Alibaba.com Audience in Germany
Alibaba.com has an estimated audience of 2,332 people in Germany. 44.2% are female, 55.8% are male, average age 40.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: AliExpress, Drop shipping, Gmail, Superman, Harry Potter.
The average Alibaba.com fan in Germany is 40.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include AliExpress, Drop shipping, Gmail, with strongest over-indexing on AliExpress (4.99× the country average). Demographically, the Alibaba.com audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand
Demographics of Alibaba.com fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 40.1 |
| Estimated audience size | 2,332 |
Audience persona
The typical Alibaba.com fan in Germany is more male, around 40.1 years old, with strong Price Sensitivity tendencies and a notable affinity for AliExpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 224,320 | 1.03× |
| Bayern | 160,294 | 1× |
| Baden-Württemberg | 142,717 | 1.05× |
| Hessen | 115,178 | 1.52× |
| Niedersachsen | 81,756 | 0.85× |
| Rheinland-Pfalz | 55,971 | 1.12× |
| Berlin | 51,842 | 1.17× |
| Sachsen | 41,821 | 0.86× |
| Schleswig-Holstein | 33,174 | 0.93× |
| Brandenburg | 24,557 | 0.8× |
| Hamburg | 20,915 | 0.93× |
| Thüringen | 20,298 | 0.8× |
| Sachsen-Anhalt | 18,441 | 0.72× |
| Bremen | 13,458 | 1.58× |
| Saarland | 12,602 | 1.03× |
| Mecklenburg-Vorpommern | 11,558 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| AliExpress | 4.99× | Shopping |
| Drop shipping | 3.7× | Shopping |
| Gmail | 2.77× | Internet & Social Media |
| Superman | 2.85× | Movies & TV |
| Harry Potter | 1.55× | Movies & TV |
| Euphoria | 1.94× | Movies & TV |
| Anime convention | 3.47× | Literature |
| Procurement | 6.96× | Business & Career |
| AutoScout24 | 1.65× | Cars & Mobility |
| Supply chain | 3.14× | Business & Career |
| Action figure | 3.92× | Kids & Family |
| Google Maps | 1.65× | Internet & Social Media |
| Barbie | 1.74× | Movies & TV |
| Manufacturing | 1.63× | Business & Career |
| Tabletop role-playing game | 3.97× | Games |
| KPop Demon Hunters | 2.44× | Movies & TV |
| Tabletop game | 3.3× | Games |
| Wedding planning | 3.77× | Kids & Family |
| FRITZ!Box | 1.84× | Technology & Electronics |
| Yahoo!ショッピング | 1.71× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.54 |
| Indulgence | JOY | 1.27 |
| Luxury Orientation | PREMIUM | 1.21 |
| Individualism | JOY | 1.17 |
| Need for Security | CONSERVATISM | 1.13 |
| Family Orientation | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 27.8% |
| India | 20.6% |
| Pakistan | 13.9% |
See Alibaba.com audiences in other countries
More Shopping audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Alibaba.com have in Germany?
Alibaba.com has an estimated audience of 2,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alibaba.com fans?
44.2% of Alibaba.com fans are female, 55.8% are male, with an average age of 40.1 years.
Which brands do Alibaba.com fans like most?
Alibaba.com fans show strongest brand affinity for AliExpress (4.99×), Drop shipping (3.7×), and Gmail (2.77×) over the country average.
Where do Alibaba.com fans live in Germany?
Alibaba.com fans in Germany are most concentrated in Nordrhein-Westfalen (reach 224,320), Bayern (reach 160,294), and Baden-Württemberg (reach 142,717). These three regions account for the largest share of the active audience.
What other brands do Alibaba.com fans also like?
Beyond Alibaba.com itself, the audience over-indexes on Drop shipping (3.7×), Gmail (2.77×), Superman (2.85×), and Harry Potter (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alibaba.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.