International trade Audience in United States

International trade has an estimated audience of 7,798,012 people in United States. 42.4% are female, 57.6% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: United States Postal Service, Lawn mower, FedEx Ground, Staples (Canada), MSN.

The average International trade fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include United States Postal Service, Lawn mower, FedEx Ground, with strongest over-indexing on United States Postal Service (3.91× the country average). Demographically, the International trade audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of International trade fans

Demographic split for International trade audience in United States
MetricValue
Female42.4%
Male57.6%
Average age44.3
Estimated audience size7,798,012

Audience persona

The typical International trade fan in United States is more male, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for United States Postal Service.

Top regions in United States

Top regions ranked by reach for International trade in United States
RegionReachAffinity
California972,7161.13×
Texas734,3781.1×
Florida595,8071.13×
New York508,1151.17×
Virginia503,1812.65×
Georgia318,3221.33×
North Carolina231,7790.99×
Illinois229,2740.88×
Pennsylvania210,7280.8×
New Jersey196,8320.99×
Michigan169,4020.83×
Arizona159,4481×
Ohio155,3720.65×
Tennessee147,0080.94×
Maryland146,3041.09×
Washington139,1280.89×
Massachusetts138,6380.9×
Washington, District of Columbia121,0035.16×
Indiana113,4480.8×
Missouri102,1330.81×
Colorado99,6410.81×
Louisiana96,8570.96×
South Carolina96,7570.82×
Minnesota85,0920.76×
Alabama81,4900.75×
Kentucky77,0230.79×
Wisconsin73,2610.62×
Oregon69,6630.78×
Connecticut68,2700.87×
Mississippi54,4680.85×
Nevada49,8100.66×
Kansas49,5200.81×
Oklahoma49,1420.57×
Iowa40,9460.64×
Arkansas40,9440.64×
Utah39,3760.56×
Nebraska30,6980.78×
Hawaii28,9870.86×
New Mexico26,3740.67×
Delaware25,8771.2×
West Virginia24,2120.67×
New Hampshire22,8000.74×
Idaho22,3590.57×
Rhode Island22,0160.89×
Alaska20,7101.24×
Maine19,2520.69×
Montana18,0540.83×
South Dakota17,8200.99×
North Dakota17,3511.08×
Wyoming16,7881.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International trade audience
BrandAffinityCategory
United States Postal Service3.91×Business & Career
Lawn mower4.49×Home & Garden
FedEx Ground10.86×Business & Career
Staples (Canada)3.09×Business & Career
MSN2.1×News
Tibet7.43×Travel & Leisure
The UPS Store2.21×Shopping
AutoZone1.87×Cars & Mobility
Dentistry2.45×Business & Career
Planet Fitness1.78×Sports
FedEx Office5.44×Business & Career
Food processing3.49×Food & Beverages
Carvana2.78×Cars & Mobility
New York Lottery5.07×Games
WhatsApp2.36×Internet & Social Media
Auction2.17×Shopping
Nordstrom rack1.92×Fashion & Accessoires
Google Flights2.27×Travel & Leisure
Hobby Lobby1.52×Home & Garden
Great Clips2.37×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International trade audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Career OrientationPOWER1.54
Need for SecurityCONSERVATISM1.48
IndividualismJOY1.3
Urban LifestyleOPEN1.24
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for International trade
CountryShare
United States8.2%
Brazil4.4%
Italy3.4%

See International trade audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does International trade have in United States?

International trade has an estimated audience of 7,798,012 people in United States, concentrated in California and Texas.

What is the gender split and age of International trade fans?

42.4% of International trade fans are female, 57.6% are male, with an average age of 44.3 years.

Which brands do International trade fans like most?

International trade fans show strongest brand affinity for United States Postal Service (3.91×), Lawn mower (4.49×), and FedEx Ground (10.86×) over the country average.

Where do International trade fans live in United States?

International trade fans in United States are most concentrated in California (reach 972,716), Texas (reach 734,378), and Florida (reach 595,807). These three regions account for the largest share of the active audience.

What other brands do International trade fans also like?

Beyond International trade itself, the audience over-indexes on Lawn mower (4.49×), FedEx Ground (10.86×), Staples (Canada) (3.09×), and MSN (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.