Nena Audience in Germany
Nena has an estimated audience of 1,965,257 people in Germany. 75.5% are female, 24.5% are male, average age 44.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Laura Branigan, Tiffany, Spider Murphy Gang, Bonnie Tyler, Belinda Carlisle.
The average Nena fan in Germany is 44.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Laura Branigan, Tiffany, Spider Murphy Gang, with strongest over-indexing on Laura Branigan (46.61× the country average). Demographically, the Nena audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Nena fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 44.9 |
| Estimated audience size | 1,965,257 |
Audience persona
The typical Nena fan in Germany is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Laura Branigan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 399,056 | 0.93× |
| Bayern | 290,211 | 0.92× |
| Baden-Württemberg | 226,250 | 0.84× |
| Niedersachsen | 196,358 | 1.03× |
| Sachsen | 126,875 | 1.32× |
| Hessen | 115,587 | 0.77× |
| Rheinland-Pfalz | 91,600 | 0.93× |
| Berlin | 80,443 | 0.92× |
| Brandenburg | 77,156 | 1.27× |
| Sachsen-Anhalt | 72,549 | 1.42× |
| Thüringen | 63,250 | 1.26× |
| Schleswig-Holstein | 62,223 | 0.88× |
| Mecklenburg-Vorpommern | 40,855 | 1.09× |
| Hamburg | 35,749 | 0.8× |
| Saarland | 23,372 | 0.97× |
| Bremen | 10,914 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Laura Branigan | 46.61× | Music & Radio |
| Tiffany | 31.38× | Music & Radio |
| Spider Murphy Gang | 36.29× | Music & Radio |
| Bonnie Tyler | 19.82× | Music & Radio |
| Belinda Carlisle | 47.72× | Fashion & Accessoires |
| Spoons | 47.85× | Music & Radio |
| The Box | 47.93× | Music & Radio |
| Cyndi Lauper | 21.03× | Music & Radio |
| Hot Chocolate (band) | 17.58× | Music & Radio |
| Pat Benatar | 49.52× | Music & Radio |
| Falco | 14.4× | Music & Radio |
| Kim Wilde | 20.06× | Music & Radio |
| Kate Bush | 16.34× | Music & Radio |
| Taylor Dayne | 39.5× | Music & Radio |
| Duran Duran | 19.24× | Music & Radio |
| Tears for Fears | 24.62× | Music & Radio |
| Alphaville (band) | 15.04× | Music & Radio |
| Wirtz | 5.02× | Music & Radio |
| Schiller | 18.47× | Music & Radio |
| Whitney Houston | 8.12× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.87 |
| Community Orientation | OPEN | 2.31 |
| Tradition | CONSERVATISM | 2.2 |
| Pet Ownership | JOY | 1.45 |
| LGBTQ+ Identity | OPEN | 1.27 |
| Healthy Lifestyle | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 44.4% |
| United States | 6.1% |
| Portugal | 4.9% |
See Nena audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Nena have in Germany?
Nena has an estimated audience of 1,965,257 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nena fans?
75.5% of Nena fans are female, 24.5% are male, with an average age of 44.9 years.
Which brands do Nena fans like most?
Nena fans show strongest brand affinity for Laura Branigan (46.61×), Tiffany (31.38×), and Spider Murphy Gang (36.29×) over the country average.
Where do Nena fans live in Germany?
Nena fans in Germany are most concentrated in Nordrhein-Westfalen (reach 399,056), Bayern (reach 290,211), and Baden-Württemberg (reach 226,250). These three regions account for the largest share of the active audience.
What other brands do Nena fans also like?
Beyond Nena itself, the audience over-indexes on Tiffany (31.38×), Spider Murphy Gang (36.29×), Bonnie Tyler (19.82×), and Belinda Carlisle (47.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.