Rascasse Audience Intelligence

International trade Audience in United States

A data profile of the people who buy, follow and care about International trade in United States — modelled from more than twelve digital signal sources. International trade has an estimated audience of 7,798,012 people in United States.

#2785among Topic in United States#434in Business & Career

The average International trade fan in United States is 44.3 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include United States Postal Service, Lawn mower, The UPS Store, with strongest over-indexing on United States Postal Service (3.13× the country average).

Demographically, the International trade audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical International trade fan in United States is more male, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for United States Postal Service.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International trade profile in United States.

Audience size
7.8M
in United States
Gender
42.4%♀
57.6% male
Age
44.3
average years
Country rank
#4552
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International trade fans

42.4% are female, 57.6% are male, average age 44.3.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for International trade audience in United States
MetricValue
Female42.4%
Male57.6%
Average age44.3
Estimated audience size7,798,012
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the International trade audience in United States
Age bracketShare%
16-198%
20-2916%
30-3921%
40-4925%
50+30%
Fig. 04

Worldwide distribution

8.2%

of the worldwide International trade audience comes from United States.

Worldwide audience distribution share by country for International trade
CountryShare
United States8.2%
Brazil4.4%
Italy3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International trade audience in United States is strongest.

Fig. 05

Top regions by affinity

International trade fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K3.34×
02Virginia~400K2.03×
03Georgia~400K1.81×
04North Carolina~400K1.56×
05Texas~900K1.29×
06Delaware~30K1.23×
07Indiana~200K1.09×
08Arizona~200K1.04×
09Alaska~20K1.04×
10Vermont~10K1.04×
11Florida~500K1.01×
12South Carolina~100K1.01×
13California~900K1.00×
14Tennessee~200K1.00×
15South Dakota~20K1.00×
16North Dakota~20K1.00×
17Colorado~100K0.99×
18Maryland~100K0.98×
19Nebraska~40K0.98×
20Rhode Island~20K0.98×
21Montana~20K0.97×
22New York~400K0.96×
23Hawaii~30K0.96×
24New Hampshire~30K0.96×
25Idaho~40K0.94×
26Missouri~100K0.93×
27Louisiana~90K0.93×
28Mississippi~60K0.93×
29West Virginia~30K0.93×
30New Jersey~200K0.92×
31Kansas~60K0.92×
32New Mexico~40K0.92×
33Maine~30K0.92×
34Iowa~60K0.91×
35Connecticut~70K0.90×
36Michigan~200K0.89×
37Washington~100K0.89×
38Minnesota~100K0.89×
39Kentucky~90K0.89×
40Arkansas~60K0.89×
41Oregon~80K0.87×
42Wisconsin~100K0.86×
43Alabama~90K0.86×
44Oklahoma~70K0.86×
45Pennsylvania~200K0.85×
46Illinois~200K0.85×
47Massachusetts~100K0.85×
48Nevada~60K0.85×
49Utah~60K0.84×
50Ohio~200K0.81×
Fig. 06

Affinity by region

Affinity by region — International trade, United States
0.81×1.00×3.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International trade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International trade audience
#·InterestCategoryAffinity×
01FedEx GroundBusiness & Career7.81×
02GlobalizationPolitics & Society4.42×
03Lawn mowerHome & Garden3.58×
04United States Postal ServiceBusiness & Career3.13×
05Web serverTechnology & Electronics3.03×
06NASDAQBusiness & Career2.69×
07CarGurusCars & Mobility2.37×
08Discount TireShopping2.33×
09The UPS StoreShopping2.14×
10Real propertyHome & Garden2.05×
11Solar energyHome & Garden1.98×
12United Parcel ServiceBusiness & Career1.96×
13AuctionShopping1.90×
14GeneticsKids & Family1.82×
15UniversityBusiness & Career1.65×
16Financial servicesBusiness & Career1.63×
17DrawingHome & Garden1.63×
18EmailTechnology & Electronics1.61×
19GoogleInternet & Social Media1.59×
20VacationsTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International trade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International trade audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.79×
PatriotismCONSERVATISM1.67×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International trade audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
CreativityOPEN0.77×
Luxury OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International trade have in United States?

International trade has an estimated audience of 7,798,012 people in United States, concentrated in Texas and California.

02

What is the gender split and age of International trade fans?

42.4% of International trade fans are female, 57.6% are male, with an average age of 44.3 years.

03

Which brands do International trade fans like most?

International trade fans show strongest brand affinity for United States Postal Service (3.13×), Lawn mower (3.58×), and The UPS Store (2.14×) over the country average.

04

Where do International trade fans live in United States?

International trade fans in United States are most concentrated in Texas (reach ~900K), California (reach ~900K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do International trade fans also like?

Beyond International trade itself, the audience over-indexes on Lawn mower (3.58×), The UPS Store (2.14×), NASDAQ (2.69×), and FedEx Ground (7.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See International trade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for International trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →