Cash and carry (wholesale) Audience in Germany
Cash and carry (wholesale) has an estimated audience of 256,818 people in Germany. 50.7% are female, 49.3% are male, average age 45.0. Top regions: Rheinland-Pfalz, Nordrhein-Westfalen, Bayern. Top brand affinities: Handelshof, Associated Wholesale Grocers, Wholesale and Retail (constituency), Costco, AutoScout24.
The average Cash and carry (wholesale) fan in Germany is 45.0 years old, balanced, and lives primarily in Rheinland-Pfalz. The audience is concentrated in Rheinland-Pfalz, Nordrhein-Westfalen, Bayern. Top brand affinities include Handelshof, Associated Wholesale Grocers, Wholesale and Retail (constituency), with strongest over-indexing on Handelshof (80.46× the country average). Demographically, the Cash and carry (wholesale) audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Community Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Cash and carry (wholesale) fans
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 45.0 |
| Estimated audience size | 256,818 |
Audience persona
The typical Cash and carry (wholesale) fan in Germany is balanced, around 45.0 years old, with strong Community Orientation tendencies and a notable affinity for Handelshof.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Rheinland-Pfalz | 64,692 | 5.03× |
| Nordrhein-Westfalen | 42,047 | 0.75× |
| Bayern | 28,360 | 0.69× |
| Baden-Württemberg | 26,999 | 0.77× |
| Hessen | 19,835 | 1.01× |
| Niedersachsen | 16,518 | 0.66× |
| Saarland | 7,677 | 2.43× |
| Berlin | 7,330 | 0.64× |
| Sachsen | 6,670 | 0.53× |
| Schleswig-Holstein | 4,937 | 0.54× |
| Hamburg | 4,216 | 0.73× |
| Brandenburg | 3,980 | 0.5× |
| Sachsen-Anhalt | 2,564 | 0.39× |
| Thüringen | 2,442 | 0.37× |
| Mecklenburg-Vorpommern | 1,804 | 0.37× |
| Bremen | 1,320 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Handelshof | 80.46× | Shopping |
| Associated Wholesale Grocers | 72.32× | Shopping |
| Wholesale and Retail (constituency) | 95.33× | Fashion & Accessoires |
| Costco | 14.19× | Shopping |
| AutoScout24 | 2.92× | Cars & Mobility |
| Fenerbahçe Men's Basketball | 4.61× | Sports |
| Kaufland | 2.37× | Shopping |
| Alibaba.com | 9.9× | Shopping |
| Netto Marken-Discount | 2.13× | Shopping |
| Corinna Harfouch | 9.89× | Movies & TV |
| Aral AG | 2.31× | Cars & Mobility |
| International trade | 6.16× | Business & Career |
| Galatasaray S.K. | 2.38× | Sports |
| Discount stores | 1.65× | Shopping |
| Rossmann | 2.05× | Shopping |
| Astrid Lindgren | 7.15× | Literature |
| REWE | 1.74× | Shopping |
| Wholesale | 3.86× | Fashion & Accessoires |
| Import | 6.01× | Business & Career |
| EBay | 1.74× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.49 |
| Urban Lifestyle | OPEN | 1.37 |
| DIY Mentality | THRILL | 1.35 |
| Convenience Orientation | PREMIUM | 1.3 |
| Tradition | CONSERVATISM | 1.27 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 19.6% |
| United States | 8.2% |
| Greece | 7.4% |
See Cash and carry (wholesale) audiences in other countries
- Cash and carry (wholesale) — United States
- Cash and carry (wholesale) — United Kingdom
- Cash and carry (wholesale) — France
- Cash and carry (wholesale) — Italy
- Cash and carry (wholesale) — Spain
- Cash and carry (wholesale) — Brazil
- Cash and carry (wholesale) — Japan
- Cash and carry (wholesale) — South Korea
- Cash and carry (wholesale) — India
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Cash and carry (wholesale) have in Germany?
Cash and carry (wholesale) has an estimated audience of 256,818 people in Germany, concentrated in Rheinland-Pfalz and Nordrhein-Westfalen.
What is the gender split and age of Cash and carry (wholesale) fans?
50.7% of Cash and carry (wholesale) fans are female, 49.3% are male, with an average age of 45.0 years.
Which brands do Cash and carry (wholesale) fans like most?
Cash and carry (wholesale) fans show strongest brand affinity for Handelshof (80.46×), Associated Wholesale Grocers (72.32×), and Wholesale and Retail (constituency) (95.33×) over the country average.
Where do Cash and carry (wholesale) fans live in Germany?
Cash and carry (wholesale) fans in Germany are most concentrated in Rheinland-Pfalz (reach 64,692), Nordrhein-Westfalen (reach 42,047), and Bayern (reach 28,360). These three regions account for the largest share of the active audience.
What other brands do Cash and carry (wholesale) fans also like?
Beyond Cash and carry (wholesale) itself, the audience over-indexes on Associated Wholesale Grocers (72.32×), Wholesale and Retail (constituency) (95.33×), Costco (14.19×), and AutoScout24 (2.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cash and carry (wholesale). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.