Rascasse Audience Intelligence

Global studies Audience in United States

A data profile of the people who buy, follow and care about Global studies in United States — modelled from more than twelve digital signal sources. Global studies has an estimated audience of 885,155 people in United States.

#9129among Topic in United States#1654in Business & Career

The average Global studies fan in United States is 47.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, New Jersey.

Top brand affinities include Globalization, Politico, Late-night talk show, with strongest over-indexing on Globalization (14.03× the country average).

Demographically, the Global studies audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Global studies fan in United States is more female, around 47.9 years old, with strong Spirituality tendencies and a notable affinity for Globalization.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Global studies profile in United States.

Audience size
885K
in United States
Gender
61.5%♀
38.5% male
Age
47.9
average years
Country rank
#25679
Topic in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Global studies fans

61.5% are female, 38.5% are male, average age 47.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Global studies audience in United States
MetricValue
Female61.5%
Male38.5%
Average age47.9
Estimated audience size885,155
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Global studies audience in United States
Age bracketShare%
16-197%
20-298%
30-3917%
40-4925%
50+43%
Fig. 04

Worldwide distribution

48.6%

of the worldwide Global studies audience comes from United States.

Worldwide audience distribution share by country for Global studies
CountryShare
United States48.6%
United Kingdom11.1%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Global studies audience in United States is strongest.

Fig. 05

Top regions by affinity

Global studies fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~50K2.02×
02California~200K1.67×
03Minnesota~20K1.59×
04North Dakota~2K1.37×
05Oregon~10K1.33×
06North Carolina~30K1.30×
07New York~60K1.29×
08Connecticut~10K1.24×
09Vermont~2K1.23×
10Alaska~2K1.17×
11Delaware~3K1.12×
12Virginia~20K1.11×
13Pennsylvania~30K1.10×
14South Dakota~2K1.08×
15Hawaii~4K1.07×
16Montana~3K1.06×
17Washington, District of Columbia~3K1.05×
18Maine~3K1.04×
19Rhode Island~3K1.02×
20Illinois~30K1.01×
21Iowa~7K1.00×
22New Hampshire~3K0.99×
23West Virginia~4K0.98×
24Nebraska~4K0.97×
25Idaho~4K0.96×
26Wisconsin~10K0.95×
27New Mexico~4K0.94×
28Maryland~10K0.93×
29Mississippi~7K0.93×
30Arkansas~7K0.91×
31Kansas~6K0.90×
32Indiana~10K0.89×
33Missouri~10K0.89×
34Nevada~8K0.89×
35Oklahoma~9K0.88×
36Utah~7K0.88×
37Massachusetts~20K0.87×
38Louisiana~10K0.87×
39Kentucky~10K0.87×
40Tennessee~20K0.86×
41Alabama~10K0.86×
42Arizona~20K0.85×
43Colorado~10K0.85×
44South Carolina~10K0.84×
45Washington~10K0.83×
46Michigan~20K0.77×
47Florida~40K0.75×
48Ohio~20K0.74×
49Georgia~20K0.72×
50Texas~40K0.58×
Fig. 06

Affinity by region

Affinity by region — Global studies, United States
0.58×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Global studies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Global studies audience
#·InterestCategoryAffinity×
01GlobalizationPolitics & Society14.03×
02Late-night talk showMovies & TV8.55×
03PoliticoPolitics & Society7.00×
04Anne HathawayMovies & TV4.31×
05New York PostNews3.84×
06Non-alcoholic beverageFood & Beverages3.75×
07InnovationBusiness & Career3.04×
08PhilanthropyArts & Culture2.92×
09Nonprofit organizationPolitics & Society2.57×
10CNNMovies & TV2.47×
11IKEAHome & Garden2.32×
12VeganismFood & Beverages2.11×
13Health careBusiness & Career1.84×
14WineFood & Beverages1.82×
15XInternet & Social Media1.75×
16RecipesFood & Beverages1.67×
17Alcoholic beveragesFood & Beverages1.66×
18CookingFood & Beverages1.62×
19Donald TrumpPolitics & Society1.62×
20MedicineBusiness & Career1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Global studies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Global studies audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.89×
Need for SecurityCONSERVATISM1.79×
IndividualismJOY1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Global studies audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Quality AwarenessPREMIUM0.70×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Global studies have in United States?

Global studies has an estimated audience of 885,155 people in United States, concentrated in California and New York.

02

What is the gender split and age of Global studies fans?

61.5% of Global studies fans are female, 38.5% are male, with an average age of 47.9 years.

03

Which brands do Global studies fans like most?

Global studies fans show strongest brand affinity for Globalization (14.03×), Politico (7×), and Late-night talk show (8.55×) over the country average.

04

Where do Global studies fans live in United States?

Global studies fans in United States are most concentrated in California (reach ~200K), New York (reach ~60K), and New Jersey (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Global studies fans also like?

Beyond Global studies itself, the audience over-indexes on Politico (7×), Late-night talk show (8.55×), CNN (2.47×), and Nonprofit organization (2.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Global studies audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Global studies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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