Nena Audience in United States

Nena has an estimated audience of 269,825 people in United States. 58.3% are female, 41.7% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Quinceañera (telenovela), Mexico City, Guatemala, Real Madrid C.F., Monterrey.

The average Nena fan in United States is 37.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Quinceañera (telenovela), Mexico City, Guatemala, with strongest over-indexing on Quinceañera (telenovela) (12.1× the country average). Demographically, the Nena audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Spirituality, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Nena fans

Demographic split for Nena audience in United States
MetricValue
Female58.3%
Male41.7%
Average age37.0
Estimated audience size269,825

Audience persona

The typical Nena fan in United States is more female, around 37.0 years old, with strong Spirituality tendencies and a notable affinity for Quinceañera (telenovela).

Top regions in United States

Top regions ranked by reach for Nena in United States
RegionReachAffinity
California31,0121.05×
Texas22,8670.99×
Florida18,7281.03×
New York15,0151×
Illinois9,4351.05×
Pennsylvania9,1381.01×
Ohio8,4321.01×
North Carolina8,3291.03×
New Jersey7,5061.09×
Georgia7,4630.9×
Virginia6,4940.99×
Michigan6,3980.91×
Arizona5,7461.04×
Washington5,6921.05×
Massachusetts5,6651.07×
Tennessee5,1830.96×
Indiana4,9911.01×
Colorado4,6961.1×
Maryland4,5660.98×
Missouri4,4041.01×
Wisconsin4,2431.05×
Minnesota4,1271.07×
Alabama3,6850.98×
South Carolina3,5440.87×
Oregon3,4491.12×
Kentucky3,3090.98×
Oklahoma3,0891.03×
Connecticut2,8021.04×
Louisiana2,6440.76×
Utah2,5081.04×
Nevada2,4570.94×
Nebraska2,4381.8×
Kansas2,4151.14×
Iowa2,3361.05×
Arkansas2,0710.93×
Mississippi1,6440.74×
New Mexico1,4261.05×
Idaho1,3551×
New Hampshire1,2501.18×
West Virginia1,1590.92×
Maine1,0401.08×
Rhode Island8831.03×
Hawaii7830.68×
Washington, District of Columbia7680.95×
Montana7621.02×
Alaska6401.11×
Delaware5890.79×
North Dakota5360.97×
South Dakota4550.73×
Vermont3760.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nena audience
BrandAffinityCategory
Quinceañera (telenovela)12.1×Movies & TV
Mexico City8.92×Travel & Leisure
Guatemala6.79×Travel & Leisure
Real Madrid C.F.4.73×Sports
Monterrey10.36×Travel & Leisure
Broadcast engineering9.52×Business & Career
Buenos Aires6.58×Travel & Leisure
Colombia6.55×Travel & Leisure
Telemundo6.7×Movies & TV
Oaxaca9.25×Travel & Leisure
State of Mexico12.49×Travel & Leisure
Empresario12.38×Business & Career
Puebla11.69×Travel & Leisure
KaRoL G11.9×Music & Radio
Pharmacology6.99×Business & Career
Nuevo León13.39×Travel & Leisure
Michoacán11.86×Travel & Leisure
medicina natural14.2×Health
Guanajuato13.64×Travel & Leisure
Puerto Rico5.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nena audience
TraitClusterScore
SpiritualityBALANCE1.35
CreativityOPEN1.04
Need for SecurityCONSERVATISM1.02
Healthy LifestyleBALANCE1
MindfulnessBALANCE1
DIY MentalityTHRILL0.99

Worldwide distribution

Worldwide audience distribution share by country for Nena
CountryShare
Germany44.4%
United States6.1%
Portugal4.9%

See Nena audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Nena have in United States?

Nena has an estimated audience of 269,825 people in United States, concentrated in California and Texas.

What is the gender split and age of Nena fans?

58.3% of Nena fans are female, 41.7% are male, with an average age of 37.0 years.

Which brands do Nena fans like most?

Nena fans show strongest brand affinity for Quinceañera (telenovela) (12.1×), Mexico City (8.92×), and Guatemala (6.79×) over the country average.

Where do Nena fans live in United States?

Nena fans in United States are most concentrated in California (reach 31,012), Texas (reach 22,867), and Florida (reach 18,728). These three regions account for the largest share of the active audience.

What other brands do Nena fans also like?

Beyond Nena itself, the audience over-indexes on Mexico City (8.92×), Guatemala (6.79×), Real Madrid C.F. (4.73×), and Monterrey (10.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.