Globalization Audience in Germany
Globalization has an estimated audience of 1,879,084 people in Germany. 49.6% are female, 50.4% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commerzbank, Aral AG, AutoScout24, FRITZ!Box, Global Television Network.
The average Globalization fan in Germany is 37.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commerzbank, Aral AG, AutoScout24, with strongest over-indexing on Commerzbank (2.23× the country average). Demographically, the Globalization audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Globalization fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 37.5 |
| Estimated audience size | 1,879,084 |
Audience persona
The typical Globalization fan in Germany is balanced, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 439,364 | 1.07× |
| Bayern | 302,066 | 1× |
| Baden-Württemberg | 289,034 | 1.13× |
| Niedersachsen | 231,516 | 1.27× |
| Hessen | 132,150 | 0.92× |
| Rheinland-Pfalz | 95,319 | 1.01× |
| Sachsen | 87,051 | 0.94× |
| Berlin | 85,335 | 1.02× |
| Brandenburg | 71,647 | 1.23× |
| Schleswig-Holstein | 63,700 | 0.94× |
| Hamburg | 46,591 | 1.1× |
| Thüringen | 40,447 | 0.84× |
| Sachsen-Anhalt | 33,137 | 0.68× |
| Mecklenburg-Vorpommern | 28,903 | 0.81× |
| Bremen | 20,429 | 1.27× |
| Saarland | 17,700 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 2.23× | Business & Career |
| Aral AG | 2.06× | Cars & Mobility |
| AutoScout24 | 1.99× | Cars & Mobility |
| FRITZ!Box | 2.43× | Technology & Electronics |
| Global Television Network | 4.1× | Movies & TV |
| Netto Marken-Discount | 1.71× | Shopping |
| Obi (store) | 1.57× | Shopping |
| 1.58× | Internet & Social Media | |
| Aldi | 1.57× | Shopping |
| Kaufland | 1.59× | Shopping |
| EBay | 1.55× | Shopping |
| Sparkasse | 1.93× | Business & Career |
| 1.58× | Internet & Social Media | |
| Deutsche Bahn | 1.6× | Cars & Mobility |
| Postbank | 1.91× | Business & Career |
| Hornbach | 1.71× | Shopping |
| Bauhaus | 1.54× | Shopping |
| Vodafone | 1.76× | Technology & Electronics |
| Globus Baumarkt | 1.62× | Shopping |
| ImmoScout24 | 1.63× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.4 |
| Career Orientation | POWER | 1.36 |
| Indulgence | JOY | 1.34 |
| Community Orientation | OPEN | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
| Design Affinity | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.6% |
| France | 4.9% |
| Italy | 4.4% |
See Globalization audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Globalization have in Germany?
Globalization has an estimated audience of 1,879,084 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Globalization fans?
49.6% of Globalization fans are female, 50.4% are male, with an average age of 37.5 years.
Which brands do Globalization fans like most?
Globalization fans show strongest brand affinity for Commerzbank (2.23×), Aral AG (2.06×), and AutoScout24 (1.99×) over the country average.
Where do Globalization fans live in Germany?
Globalization fans in Germany are most concentrated in Nordrhein-Westfalen (reach 439,364), Bayern (reach 302,066), and Baden-Württemberg (reach 289,034). These three regions account for the largest share of the active audience.
What other brands do Globalization fans also like?
Beyond Globalization itself, the audience over-indexes on Aral AG (2.06×), AutoScout24 (1.99×), FRITZ!Box (2.43×), and Global Television Network (4.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Globalization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.