Handelshof Audience in Germany
Handelshof has an estimated audience of 574,087 people in Germany. 59.3% are female, 40.7% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern. Top brand affinities: International University of Business Agriculture and Technology, Durban University of Technology, Progressive rock, Home Office, Artistic inspiration.
The average Handelshof fan in Germany is 41.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Mecklenburg-Vorpommern. Top brand affinities include International University of Business Agriculture and Technology, Durban University of Technology, Progressive rock, with strongest over-indexing on International University of Business Agriculture and Technology (9.71× the country average). Demographically, the Handelshof audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Price Sensitivity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Cash & carry
Demographics of Handelshof fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.1 |
| Estimated audience size | 574,087 |
Audience persona
The typical Handelshof fan in Germany is more female, around 41.1 years old, with strong Price Sensitivity tendencies and a notable affinity for International University of Business Agriculture and Technology.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 430,559 | 4.86× |
| Niedersachsen | 54,245 | 0.97× |
| Mecklenburg-Vorpommern | 36,058 | 3.29× |
| Baden-Württemberg | 32,477 | 0.41× |
| Bayern | 25,816 | 0.28× |
| Hamburg | 18,430 | 1.42× |
| Rheinland-Pfalz | 18,319 | 0.64× |
| Hessen | 18,281 | 0.42× |
| Sachsen | 14,151 | 0.5× |
| Schleswig-Holstein | 11,248 | 0.55× |
| Berlin | 11,231 | 0.44× |
| Brandenburg | 9,692 | 0.54× |
| Sachsen-Anhalt | 8,031 | 0.54× |
| Saarland | 4,229 | 0.6× |
| Thüringen | 3,557 | 0.24× |
| Bremen | 1,423 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| International University of Business Agriculture and Technology | 9.71× | Business & Career |
| Durban University of Technology | 8.26× | Business & Career |
| Progressive rock | 2.15× | Music & Radio |
| Home Office | 1.58× | Business & Career |
| Artistic inspiration | 1.54× | Arts & Culture |
| Saving | 1.73× | Business & Career |
| Pillow | 1.73× | Home & Garden |
| VfL Wolfsburg | 1.54× | Sports |
| Time (magazine) | 1.84× | News |
| Natural rubber | 2.01× | Cars & Mobility |
| Home Delivery | 2.4× | Food & Beverages |
| Jack White | 1.68× | Movies & TV |
| Corfu (regional unit) | 2.5× | Travel & Leisure |
| Headhunters (film) | 3.46× | Movies & TV |
| Howrah | 43.78× | Travel & Leisure |
| Este, Veneto | 1.61× | Travel & Leisure |
| Humans (TV series) | 3.23× | Movies & TV |
| Jaguar F-Pace | 3.75× | Cars & Mobility |
| Emil Nolde | 2.88× | Arts & Culture |
| Metamorphoses | 1.74× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.43 |
| Community Orientation | OPEN | 1.43 |
| Indulgence | JOY | 1.34 |
| DIY Mentality | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
| Tradition | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.4% |
| Netherlands | 1.2% |
| China | 0.4% |
See Handelshof audiences in other countries
More Cash & carry audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Handelshof have in Germany?
Handelshof has an estimated audience of 574,087 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Handelshof fans?
59.3% of Handelshof fans are female, 40.7% are male, with an average age of 41.1 years.
Which brands do Handelshof fans like most?
Handelshof fans show strongest brand affinity for International University of Business Agriculture and Technology (9.71×), Durban University of Technology (8.26×), and Progressive rock (2.15×) over the country average.
Where do Handelshof fans live in Germany?
Handelshof fans in Germany are most concentrated in Nordrhein-Westfalen (reach 430,559), Niedersachsen (reach 54,245), and Mecklenburg-Vorpommern (reach 36,058). These three regions account for the largest share of the active audience.
What other brands do Handelshof fans also like?
Beyond Handelshof itself, the audience over-indexes on Durban University of Technology (8.26×), Progressive rock (2.15×), Home Office (1.58×), and Artistic inspiration (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Handelshof. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.