Rascasse Audience Intelligence

Handelshof Target Market in Germany

A data profile of the people who buy, follow and care about Handelshof in Germany — modelled from more than twelve digital signal sources. Handelshof has an estimated audience of 652,118 people in Germany.

#1231among Brand in Germany#271in Shopping

The average Handelshof fan in Germany is 43.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern.

Top brand affinities include Cash and carry (wholesale), Lily James, Hypermarket, with strongest over-indexing on Cash and carry (wholesale) (80.46× the country average).

Demographically, the Handelshof audience skews balanced with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Handelshof fan in Germany is balanced, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Cash and carry (wholesale).

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Handelshof profile in Germany.

Audience size
652K
in Germany
Gender
50.4%♀
49.6% male
Age
43.4
average years
Country rank
#9408
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Handelshof

50.4% are female, 49.6% are male, average age 43.4.

Fig. 02

Gender split

50.4%
Female
49.6%
Male
Demographic split for Handelshof audience in Germany
MetricValue
Female50.4%
Male49.6%
Average age43.4
Estimated audience size652,118
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Handelshof audience in Germany
Age bracketShare%
16-198%
20-2916%
30-3923%
40-4930%
50+23%
Fig. 04

Worldwide distribution

96.7%

of the worldwide Handelshof audience comes from Germany.

Worldwide audience distribution share by country for Handelshof
CountryShare
Germany96.7%
Netherlands1.1%
China0.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Handelshof audience in Germany is strongest.

Fig. 05

Top regions by affinity

Handelshof customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K4.66×
02Mecklenburg-Vorpommern~40K3.41×
03Hamburg~20K1.41×
04Niedersachsen~70K1.07×
05Bremen~4K0.69×
06Saarland~5K0.65×
07Rheinland-Pfalz~20K0.64×
08Brandenburg~10K0.60×
09Sachsen-Anhalt~10K0.57×
10Schleswig-Holstein~10K0.56×
11Sachsen~20K0.51×
12Berlin~10K0.44×
13Baden-Württemberg~40K0.41×
14Hessen~20K0.41×
15Thüringen~7K0.41×
16Bayern~30K0.28×
Fig. 06

Affinity by region

Affinity by region — Handelshof, Germany
0.28×1.00×4.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Handelshof audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Handelshof audience
#·InterestCategoryAffinity×
01Cash and carry (wholesale)Shopping80.46×
02Del Monte FoodsFood & Beverages68.57×
03Zenith BankBusiness & Career60.22×
04Lily JamesMovies & TV28.51×
05SiaMusic & Radio20.00×
06KippahFashion & Accessoires19.10×
07HypermarketShopping13.14×
08CarrefourShopping12.99×
09Crunch FitnessSports10.77×
10Fruit saladFood & Beverages10.57×
11D&RTechnology & Electronics9.84×
12Polo Ralph LaurenFashion & Accessoires7.58×
13WalmartShopping6.93×
14TicketmasterTravel & Leisure4.93×
15JYSKHome & Garden3.31×
16Netto Marken-DiscountShopping2.50×
17NatureHome & Garden2.39×
18FamilyKids & Family2.22×
19REWEShopping1.85×
20GermanyTravel & Leisure1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Handelshof audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Handelshof audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.17×
Community OrientationOPEN1.57×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Handelshof audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Luxury OrientationPREMIUM0.78×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Handelshof's target market in Germany?

Handelshof's target market in Germany covers an estimated 652,118 people, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Handelshof customers?

50.4% of the Handelshof audience are female, 49.6% are male, with an average age of 43.4 years.

03

Which brands do Handelshof fans like most?

Handelshof fans show strongest brand affinity for Cash and carry (wholesale) (80.46×), Lily James (28.51×), and Hypermarket (13.14×) over the country average.

04

Where do Handelshof fans live in Germany?

Handelshof fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Niedersachsen (reach ~70K), and Mecklenburg-Vorpommern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Handelshof fans also like?

Beyond Handelshof itself, the audience over-indexes on Lily James (28.51×), Hypermarket (13.14×), Sia (20×), and Carrefour (12.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Handelshof audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Handelshof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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