Global studies Audience in United States

Global studies has an estimated audience of 885,155 people in United States. 61.5% are female, 38.5% are male, average age 47.9. Top regions: California, New York, Florida. Top brand affinities: Globalization, Politico, Bachelor of Business Administration, Singer-songwriter, Musical theatre.

The average Global studies fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Globalization, Politico, Bachelor of Business Administration, with strongest over-indexing on Globalization (11.03× the country average). Demographically, the Global studies audience skews more female with an average age of 47.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Global studies fans

Demographic split for Global studies audience in United States
MetricValue
Female61.5%
Male38.5%
Average age47.9
Estimated audience size885,155

Audience persona

The typical Global studies fan in United States is more female, around 47.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Globalization.

Top regions in United States

Top regions ranked by reach for Global studies in United States
RegionReachAffinity
California185,2141.9×
New York66,7961.35×
Florida48,4410.81×
New Jersey42,4881.89×
North Carolina33,9111.27×
Texas32,2970.42×
Pennsylvania31,0221.04×
Illinois30,0751.02×
Virginia24,5321.14×
Minnesota19,9201.57×
Oregon14,9551.47×
Maryland14,6950.97×
Indiana14,5290.9×
Ohio14,0040.51×
Connecticut13,9611.57×
Arizona13,8770.77×
Massachusetts13,7040.79×
Michigan13,3940.58×
Washington13,3780.75×
Georgia12,3060.45×
Wisconsin10,8760.82×
Missouri10,3370.72×
Colorado9,1280.65×
Alabama6,7560.55×
Tennessee6,7430.38×
South Carolina6,3910.48×
Iowa5,9100.81×
Nevada5,6480.66×
Oklahoma5,0660.52×
Mississippi4,6650.64×
Kentucky4,6530.42×
Nebraska4,4020.99×
Louisiana4,1480.36×
Arkansas4,1440.57×
West Virginia3,8510.93×
Alaska3,8432.03×
Maine3,8281.21×
Kansas3,5570.51×
Idaho3,5560.8×
Washington, District of Columbia3,4671.3×
Delaware3,4301.4×
Hawaii3,3970.89×
Montana3,3501.36×
South Dakota3,3071.62×
Utah3,2750.41×
North Dakota3,2201.77×
New Hampshire3,1730.91×
Wyoming3,1152.37×
New Mexico3,0910.7×
Rhode Island3,0641.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Global studies audience
BrandAffinityCategory
Globalization11.03×Politics & Society
Politico5.25×Politics & Society
Bachelor of Business Administration19.81×Business & Career
Singer-songwriter1.93×Music & Radio
Musical theatre2.31×Movies & TV
The Washington Post3.32×News
Philanthropy2.59×Arts & Culture
New York Post2.88×News
Taylor Swift1.95×Music & Radio
Take-out1.99×Food & Beverages
Chase (bank)1.92×Business & Career
Late-night talk show4.65×Movies & TV
Non-fiction books2.87×Literature
Browser games4.2×Games
Activism1.85×Politics & Society
Master of Business Administration2.6×Business & Career
CBS News2.2×Movies & TV
Gender studies5.39×Politics & Society
MSNBC2.65×Movies & TV
Real property1.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Global studies audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.77
Early Adopter MentalityPOWER1.55
Community OrientationOPEN1.48
SustainabilityBALANCE1.45
IndividualismJOY1.41
SpiritualityBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Global studies
CountryShare
United States48.6%
United Kingdom11.1%
Australia6.4%

See Global studies audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Global studies have in United States?

Global studies has an estimated audience of 885,155 people in United States, concentrated in California and New York.

What is the gender split and age of Global studies fans?

61.5% of Global studies fans are female, 38.5% are male, with an average age of 47.9 years.

Which brands do Global studies fans like most?

Global studies fans show strongest brand affinity for Globalization (11.03×), Politico (5.25×), and Bachelor of Business Administration (19.81×) over the country average.

Where do Global studies fans live in United States?

Global studies fans in United States are most concentrated in California (reach 185,214), New York (reach 66,796), and Florida (reach 48,441). These three regions account for the largest share of the active audience.

What other brands do Global studies fans also like?

Beyond Global studies itself, the audience over-indexes on Politico (5.25×), Bachelor of Business Administration (19.81×), Singer-songwriter (1.93×), and Musical theatre (2.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Global studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.