinner theater (88.62× the country average). Demographically, the Fruit salad audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Healthy Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Fruit salad fans

Demographic split for Fruit salad audience in Germany
MetricValue
Female67.2%
Male32.8%
Average age41.5
Estimated audience size579,635

Audience persona

The typical Fruit salad fan in Germany is more female, around 41.5 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dinner theater.

Top regions in Germany

Top regions ranked by reach for Fruit salad in Germany
RegionReachAffinity
Nordrhein-Westfalen119,1870.94×
Bayern116,0331.25×
Baden-Württemberg103,0561.3×
Niedersachsen58,2931.04×
Hessen38,8800.88×
Rheinland-Pfalz33,7791.16×
Sachsen30,1661.06×
Berlin19,2210.74×
Schleswig-Holstein18,9560.91×
Brandenburg17,4590.97×
Thüringen17,2341.17×
Sachsen-Anhalt16,1741.08×
Hamburg11,2130.86×
Mecklenburg-Vorpommern9,7150.88×
Saarland7,2921.02×
Bremen3,6990.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fruit salad audience
BrandAffinityCategory
Dinner theater88.62×Food & Beverages
Food court90×Food & Beverages
Adana kebabı45.33×Food & Beverages
Vietnamese language22.38×Politics & Society
Countertop6.55×Home & Garden
Kitchenware4.58×Home & Garden
Grocery store5.3×Food & Beverages
Syria TV15.77×Movies & TV
Famila4.39×Shopping
Burger King2.61×Food & Beverages
Business marketing5.52×Business & Career
Leaf vegetable11.59×Food & Beverages
Prezzo (restaurant)67.69×Food & Beverages
Cash and carry (wholesale)16.76×Shopping
Subway3.52×Food & Beverages
Cookbook3.23×Food & Beverages
Living room2.73×Home & Garden
Local food2.98×Food & Beverages
Henna5.33×Home & Garden
Dining room3.81×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fruit salad audience
TraitClusterScore
Healthy LifestyleBALANCE3.34
SustainabilityBALANCE2.24
DIY MentalityTHRILL2.22
Design AffinityPREMIUM2.08
Quality AwarenessPREMIUM1.81
Family OrientationCONSERVATISM1.56

Worldwide distribution

Worldwide audience distribution share by country for Fruit salad
CountryShare
United States15.3%
Japan9.4%
Brazil6.1%

See Fruit salad audiences in other countries

More Sweet audiences in Germany

Frequently asked questions

How many fans does Fruit salad have in Germany?

Fruit salad has an estimated audience of 579,635 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Fruit salad fans?

67.2% of Fruit salad fans are female, 32.8% are male, with an average age of 41.5 years.

Which brands do Fruit salad fans like most?

Fruit salad fans show strongest brand affinity for Dinner theater (88.62×), Food court (90×), and Adana kebabı (45.33×) over the country average.

Where do Fruit salad fans live in Germany?

Fruit salad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 119,187), Bayern (reach 116,033), and Baden-Württemberg (reach 103,056). These three regions account for the largest share of the active audience.

What other brands do Fruit salad fans also like?

Beyond Fruit salad itself, the audience over-indexes on Food court (90×), Adana kebabı (45.33×), Vietnamese language (22.38×), and Countertop (6.55×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fruit salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.