International trade Audience in Germany
International trade has an estimated audience of 1,831,856 people in Germany. 37.2% are female, 62.8% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Puerto de la Cruz, Pillow, Cocktail, Stradivarius, Video izle.
The average International trade fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Puerto de la Cruz, Pillow, Cocktail, with strongest over-indexing on Puerto de la Cruz (22.52× the country average). Demographically, the International trade audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Career Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of International trade fans
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 44.2 |
| Estimated audience size | 1,831,856 |
Audience persona
The typical International trade fan in Germany is more male, around 44.2 years old, with strong Career Orientation tendencies and a notable affinity for Puerto de la Cruz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 437,336 | 1.09× |
| Bayern | 322,375 | 1.09× |
| Niedersachsen | 243,455 | 1.37× |
| Baden-Württemberg | 241,450 | 0.97× |
| Hessen | 163,370 | 1.17× |
| Berlin | 76,493 | 0.93× |
| Schleswig-Holstein | 68,425 | 1.04× |
| Rheinland-Pfalz | 68,223 | 0.74× |
| Sachsen | 56,239 | 0.63× |
| Hamburg | 51,097 | 1.23× |
| Brandenburg | 40,003 | 0.7× |
| Bremen | 33,812 | 2.16× |
| Thüringen | 31,881 | 0.68× |
| Mecklenburg-Vorpommern | 30,533 | 0.87× |
| Sachsen-Anhalt | 22,519 | 0.47× |
| Saarland | 18,868 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Puerto de la Cruz | 22.52× | Travel & Leisure |
| Pillow | 2× | Home & Garden |
| Cocktail | 1.56× | Food & Beverages |
| Stradivarius | 1.97× | Shopping |
| Video izle | 4.09× | |
| Unique Gifts | 1.66× | Shopping |
| Este, Veneto | 2.94× | Travel & Leisure |
| VfL Wolfsburg | 1.77× | Sports |
| Christmas Gift | 1.77× | Kids & Family |
| Birthday Gifts | 1.6× | Kids & Family |
| Home Delivery | 2.3× | Food & Beverages |
| Esra Erol | 4.39× | Movies & TV |
| Corfu (regional unit) | 2.37× | Travel & Leisure |
| Fast Five | 3.47× | Movies & TV |
| Natural rubber | 1.56× | Cars & Mobility |
| Haitian Vodou | 2.02× | Politics & Society |
| Geothermal heating | 3.2× | Home & Garden |
| Minestrone | 1.62× | Food & Beverages |
| MK | 1.82× | Music & Radio |
| Gudrun Sjödén | 1.92× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.64 |
| Spirituality | BALANCE | 1.63 |
| Convenience Orientation | PREMIUM | 1.6 |
| Need for Security | CONSERVATISM | 1.51 |
| Urban Lifestyle | OPEN | 1.5 |
| Early Adopter Mentality | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 8.2% |
| Brazil | 4.4% |
| Italy | 3.4% |
See International trade audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does International trade have in Germany?
International trade has an estimated audience of 1,831,856 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International trade fans?
37.2% of International trade fans are female, 62.8% are male, with an average age of 44.2 years.
Which brands do International trade fans like most?
International trade fans show strongest brand affinity for Puerto de la Cruz (22.52×), Pillow (2×), and Cocktail (1.56×) over the country average.
Where do International trade fans live in Germany?
International trade fans in Germany are most concentrated in Nordrhein-Westfalen (reach 437,336), Bayern (reach 322,375), and Niedersachsen (reach 243,455). These three regions account for the largest share of the active audience.
What other brands do International trade fans also like?
Beyond International trade itself, the audience over-indexes on Pillow (2×), Cocktail (1.56×), Stradivarius (1.97×), and Video izle (4.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.