Rascasse Audience Intelligence

Nena Audience in United States

A data profile of the people who buy, follow and care about Nena in United States — modelled from more than twelve digital signal sources. Nena has an estimated audience of 267,401 people in United States.

#266among Pop in United States#12820among Person in United States#7490in Music & Radio

The average Nena fan in United States is 37.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Quinceañera (telenovela), Mexico City, FIFA World Cup 2026, with strongest over-indexing on Quinceañera (telenovela) (12.1× the country average).

Demographically, the Nena audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nena fan in United States is more female, around 37.0 years old, with strong Tradition tendencies and a notable affinity for Quinceañera (telenovela).

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nena profile in United States.

Audience size
267K
in United States
Gender
58.3%♀
41.7% male
Age
37.0
average years
Country rank
#51209
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nena fans

58.3% are female, 41.7% are male, average age 37.0.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Nena audience in United States
MetricValue
Female58.3%
Male41.7%
Average age37.0
Estimated audience size267,401
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Nena audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3922%
40-4921%
50+13%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Nena audience comes from United States.

Worldwide audience distribution share by country for Nena
CountryShare
Germany48.0%
United States5.5%
Austria4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nena audience in United States is strongest.

Fig. 05

Top regions by affinity

Nena fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~5K3.43×
02Iowa~2K1.10×
03New Hampshire~1K1.10×
04Alaska<1K1.09×
05New Mexico~1K1.07×
06Kansas~2K1.06×
07Maine~1K1.06×
08Massachusetts~6K1.05×
09Oregon~3K1.05×
10Colorado~4K1.04×
11Montana<1K1.03×
12California~30K1.02×
13Wisconsin~4K1.01×
14Minnesota~4K1.01×
15West Virginia~1K1.01×
16New Jersey~7K1.00×
17Washington~5K1.00×
18Oklahoma~3K1.00×
19Idaho~1K1.00×
20Pennsylvania~9K0.99×
21North Carolina~8K0.99×
22Indiana~5K0.99×
23Ohio~8K0.98×
24Connecticut~3K0.98×
25Utah~2K0.98×
26Rhode Island<1K0.98×
27North Dakota<1K0.98×
28Illinois~9K0.97×
29Arizona~5K0.97×
30Missouri~4K0.97×
31Kentucky~3K0.97×
32Texas~20K0.96×
33Florida~20K0.96×
34Virginia~6K0.95×
35Maryland~4K0.94×
36Vermont<1K0.94×
37Tennessee~5K0.93×
38Alabama~3K0.93×
39Washington, District of Columbia<1K0.93×
40Arkansas~2K0.92×
41New York~10K0.91×
42Nevada~2K0.91×
43South Dakota<1K0.90×
44Michigan~6K0.89×
45Delaware<1K0.89×
46South Carolina~4K0.86×
47Georgia~7K0.84×
48Hawaii<1K0.83×
49Mississippi~2K0.81×
50Louisiana~3K0.80×
Fig. 06

Affinity by region

Affinity by region — Nena, United States
0.80×1.00×3.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nena audience
#·InterestCategoryAffinity×
01medicina naturalHealth14.20×
02Nuevo LeónTravel & Leisure13.39×
03State of MexicoTravel & Leisure12.49×
04EmpresarioBusiness & Career12.38×
05Quinceañera (telenovela)Movies & TV12.10×
06KaRoL GMusic & Radio11.90×
07MichoacánTravel & Leisure11.86×
08PueblaTravel & Leisure11.69×
09MonterreyTravel & Leisure10.36×
10Broadcast engineeringBusiness & Career9.52×
11OaxacaTravel & Leisure9.25×
12Ed HarrisMovies & TV8.93×
13Mexico CityTravel & Leisure8.92×
14PharmacologyBusiness & Career6.99×
15GuatemalaTravel & Leisure6.79×
16TelemundoMovies & TV6.70×
17Buenos AiresTravel & Leisure6.58×
18ColombiaTravel & Leisure6.55×
19Real Madrid C.F.Sports4.73×
20FIFA World Cup 2026Sports2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nena audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.06×
SpiritualityBALANCE1.96×
Price SensitivityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nena audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.77×
Design AffinityPREMIUM0.82×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nena have in United States?

Nena has an estimated audience of 267,401 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nena fans?

58.3% of Nena fans are female, 41.7% are male, with an average age of 37.0 years.

03

Which brands do Nena fans like most?

Nena fans show strongest brand affinity for Quinceañera (telenovela) (12.1×), Mexico City (8.92×), and FIFA World Cup 2026 (2.47×) over the country average.

04

Where do Nena fans live in United States?

Nena fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Nena fans also like?

Beyond Nena itself, the audience over-indexes on Mexico City (8.92×), FIFA World Cup 2026 (2.47×), Guatemala (6.79×), and Monterrey (10.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Nena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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