Rascasse Audience Intelligence

Nena Audience in Germany

A data profile of the people who buy, follow and care about Nena in Germany — modelled from more than twelve digital signal sources. Nena has an estimated audience of 2,354,502 people in Germany.

#21among Pop in Germany#196among Person in Germany#221in Music & Radio

The average Nena fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tiffany, Bonnie Tyler, Laura Branigan, with strongest over-indexing on Tiffany (31.38× the country average).

Demographically, the Nena audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nena fan in Germany is more female, around 44.9 years old, with strong Tradition tendencies and a notable affinity for Tiffany.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nena profile in Germany.

Audience size
2.4M
in Germany
Gender
75.5%♀
24.5% male
Age
44.9
average years
Country rank
#2822
Person in Germany
Fig. 01

Search interest · 12-month trend

+74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nena fans

75.5% are female, 24.5% are male, average age 44.9.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Nena audience in Germany
MetricValue
Female75.5%
Male24.5%
Average age44.9
Estimated audience size2,354,502
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Nena audience in Germany
Age bracketShare%
16-195%
20-298%
30-3927%
40-4941%
50+18%
Fig. 04

Worldwide distribution

48.0%

of the worldwide Nena audience comes from Germany.

Worldwide audience distribution share by country for Nena
CountryShare
Germany48.0%
United States5.5%
Austria4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nena audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nena fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~70K1.37×
02Thüringen~70K1.31×
03Sachsen~100K1.26×
04Brandenburg~80K1.26×
05Mecklenburg-Vorpommern~40K1.13×
06Saarland~20K1.03×
07Niedersachsen~200K1.00×
08Schleswig-Holstein~70K0.96×
09Rheinland-Pfalz~90K0.91×
10Nordrhein-Westfalen~400K0.90×
11Bayern~300K0.90×
12Berlin~80K0.87×
13Baden-Württemberg~200K0.84×
14Hamburg~40K0.79×
15Hessen~100K0.77×
16Bremen~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Nena, Germany
0.72×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nena audience
#·InterestCategoryAffinity×
01Pat BenatarMusic & Radio49.52×
02The BoxMusic & Radio47.93×
03SpoonsMusic & Radio47.85×
04Belinda CarlisleFashion & Accessoires47.72×
05Laura BraniganMusic & Radio46.61×
06Taylor DayneMusic & Radio39.50×
07Spider Murphy GangMusic & Radio36.29×
08TiffanyMusic & Radio31.38×
09Tears for FearsMusic & Radio24.62×
10Cyndi LauperMusic & Radio21.03×
11Kim WildeMusic & Radio20.06×
12Bonnie TylerMusic & Radio19.82×
13Duran DuranMusic & Radio19.24×
14SchillerMusic & Radio18.47×
15Hot Chocolate (band)Music & Radio17.58×
16Kate BushMusic & Radio16.34×
17Alphaville (band)Music & Radio15.04×
18FalcoMusic & Radio14.40×
19Whitney HoustonMusic & Radio8.12×
20Klaus KinskiMovies & TV7.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nena audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.51×
ExtroversionTHRILL1.41×
PatriotismCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nena audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.66×
SustainabilityBALANCE0.70×
Career OrientationPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nena have in Germany?

Nena has an estimated audience of 2,354,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nena fans?

75.5% of Nena fans are female, 24.5% are male, with an average age of 44.9 years.

03

Which brands do Nena fans like most?

Nena fans show strongest brand affinity for Tiffany (31.38×), Bonnie Tyler (19.82×), and Laura Branigan (46.61×) over the country average.

04

Where do Nena fans live in Germany?

Nena fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Nena fans also like?

Beyond Nena itself, the audience over-indexes on Bonnie Tyler (19.82×), Laura Branigan (46.61×), Spider Murphy Gang (36.29×), and Belinda Carlisle (47.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Nena audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →