Rascasse Audience Intelligence

Supply chain Audience in Germany

A data profile of the people who buy, follow and care about Supply chain in Germany — modelled from more than twelve digital signal sources. Supply chain has an estimated audience of 4,023,412 people in Germany.

#67among Field of study in Germany#905among Topic in Germany#165in Business & Career

The average Supply chain fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supply chain profile in Germany.

Audience size
4M
in Germany
Gender
53.8%♀
46.2% male
Age
42.9
average years
Country rank
#1461
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supply chain fans

53.8% are female, 46.2% are male, average age 42.9.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Supply chain audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age42.9
Estimated audience size4,023,412
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Supply chain audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3923%
40-4927%
50+24%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Supply chain audience comes from Germany.

Worldwide audience distribution share by country for Supply chain
CountryShare
United States15.9%
United Kingdom5.5%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supply chain audience in Germany is strongest.

Fig. 05

Top regions by affinity

Supply chain fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.63×
02Hessen~400K1.40×
03Baden-Württemberg~800K1.39×
04Berlin~200K1.35×
05Bayern~800K1.29×
06Nordrhein-Westfalen~1M1.14×
07Bremen~40K1.09×
08Rheinland-Pfalz~200K0.99×
09Niedersachsen~400K0.93×
10Schleswig-Holstein~100K0.92×
11Saarland~40K0.82×
12Thüringen~80K0.77×
13Sachsen~200K0.76×
14Sachsen-Anhalt~70K0.70×
15Brandenburg~80K0.68×
16Mecklenburg-Vorpommern~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Supply chain, Germany
0.64×1.00×1.63×
Appendix

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More Field of study audiences in Germany

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Supply chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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