A data profile of the people who buy, follow and care about International trade in France — modelled from more than twelve digital signal sources. International trade has an estimated audience of 2,709,059 people in France.
International trade has an estimated audience of 2,709,059 people in France. 42.1% are female, 57.9% are male, average age 43.9. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (122.17× the country average).
Demographically, the International trade audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical International trade fan in France is more male, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the International trade profile in France.
42.1% are female, 57.9% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 42.1% |
| Male | 57.9% |
| Average age | 43.9 |
| Estimated audience size | 2,709,059 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide International trade audience comes from France.
| Country | Share |
|---|---|
| United States | 8.2% |
| Brazil | 4.4% |
| Italy | 3.4% |
The strongest cross-interests of the International trade audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 122.17× | ||
| 02 | Christmas Gift | Kids & Family | 18.61× | ||
| 03 | Christmas tree | Kids & Family | 13.67× | ||
| 04 | Broadcasting of sports events | Movies & TV | 11.36× | ||
| 05 | Kitchen garden | Home & Garden | 10.30× | ||
| 06 | Dentistry | Business & Career | 10.23× | ||
| 07 | Zoom lens | Technology & Electronics | 9.81× | ||
| 08 | Girl power | Politics & Society | 7.77× | ||
| 09 | Hormone | Health | 5.59× | ||
| 10 | Improvisation | Music & Radio | 4.28× | ||
| 11 | Boulanger | Shopping | 2.18× | ||
| 12 | TotalEnergies | Cars & Mobility | 2.17× | ||
| 13 | Norauto | Cars & Mobility | 2.10× | ||
| 14 | Internet & Social Media | 2.02× | |||
| 15 | Shopping malls | Shopping | 1.98× | ||
| 16 | La Banque postale | Business & Career | 1.86× | ||
| 17 | Politics | Politics & Society | 1.83× | ||
| 18 | Indeed.com | Business & Career | 1.82× | ||
| 19 | Fnac | Shopping | 1.71× | ||
| 20 | Conforama | Home & Garden | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.32× | |
| Convenience Orientation | PREMIUM | 1.61× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.75× | |
| Luxury Orientation | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for International trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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