Empresario Audience in United States

Empresario logo

Empresario has an estimated audience of 4,672,905 people in United States. 47.7% are female, 52.3% are male, average age 38.2. Top regions: Texas, California, Florida. Top brand affinities: Historic site, Nationality, Kendra Scott, Home construction, Panama.

The average Empresario fan in United States is 38.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Historic site, Nationality, Kendra Scott, with strongest over-indexing on Historic site (42.14× the country average). Demographically, the Empresario audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Empresario fans

Demographic split for Empresario audience in United States
MetricValue
Female47.7%
Male52.3%
Average age38.2
Estimated audience size4,672,905

Audience persona

The typical Empresario fan in United States is balanced, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Empresario in United States
RegionReachAffinity
Texas2,168,9035.4×
California839,2521.63×
Florida450,7401.42×
New York307,9091.18×
Massachusetts180,9091.97×
New Jersey169,9611.43×
Illinois168,6481.08×
Pennsylvania141,1700.9×
Georgia136,3990.95×
North Carolina132,0130.94×
Arizona108,9561.14×
Ohio104,8690.73×
Virginia101,3130.89×
Washington96,3261.03×
Maryland79,5070.99×
Michigan66,2210.54×
Tennessee64,6460.69×
Colorado62,0370.84×
Alabama57,7700.88×
Oregon57,0721.07×
Indiana55,7750.65×
Oklahoma49,0930.95×
Nevada49,0281.08×
Missouri48,2870.64×
Connecticut47,8971.02×
Wisconsin47,2710.67×
Kentucky44,5250.76×
Minnesota44,3110.66×
South Carolina43,3670.62×
Louisiana38,4200.64×
Arkansas33,4660.87×
Utah33,0330.79×
Kansas32,1040.87×
Iowa24,0620.62×
New Mexico22,0240.94×
Nebraska20,6640.88×
Mississippi17,7270.46×
Rhode Island16,0101.08×
New Hampshire15,0730.82×
Washington, District of Columbia15,0581.07×
West Virginia13,7200.63×
Hawaii12,9100.64×
Idaho12,6700.54×
Maine12,3640.74×
Alaska10,9531.1×
Montana9,5480.74×
South Dakota9,4250.87×
North Dakota9,1760.96×
Wyoming8,8791.28×
Vermont8,5891.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Empresario audience
BrandAffinityCategory
Historic site42.14×Arts & Culture
Nationality11.15×Politics & Society
Kendra Scott5.69×Fashion & Accessoires
Home construction1.86×Home & Garden
Panama4.53×Travel & Leisure
Electrolyte5.66×Health
Vocal harmony4.93×Music & Radio
Personality6.02×Business & Career
Justice2.45×Politics & Society
Buying and Selling Real Estate6.54×Home & Garden
Natural rubber1.73×Cars & Mobility
JTV (Indonesia)4.36×
jordy nelson13.09×Sports
James Madison University9.23×Business & Career
Hipster6.92×Politics & Society
Governor of Michigan5.21×Politics & Society
Homie10.12×Politics & Society
Nebraska Cornhuskers football2.28×Sports
Mad About You7.81×Movies & TV
Mathcore4.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Empresario audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
MindfulnessBALANCE1.65
SpiritualityBALANCE1.64
TravellingTHRILL1.47
Design AffinityPREMIUM1.41
Urban LifestyleOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Empresario
CountryShare
Brazil30.6%
United States9.9%
Mexico9.7%

See Empresario audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Empresario have in United States?

Empresario has an estimated audience of 4,672,905 people in United States, concentrated in Texas and California.

What is the gender split and age of Empresario fans?

47.7% of Empresario fans are female, 52.3% are male, with an average age of 38.2 years.

Which brands do Empresario fans like most?

Empresario fans show strongest brand affinity for Historic site (42.14×), Nationality (11.15×), and Kendra Scott (5.69×) over the country average.

Where do Empresario fans live in United States?

Empresario fans in United States are most concentrated in Texas (reach 2,168,903), California (reach 839,252), and Florida (reach 450,740). These three regions account for the largest share of the active audience.

What other brands do Empresario fans also like?

Beyond Empresario itself, the audience over-indexes on Nationality (11.15×), Kendra Scott (5.69×), Home construction (1.86×), and Panama (4.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Empresario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.