Empresario Audience in United States

Empresario has an estimated audience of 4,672,905 people in United States. 47.7% are female, 52.3% are male, average age 38.2. Top regions: Texas, California, Florida. Top brand affinities: Orange, Google Maps, Autism Awareness, Diabetes mellitus awareness, Indeed.com.

The average Empresario fan in United States is 38.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Orange, Google Maps, Autism Awareness, with strongest over-indexing on Orange (38.12× the country average). Demographically, the Empresario audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Empresario fans

Demographic split for Empresario audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.2
Estimated audience size4,672,905

Audience persona

The typical Empresario fan in United States is balanced, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Orange.

Top regions in United States

Top regions ranked by reach for Empresario in United States
RegionReachAffinity
Texas2,168,9035.4×
California839,2521.63×
Florida450,7401.42×
New York307,9091.18×
Massachusetts180,9091.97×
New Jersey169,9611.43×
Illinois168,6481.08×
Pennsylvania141,1700.9×
Georgia136,3990.95×
North Carolina132,0130.94×
Arizona108,9561.14×
Ohio104,8690.73×
Virginia101,3130.89×
Washington96,3261.03×
Maryland79,5070.99×
Michigan66,2210.54×
Tennessee64,6460.69×
Colorado62,0370.84×
Alabama57,7700.88×
Oregon57,0721.07×
Indiana55,7750.65×
Oklahoma49,0930.95×
Nevada49,0281.08×
Missouri48,2870.64×
Connecticut47,8971.02×
Wisconsin47,2710.67×
Kentucky44,5250.76×
Minnesota44,3110.66×
South Carolina43,3670.62×
Louisiana38,4200.64×
Arkansas33,4660.87×
Utah33,0330.79×
Kansas32,1040.87×
Iowa24,0620.62×
New Mexico22,0240.94×
Nebraska20,6640.88×
Mississippi17,7270.46×
Rhode Island16,0101.08×
New Hampshire15,0730.82×
Washington, District of Columbia15,0581.07×
West Virginia13,7200.63×
Hawaii12,9100.64×
Idaho12,6700.54×
Maine12,3640.74×
Alaska10,9531.1×
Montana9,5480.74×
South Dakota9,4250.87×
North Dakota9,1760.96×
Wyoming8,8791.28×
Vermont8,5891.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Empresario audience
BrandAffinityCategory
Orange38.12×Technology & Electronics
Google Maps8.03×Internet & Social Media
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Indeed.com7.09×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Cillian Murphy13.03×Movies & TV
Enterprise Rent-A-Car6.52×Cars & Mobility
Apple Store8.16×Shopping
San Diego Padres11.83×Sports
JD Sports12.25×Shopping
Milwaukee Brewers7.81×Sports
Volaris11.33×Travel & Leisure
Capital One3.29×Business & Career
CarGurus4.72×Cars & Mobility
Atlético Madrid13.34×Sports
Club América8.24×Sports
Benny Blanco10.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Empresario audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
MindfulnessBALANCE1.65
SpiritualityBALANCE1.64
TravellingTHRILL1.47
Design AffinityPREMIUM1.41
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Empresario
CountryShare
Brazil30.6%
United States9.9%
Mexico9.7%

See Empresario audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Empresario have in United States?

Empresario has an estimated audience of 4,672,905 people in United States, concentrated in Texas and California.

What is the gender split and age of Empresario fans?

47.7% of Empresario fans are female, 52.3% are male, with an average age of 38.2 years.

Which brands do Empresario fans like most?

Empresario fans show strongest brand affinity for Orange (38.12×), Google Maps (8.03×), and Autism Awareness (19.03×) over the country average.

Where do Empresario fans live in United States?

Empresario fans in United States are most concentrated in Texas (reach 2,168,903), California (reach 839,252), and Florida (reach 450,740). These three regions account for the largest share of the active audience.

What other brands do Empresario fans also like?

Beyond Empresario itself, the audience over-indexes on Google Maps (8.03×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Indeed.com (7.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.