Globalization Audience in United States

Globalization logo

Globalization has an estimated audience of 7,968,806 people in United States. 51.2% are female, 48.8% are male, average age 43.8. Top regions: Texas, California, Florida. Top brand affinities: Etsy, Yahoo! Finance, Lowe's, Geopolitics, Costco.

The average Globalization fan in United States is 43.8 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Etsy, Yahoo! Finance, Lowe's, with strongest over-indexing on Etsy (2.56× the country average). Demographically, the Globalization audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Globalization fans

Demographic split for Globalization audience in United States
MetricValue
Female51.2%
Male48.8%
Average age43.8
Estimated audience size7,968,806

Audience persona

The typical Globalization fan in United States is balanced, around 43.8 years old, with strong Sustainability tendencies and a notable affinity for Etsy.

Top regions in United States

Top regions ranked by reach for Globalization in United States
RegionReachAffinity
Texas1,606,7122.35×
California1,016,2431.16×
Florida549,7191.02×
New York485,2651.09×
North Carolina447,9741.87×
Illinois326,0271.23×
Pennsylvania282,6751.05×
Georgia279,3621.14×
Virginia255,8271.32×
Ohio219,1960.89×
Michigan188,3180.9×
New Jersey179,4430.89×
Washington178,2831.12×
Arizona176,4711.08×
Maryland170,6611.25×
South Carolina163,8511.37×
Indiana157,6731.08×
Massachusetts148,5480.95×
Colorado139,8351.11×
Minnesota135,8461.19×
Wisconsin121,1841.01×
Tennessee115,7140.72×
Kentucky111,8011.12×
Missouri110,7950.86×
Louisiana103,4691.01×
Connecticut98,2491.23×
Oregon88,9460.97×
Alabama83,8730.75×
Iowa77,4551.18×
Nevada73,9770.96×
Oklahoma71,8960.81×
Utah63,4820.89×
Kansas54,2280.86×
Arkansas51,6910.79×
Nebraska46,8311.17×
Mississippi44,1240.67×
Hawaii38,7251.13×
New Mexico27,7380.69×
Idaho27,1080.68×
New Hampshire26,9360.86×
Washington, District of Columbia25,7421.07×
Maine22,8110.8×
Delaware22,7221.03×
Rhode Island21,1260.83×
West Virginia19,2140.52×
North Dakota18,6291.14×
Montana13,5810.61×
South Dakota13,0610.71×
Vermont12,1120.87×
Alaska8,6550.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Globalization audience
BrandAffinityCategory
Etsy2.56×Fashion & Accessoires
Yahoo! Finance2.38×Business & Career
Lowe's1.71×Shopping
Geopolitics13.27×Politics & Society
Costco1.67×Shopping
United States Postal Service1.81×Business & Career
Google Docs1.84×Internet & Social Media
Hobby Lobby1.69×Home & Garden
EBay1.57×Shopping
Kohl's1.6×Shopping
Global studies14.03×Business & Career
LinkedIn1.55×Internet & Social Media
Bank of America1.67×Business & Career
Economy1.87×Business & Career
Aldi1.61×Shopping
Macy's1.61×Shopping
Wealth1.61×Business & Career
Handicraft1.6×Home & Garden
Customer service1.72×Business & Career
Google Drive1.67×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Globalization audience
TraitClusterScore
SustainabilityBALANCE1.51
Design AffinityPREMIUM1.4
IndividualismJOY1.35
IndulgenceJOY1.33
ExtroversionTHRILL1.31
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Globalization
CountryShare
United States14.6%
France4.9%
Italy4.4%

See Globalization audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Globalization have in United States?

Globalization has an estimated audience of 7,968,806 people in United States, concentrated in Texas and California.

What is the gender split and age of Globalization fans?

51.2% of Globalization fans are female, 48.8% are male, with an average age of 43.8 years.

Which brands do Globalization fans like most?

Globalization fans show strongest brand affinity for Etsy (2.56×), Yahoo! Finance (2.38×), and Lowe's (1.71×) over the country average.

Where do Globalization fans live in United States?

Globalization fans in United States are most concentrated in Texas (reach 1,606,712), California (reach 1,016,243), and Florida (reach 549,719). These three regions account for the largest share of the active audience.

What other brands do Globalization fans also like?

Beyond Globalization itself, the audience over-indexes on Yahoo! Finance (2.38×), Lowe's (1.71×), Geopolitics (13.27×), and Costco (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Globalization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.