International trade Audience in United States

International trade logo

International trade has an estimated audience of 7,798,012 people in United States. 42.4% are female, 57.6% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Israel, Kendra Scott, Cam Ward, MK, Jeep Wagoneer.

The average International trade fan in United States is 44.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Kendra Scott, Cam Ward, with strongest over-indexing on Israel (3.13× the country average). Demographically, the International trade audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of International trade fans

Demographic split for International trade audience in United States
MetricValue
Female42.4%
Male57.6%
Average age44.3
Estimated audience size7,798,012

Audience persona

The typical International trade fan in United States is more male, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for International trade in United States
RegionReachAffinity
California972,7161.13×
Texas734,3781.1×
Florida595,8071.13×
New York508,1151.17×
Virginia503,1812.65×
Georgia318,3221.33×
North Carolina231,7790.99×
Illinois229,2740.88×
Pennsylvania210,7280.8×
New Jersey196,8320.99×
Michigan169,4020.83×
Arizona159,4481×
Ohio155,3720.65×
Tennessee147,0080.94×
Maryland146,3041.09×
Washington139,1280.89×
Massachusetts138,6380.9×
Washington, District of Columbia121,0035.16×
Indiana113,4480.8×
Missouri102,1330.81×
Colorado99,6410.81×
Louisiana96,8570.96×
South Carolina96,7570.82×
Minnesota85,0920.76×
Alabama81,4900.75×
Kentucky77,0230.79×
Wisconsin73,2610.62×
Oregon69,6630.78×
Connecticut68,2700.87×
Mississippi54,4680.85×
Nevada49,8100.66×
Kansas49,5200.81×
Oklahoma49,1420.57×
Iowa40,9460.64×
Arkansas40,9440.64×
Utah39,3760.56×
Nebraska30,6980.78×
Hawaii28,9870.86×
New Mexico26,3740.67×
Delaware25,8771.2×
West Virginia24,2120.67×
New Hampshire22,8000.74×
Idaho22,3590.57×
Rhode Island22,0160.89×
Alaska20,7101.24×
Maine19,2520.69×
Montana18,0540.83×
South Dakota17,8200.99×
North Dakota17,3511.08×
Wyoming16,7881.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for International trade audience
BrandAffinityCategory
Israel3.13×Travel & Leisure
Kendra Scott3.25×Fashion & Accessoires
Cam Ward2.88×Sports
MK2.82×Music & Radio
Jeep Wagoneer3.57×Cars & Mobility
Jesse Plemons1.96×Movies & TV
Eddie Lacy8.61×Sports
Nurse educator4.16×Kids & Family
Wikia1.85×Internet & Social Media
Nebraska Cornhuskers football1.85×Sports
N1 road (South Africa)2.07×Travel & Leisure
Hog Hunting1.66×Sports
TeachHUB1.76×Business & Career
Mangaka1.82×Literature
Tipsy Elves3.96×Shopping
Northrop Grumman2.5×Business & Career
ABC 7 Chicago1.65×Movies & TV
Personality2.3×Business & Career
Keeper (password manager)2.41×Technology & Electronics
WESH1.75×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by International trade audience
TraitClusterScore
Quality AwarenessPREMIUM1.67
Career OrientationPOWER1.54
Need for SecurityCONSERVATISM1.48
IndividualismJOY1.3
Urban LifestyleOPEN1.24
PatriotismCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for International trade
CountryShare
United States8.2%
Brazil4.4%
Italy3.4%

See International trade audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does International trade have in United States?

International trade has an estimated audience of 7,798,012 people in United States, concentrated in California and Texas.

What is the gender split and age of International trade fans?

42.4% of International trade fans are female, 57.6% are male, with an average age of 44.3 years.

Which brands do International trade fans like most?

International trade fans show strongest brand affinity for Israel (3.13×), Kendra Scott (3.25×), and Cam Ward (2.88×) over the country average.

Where do International trade fans live in United States?

International trade fans in United States are most concentrated in California (reach 972,716), Texas (reach 734,378), and Florida (reach 595,807). These three regions account for the largest share of the active audience.

What other brands do International trade fans also like?

Beyond International trade itself, the audience over-indexes on Kendra Scott (3.25×), Cam Ward (2.88×), MK (2.82×), and Jeep Wagoneer (3.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for International trade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.