A data profile of the people who buy, follow and care about Globalization in France — modelled from more than twelve digital signal sources. Globalization has an estimated audience of 2,684,660 people in France.
The average Globalization fan in France is 42.4 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Mediapart, France Info, Ouest-France, with strongest over-indexing on Mediapart (3.87× the country average).
Demographically, the Globalization audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Globalization fan in France is more male, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Mediapart.
The key figures that characterise the Globalization profile in France.
43.0% are female, 57.0% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 42.4 |
| Estimated audience size | 2,684,660 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Globalization audience comes from France.
| Country | Share |
|---|---|
| United States | 14.6% |
| France | 4.9% |
| Italy | 4.4% |
Where the Globalization audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.64× | |
| 02 | Occitanie | ~300K | 1.26× | |
| 03 | Auvergne-Rhône-Alpes | ~300K | 1.09× | |
| 04 | Provence-Alpes-Côte d'Azur | ~200K | 1.08× | |
| 05 | Grand Est | ~200K | 1.02× | |
| 06 | Hauts-de-France | ~200K | 1.00× | |
| 07 | Corsica | ~10K | 0.99× | |
| 08 | Centre-Val de Loire | ~100K | 0.97× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.96× | |
| 10 | Pays de la Loire | ~100K | 0.95× | |
| 11 | Brittany | ~100K | 0.95× | |
| 12 | Normandy | ~100K | 0.95× | |
| 13 | Nouvelle-Aquitaine | ~200K | 0.94× |
The strongest cross-interests of the Globalization audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Procurement | Business & Career | 4.90× | ||
| 02 | Mediapart | News | 3.87× | ||
| 03 | France Culture | Music & Radio | 2.80× | ||
| 04 | Democracy | Politics & Society | 2.64× | ||
| 05 | France Info | Movies & TV | 2.21× | ||
| 06 | Election | Politics & Society | 2.18× | ||
| 07 | Salary | Business & Career | 2.06× | ||
| 08 | Guillaume Canet | Movies & TV | 1.90× | ||
| 09 | Sparkling wine | Food & Beverages | 1.90× | ||
| 10 | WeTransfer | Internet & Social Media | 1.89× | ||
| 11 | Convenience store | Food & Beverages | 1.89× | ||
| 12 | Ouest-France | News | 1.76× | ||
| 13 | Brigitte Bardot | Movies & TV | 1.76× | ||
| 14 | Voluntary association | Politics & Society | 1.70× | ||
| 15 | TotalEnergies | Cars & Mobility | 1.65× | ||
| 16 | Therapy | Health | 1.62× | ||
| 17 | Wikipedia | Internet & Social Media | 1.55× | ||
| 18 | Bouygues | Technology & Electronics | 1.55× | ||
| 19 | France Télévisions | Movies & TV | 1.52× | ||
| 20 | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Urban Lifestyle | OPEN | 1.25× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.80× | |
| Mindfulness | BALANCE | 0.83× | |
| Extroversion | THRILL | 0.83× |
Globalization has an estimated audience of 2,684,660 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
43.0% of Globalization fans are female, 57.0% are male, with an average age of 42.4 years.
Globalization fans show strongest brand affinity for Mediapart (3.87×), France Info (2.21×), and Ouest-France (1.76×) over the country average.
Globalization fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~300K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Globalization itself, the audience over-indexes on France Info (2.21×), Ouest-France (1.76×), Guillaume Canet (1.9×), and France Culture (2.8×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Globalization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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